全文获取类型
收费全文 | 5384篇 |
免费 | 121篇 |
国内免费 | 36篇 |
专业分类
财政金融 | 1275篇 |
工业经济 | 278篇 |
计划管理 | 674篇 |
经济学 | 972篇 |
综合类 | 517篇 |
运输经济 | 59篇 |
旅游经济 | 170篇 |
贸易经济 | 935篇 |
农业经济 | 124篇 |
经济概况 | 537篇 |
出版年
2024年 | 4篇 |
2023年 | 68篇 |
2022年 | 101篇 |
2021年 | 161篇 |
2020年 | 215篇 |
2019年 | 168篇 |
2018年 | 148篇 |
2017年 | 182篇 |
2016年 | 155篇 |
2015年 | 138篇 |
2014年 | 279篇 |
2013年 | 488篇 |
2012年 | 308篇 |
2011年 | 426篇 |
2010年 | 319篇 |
2009年 | 364篇 |
2008年 | 462篇 |
2007年 | 378篇 |
2006年 | 326篇 |
2005年 | 217篇 |
2004年 | 154篇 |
2003年 | 135篇 |
2002年 | 96篇 |
2001年 | 64篇 |
2000年 | 42篇 |
1999年 | 42篇 |
1998年 | 30篇 |
1997年 | 17篇 |
1996年 | 10篇 |
1995年 | 7篇 |
1994年 | 9篇 |
1993年 | 11篇 |
1992年 | 4篇 |
1991年 | 4篇 |
1990年 | 1篇 |
1989年 | 1篇 |
1987年 | 1篇 |
1985年 | 2篇 |
1984年 | 1篇 |
1983年 | 2篇 |
1979年 | 1篇 |
排序方式: 共有5541条查询结果,搜索用时 62 毫秒
41.
This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential
contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to
display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed
to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased
stakeholder support.
Isabelle Maignan (imaignan@feweb.vu.nl) is an assistant professor of marketing at the Vrije Universiteit in Amsterdam in the Netherlands.
Her research focuses on corporate social responsibility and its marketing dimensions in an international setting. Her work
has appeared in theJournal of the Academy of Marketing Science, theJournal of International Business Studies, theJournal of Business Research, theJournal of Advertising, among other journals and conference proceedings.
O. C. Ferrell (oc.ferrell@colostate.edu) is chair and a professor of marketing at Colorado State University. His research focuses on marketing
ethics and corporate social responsibility. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Public Policy and Marketing, as well as other leading journals. In addition, he is the coauthor ofMarketing: Concepts and Strategies, Business Ethics: Ethical Decision Making and Cases, Business and Society: A Strategic
Approach to Corporate Citizenship, Marketing Strategy, and other textbooks. 相似文献
42.
杨志宏 《山西经济管理干部学院学报》2003,11(1):24-25
本文从移动短信业务的蓬勃发展和铱星的"陨落"这正反两方面入手,有针对性地分析了技术与市场的关系,指出了只有适应需求的技术才能最终驱动市场.同时,就如何以市场观念正确认识和把握第三代移动通信(3G)的发展提出了建设性意见. 相似文献
43.
邓雄 《福建金融管理干部学院学报》2006,(3):19-22,30
本文采用Johansen协整方法检验了一个包含股票市场交易额变量的标准货币需求函数和货币流动性函数.实证结果表明我国股票市场的发展与扩张减少了对狭义货币与广义货币的需求,本文采用理论分析和实证研究相结合的方法,有针对性地提出了一些看法. 相似文献
44.
我国机构投资者行为与证券市场稳定研究 总被引:3,自引:0,他引:3
孙颖 《山西财政税务专科学校学报》2005,7(1):16-19
近来,有关部门提出了超常规培育机构投资者的证券市场监管政策,认为机构投资者能稳定证券市场,提高证券市场运行效率。但是,机构投资者并不必然能稳定证券市场,市场的稳定还需要一定的制度环境。 相似文献
45.
电子商务时代柠檬问题的出现及解决 总被引:1,自引:0,他引:1
刘赞东 《山西经济管理干部学院学报》2007,15(3):50-53
电子商务时代质量的不确定性引起了柠檬问题的出现,而柠檬问题会导致产品和服务质量降低的不对称信息趋势,所以解决这个问题的方法就是要把相关信息告知消费者,让消费者对产品的质量有把握。本文针对电子商务时代的柠檬问题给出了四个解决方案,并重点讨论了利用中介的解决方案,分析了中介在电子商务中的重要作用和中介改变电子商务市场效率的问题。 相似文献
46.
47.
新建本科院校是我国高等教育体制改革的产物.新建本科院校的定位应是立足本地,为地方经济服务,培养应用型人才.随着广西经济社会的发展,广西新建本科院校将为培养大量对口专业的应用型人才、促进我国与东盟国家经济共同发展与友好往来做出贡献,在区域经济的发展与合作中大有作为. 相似文献
48.
Xueming Luo K. Sivakumar Sandra S. Liu 《Journal of the Academy of Marketing Science》2005,33(1):50-65
Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject
has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies.
Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources
and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China)
and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting
the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on
the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm
performance. The findings of the moderating role of globalization provide several important implications for marketing theory
development and managerial practice.
Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the
University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the
State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the
Journal of Interactive Advertising, and Industrial Marketing Management.
K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics
and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of
Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has
been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision
Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product
Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals.
Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She
received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues
in the context of customer contact, including knowledge management in a corporation in transition and sales management in
a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which
have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others. 相似文献
49.
张强 《云南财贸学院学报》2007,23(3):40-44
以上海和深圳证券交易所1996年及以前上市的A股股票自1997年1月到2004年12月的月交易数据为研究样本,分别就牛市和熊市对中国股市中期惯性策略进行实证分析,结果发现:在牛市,惯性策略无法获得显著的超额收益,原因在于输家组合的价格表现为显著的反转现象;在熊市,惯性策略在排序期较长、持有期较短时可以获得显著超额收益,且主要来自对输家组合的卖空。 相似文献
50.
E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants.
By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm
capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility,
and trust-building capability. The extent and nature of market orientation is conceptualized as a platform for leveraging
e-commerce capabilities. The authors test the effects of e-commerce capabilities on performance (e.g., relative profits, sales,
return on investment) using data from 122 e-brokerage service providers. The results indicate that information technology
capability and strategic flexibility affect performance given the right market orientation.
Amit Saini (asaini2@unl.edu) is an assistant professor of marketing at University of Nebraska-Lincoln. He conducts research in the area
of marketing strategy, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented
papers at major conferences, and his research appears in theJournal of the Academy of Marketing Science and American Marketing Association—Marketing Educator’s Conference Proceedings. His industry experience includes sales management and quantitative market research.
Jean L. Johnson (Johnsonjl@wsu.edu) is a professor of marketing at Washington State University. Her research includes partnering capabilities
development in, and management of, interfirm relationships and management of international strategic alliances. Her research
appears in journals such as theJournal of Marketing, the Journal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, the Journal of Retailing, theJournal of Business and Industrial Marketing, and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research
in France and Japan. She has been selected to cochair the 2006 winter American Marketing Association (AMA) conference. 相似文献