A Case study: discussion of factors and challenges for urban cultural tourism development

With both qualitative and quantitative approaches, this study examined the success factors of cultural tourism development. It discussed reasons why some cities may find it challenging to sustain cultural tourism development. The findings suggested that the lack of advantageous factors may be because all factors were highly related and that one factor's defect in marketing could easily affect the performance of all other factors. The challenge for cultural tourism development in a less competitive destination may be more related to elementary problems such as governmental leadership and funding rather than the important factors emphasized in theoretical models. Copyright © 2010 John Wiley & Sons, Ltd.     

The impact of destination attributes on Muslim tourist's choice

The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. Copyright © 2010 John Wiley & Sons, Ltd.     

Designing a Model for Competitiveness Measurement of Selected Tourism Destinations of Iran (The Model and Rankings)

Destination competitiveness is the ability to sustain or improve market position and market share of a destination over a period of time. Different markets have different expectations which increase the importance of features a destination should provide in order to achieve competitive advantage. The results of this study show that the domestic model of Iran’s destinations competitiveness comprises 9 major indices. These indices are made of 64 variables which have been derived from literature reviews and qualitative surveys. The results of running the model for all selected destinations are consistent with the destinations’ tourist statistics except for one destination (Qom).     

Understanding skilled migrants’ employment in the host country: a multidisciplinary review and a conceptual model

Abstract

Globalization has led to an increase in international mobility in many occupational fields. Therefore, scholars from a variety of disciplines have studied the topic of skilled migration. The purpose of this study is to review and synthesize the empirical research on skilled migrants’ qualification-matched employment across multiple disciplines. Skilled migrants are people on the move who possess university degrees or extensive work experience in professional fields when they leave their countries of origin to seek employment elsewhere. This review synthesizes findings of 106 empirical studies published from 1990 to mid-2017 on skilled migrants’ employment. We develop a conceptual model that includes antecedent conditions associated with skilled migrant qualification-matched employment in their host country and its outcomes. We also highlight the role of multilevel factors and moderating variables associated with skilled migrants’ possibility of obtaining qualification-matched employment. Our review has implications for human resource scholars and practitioners concerned with skilled migrants’ employment and labor market.     

An agile marketing capability maturity framework

This work proposes a four-stage maturity framework for the development of an agile marketing capability (AMC) in the context of MICE tourism. Through an inductive study based on 16 semi-structured interviews with CEOs and managers, we provide a snapshot of organizations at varying levels of maturity in the management and development of AMC based on the degree of “sophistication” undertaken in approximately four dimensions (customer-oriented responsiveness, high flexibility, human collaboration, quick and continuous improvement). Recommendations to further enrich the debate toward this novel line of inquiry are presented. This study also has important implications for managers, offering a useful tool to assess and improve their marketing efforts to develop AMC and achieve greater abilities to adapt to dynamic and fast-changing environments.     

Natural disaster and destination management: the case of the Caribbean and hurricane Irma

This current issue in the Caribbean raises the topic of destination management and more particularly the importance of considering natural phenomenon when planning and developing a tourism product. The impacts of Irma on some Caribbean islands such as Saint-Barthelemy, Saint-Martin, Barbuda and Anguilla show that hurricanes are major risks for the tourism industry of the islands. This risk could be said to be absolute in the Caribbean but the negative impacts can be mitigated by appropriate strategies. To some extent, natural disasters provide tabularaza that give destinations opportunities to reinvent themselves sustainability.     

Could virtual reality effectively market slow travel in a heritage destination?

A recent trend in tourism research involves the application of high technology in marketing practices such as virtual reality (VR), cell phone apps, and new media. Among these, VR is the most novel. In 2016, Discovery Travel created TRVLR, which includes all seven continents. Even earlier, specific tourist destinations were providing VR content about their respective locales. These venues expose potential tourists to tourist locations by immersing them in a visceral, 360-degree storytelling setting. However, while VR has gradually grown in popularity in the tourism industry, the marketing effects have been infrequently studied by academia. This research asked participants to view a VR presentation of a famous 700-year-old Chinese painting, and investigated viewers' nostalgia and ST travel intentions. Information was collected from 308 samples at certain popular tourist destinations around Fuzhou in the Fujian Province of China, and Taipei and Taoyuan in Taiwan. Structural equation modeling was then used to analyze the collected data and test the hypotheses. The findings indicate that VR is a very useful tool for encouraging respondents to travel to Jinan in a slower and more intensely observational manner, significantly arousing their sense of nostalgia and leading to a strong intention to ST to Jinan. This research provides important insights into how this new technology might function as a tool for marketing Jinan, a tier-two but historically important destination in China. The implications of these findings are important to understanding the associations for potential tourists among VR use, destination marketing, and travel intention, particularly when the object city is relatively unknown.     

Tourist experience quality and loyalty to an island destination: the moderating impact of destination image

This study aims to explore the relationships among tourist experience quality, perceived value, perceived price reasonableness, tourist satisfaction with tour experience, and loyalty to an island destination by considering the moderating effect of destination image. The survey was distributed in person at an international airport. The findings revealed that tourists’ involvement with tours is the core of perceived value and price reasonableness, which increases tourists’ satisfaction. Perceived value is a stronger mediator between involvement and satisfaction than perceived price reasonableness. The moderating effect of island image is also uncovered. The theoretical and practical implications are discussed based on the findings.     

Travel information online: navigating correspondents,consensus, and conversation

Travel information exists in paper guides, word of mouth, and countless websites. Organizing a trip has never been more accessible and simultaneously riddled with doubt. Professional journalists produce travel journalism while often anonymous reviewers on TripAdvisor provide their commentaries, and in between, there are blogs, wikis, tourism boards, vendors, and a host of other information sources available. How does the twenty-first-century tourist make sense of all of this information? Through a study of tourists in Paris, this study seeks to understand the methods and strategies that they employ in order to identify trustworthy and useful information. Interviews with a sample of travellers reveal that each person has his/her own unique process guided by their personal motivations, but they also share several practices along the way. This research reveals that tourists ultimately exhibit a multistep process of verification using both professional and non-professional sources. No one type of author or website appears to be a unique or singular influencer when it comes to primary or trustworthy sources. These findings will lead to larger discussions about destination management and transparent practices among information providers.