会展旅游市场营销策略研究

进入21世纪以来,随着中国社会经济的飞速发展,旅游产品的种类逐渐向多元化的方向发展,以满足人们越来越个性化的需求,会展旅游就在这种形势下产生和发展起来。会展旅游与传统的观光旅游相比具有自己独特的内涵,所以有必要对会展旅游进行全新的研究和探讨。本文通过对会展旅游市场营销特点的分析,得出了几项适合开展会展旅游市场营销的策略。     

旅行社会展旅游产品的开发策略分析

本文首先界定会展旅游产品的概念,阐述了会展旅游产品的类型和特点,然后在分析旅行社开发会展旅游产品应遵循的原则的基础上,提出旅行社开发会展旅游产品的策略.     

关于旅游购物发展的研究——以贵州省为例

旅游购物对一国旅游收入的增长具有重要作用,也是发展潜力最大的领域之一。发展旅游购物对于一个国家的旅游经济发展而言至关重要。了解旅游购物的发展规律,总结成功经验,对于希望通过发展旅游购物,带动旅游经济增长的地区和国家而言至关重要。     

Study on the Distibution of Migrant Workers＇ Destination -A Case Study of Henan Province

务工目的地选择是农民工空间流动的基础,对其研究有助于在微观层面上了解农民工流动的空间规律。通过对随机分层抽样产生的河南省11个不同类型样本村的实证研究,发现务工目的地大分散、小集中,县内和省外占较大优势。务工者主要集中于东部经济较为发达的省市,中部作为务工源并未形成最核心的务工区域。影响农民工务工距离选择的主要因素是年龄、家庭人口、人均耕地、村经济发展水平、村地形、村交通、离最近城市距离、关系网络等因子。从务工目的地角度观察,在省域尺度上,综合考虑务工目的地经济发展水平和务工距离的务工引力系数在较大程度上解释了农民工对务工目的地的选择,经济较发达、距离较近的目的地是务工者的首选。     

基于旅游认知的滨海旅游地居民类型研究——以三亚市为例

借鉴国内外相关研究成果,设计问卷,对三亚滨海旅游地居民对旅游发展的认知进行了调查研究。应用SPSS15.0,对居民认知数据进行聚类分析,把三亚滨海旅游地居民分成四种类型。分析每种类型居民对旅游发展的认知数据,把四种类型的居民分别命名为强烈支技者、矛盾支持者、理性支持者和反对者,并提出相应的管理对策。     

贫困型旅游地可持续旅游发展战略研究

针对不同地区旅游开发的经济基础,提出了“贫困型旅游地”概念通过分析“贫困型旅游地”的开发现状,提出“贫困型旅游地”应引入可持续旅游观念,并对实施可持续旅游发展战略进行了探索,认为主要应从做好旅游规划、理顺旅游管理体制、加强环境伦理教育、完善旅游法制建设和挖掘旅游文化内涵等方面着手。     

Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis

The present paper constitutes a segmentation research with the use of the exhaustive chi‐squared automatic interaction detection tree analysis approach which, through the characteristics of a tourist destination, aims at the illustration of the English and German tourist groups and more specifically, (i) those who are repeat visitors of several tourist destinations and (ii) those who express a willingness to urge other people to visit geographic tourist destinations that the former have already visited. The results of the research help the tourism managers to apprehend the characteristics of the destination products that best describe the visitors. Copyright © 2008 John Wiley & Sons, Ltd.     

The impact of cultural appropriation on destination image,tourism, and hospitality

Harsh critics have relentless exposed myriad instances of misuse, exploitation, and misrepresentation of values, customs, rituals, and religious objects, for example, by different actors, such as designers and artists, and in myriad contexts, such as in art, entertainment, and tourism. Instead of being perceived as the appreciation or preservation of cultures, as claimed, they have been condemned as cultural appropriation. Occasionally, they are deemed offensive by members of the culture of origin. In the context of destination image, tourism, and hospitality, the matter can be even more problematic as many places are economically dependent on tourism and hospitality services. A growing number of critics believe place brands in general and tourist destinations in particular have exploited indigenous groups for the commercial purpose of entertaining visitors. This article represents a pioneer effort to build awareness among place marketing scholars and practitioners, particularly in the context of tourism, of the importance, implications, and risks of cultural appropriation to the future of destination image, reputation, attractiveness, and sustainability and advances suggestions for future research.     

A Case study: discussion of factors and challenges for urban cultural tourism development

With both qualitative and quantitative approaches, this study examined the success factors of cultural tourism development. It discussed reasons why some cities may find it challenging to sustain cultural tourism development. The findings suggested that the lack of advantageous factors may be because all factors were highly related and that one factor's defect in marketing could easily affect the performance of all other factors. The challenge for cultural tourism development in a less competitive destination may be more related to elementary problems such as governmental leadership and funding rather than the important factors emphasized in theoretical models. Copyright © 2010 John Wiley & Sons, Ltd.     

The impact of destination attributes on Muslim tourist's choice

The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. Copyright © 2010 John Wiley & Sons, Ltd.