Cultural tourism in an ethnic theme park: tourists’ views

The quest for cultural exoticism has inspired mass Han Chinese visits to regions in China, such as Yunnan, where several ‘ethnic theme parks’ have been developed. Employing surveys, informal interviews, observations and secondary sources, this study explores tourists’ views of their experiences, including their perceptions of cultural authenticity at an ethnic theme park in Yunnan, China. Mixed reactions existed to the experience of park patronage, with greater satisfaction with the overall experience than with the specific qualities and authenticity of park offerings. Most tourists had a favorable view of the site and enjoyed their overall experience. Many appreciated a packaged version of minority cultures. However, some visitors were concerned about misrepresentation, insufficient interpretation, poor service, high costs and inauthentic souvenirs. Tourists’ perceptions of authenticity and their satisfaction were significantly influenced by their individual backgrounds. The study raises important issues concerning management and promotion of ethnic attractions, given that modern tourists may have diverse needs and expectations.     

农民旅游者出游特征、影响因素及对策——以浙江省为例

在我国大力发展乡村旅游的同时,人们往往只重视农村居民作为旅游产品的生产者,却忽视其同时也是旅游产品的消费者.目前,随着农村经济的平稳发展,尤其在沿海经济发达地区,农村居民人均可自由支配收入逐年上升,其旅游需求市场日益壮大.文章通过对浙江省11个地市进行抽样调查,在分析农民旅游者行为特征的同时,剖析其对出游的态度与动机,并对影响其出游决策的因素进行归类分析,最后提出相应对策.     

Deracializing Exploitation? ‘Black Economic Empowerment’ in the South African Wine Industry

This paper considers the discourse and practice of 'Black Economic Empowerment' (BEE) in the South African wine industry. It argues that far from representing a decisive break with an inequitable past, BEE allows the South African wine industry to avoid potentially more uncomfortable options to redress current and past race-based imbalances – such as land redistribution, import boycotts and better working conditions for grape pickers. An essentialist racial discourse, pivoting on ahistorical and dislocated notions of 'blackness', has been used to displace the transformation agenda away from addressing the conditions faced by workers, and to an ameliorism that allows a small cohort of black entrepreneurs to become the preferred beneficiaries of 'transformation' in the wine industry. The new terrain is characterized by branding, advertising and image building on the one side: and by codes of conduct, a sectoral BEE charter, scorecards and auditing on the other. These allow the standardization, legitimation and ostensible deracialization of exploitative labour and social relations in the South African wine industry.     

An analysis on perceived crowding level reported by domestic visitors of South Korean National Parks: a multilevel ordered logit approach

Perceived Crowding Level (PCL) is an indicator of the social carrying capacity of recreational sites such as National Parks. Using a sample of national-level visitor survey data across 21 National Parks in South Korea, this paper aims to apply a multilevel ordered logit model as a method in testing for statistical relationships between the PCL and the covariates, accounting for site- and individual-specific heterogeneity. The results hint that levels of perceived crowding in South Korean National Parks are related to factors such as the behaviour of other users and the quality of park facilities such as comfort in accommodation. The measured level of heterogeneity can provide useful information about the level (nation-wide or park-specific) of intervention policies and management strategies.     

The political economy of regulations and trade: Wine trade 1860–1970

Dramatic changes in the 1860–1970 wine trade provide insights on the political economy of regulations and policy instrument choice and trade. An invasion of Phylloxera in the 1870s turned France from the world's leading exporter to a massive importer of wine and grapes. When French production recovered a combination of tariffs, safety regulations and quality standards were introduced to protect its French producers, causing dramatic changes in global wine and grape production and trade, including in Spain, Italy, Turkey, Greece, Algeria, Tunisia and Morocco. Changes in wine regulations were caused by relative income and loss aversion factors in political economy. Tariffs were the preferred policy instruments as they directly restrict imports, bring in revenues, have low transaction costs and are preferred political instruments when there are information imperfections. Safety regulations and quality standards, including labelling and input prohibitions, reduce asymmetric information for consumers or undesirable externalities, and simultaneously protected domestic producers. Regulations were often targeted at imported products (wine and raisins) when tariffs were ineffective or constrained by institutions (such as on colonial wine). Hence, tariffs and quality regulations were jointly used in wine policy, both as complements and as substitutes in policy design.     

Evolving from a rum state: Australia's alcohol consumption

Europeans settlers in the Australian colonies had a reputation of being heavy drinkers. Rum dominated during the first few decades, followed by beer. It took until the 1970s before Australia's annual per capita consumption of wine exceeded 10 L, and even then, wine represented only one‐fifth of national alcohol consumption. But over the next two decades, per capita wine consumption nearly trebled and beer consumption shrunk – the opposite of what happened to global alcohol consumption shares. This paper draws on newly compiled data sets to (i) reveal that Australia was not much more alcoholic than Britain or southern Europe during the nineteenth century and (ii) help explain why it took so long for a consumer interest in wine to emerge in Australia.     

Soundscape and its influence on tourist satisfaction

The soundscape is a relatively neglected area of study in tourism and to a wider extent the service industries research. This paper examines the relationship between soundscape and tourist satisfaction from a tourist sensory experience perspective. Data were collected in a UNESCO world heritage site in China, which is well known for its unique soundscape. The structural equation model analysis shows that there is a significant correlation between soundscape satisfaction and tourist satisfaction. The analysis of the findings also suggests that sound preference has almost no influence on soundscape satisfaction and tourist satisfaction, while soundscape expectation has a strong influence on tourist satisfaction. This study extends tourism multisensory research by offering insights into the relationship between the soundscape perceptions and tourist satisfaction. The findings also make progressive contribution to destination management studies by validating the relationship between the soundscape and its effects on tourist satisfaction.     

手机信令数据在游客流量监控方面的应用

近几年旅游业呈现快速发展的良好态势,旅游项目投资、游客接待量、旅游总收入都处于快速增长状态,旅游业的发展对拉动地方经济也起到了积极的贡献。为了有效推进旅游业的健康、有序发展,景区及政府管理部门必须精准监控游客流量、了解游客分布,通过对整体趋势的把握为产业发展提供决策依据,找到一种有效方式实现游客流量监控是基础诉求。文章首先通过闸机客流监控、视频客流监控和基于运营商信令数据的客流监控等方式的横向对比,充分肯定了运营商信令数据在旅游行业的客流监控中的优势。其次通过阐述游客模型在区域人群类型区分中的运作原理,对基于运营商信令数据的客流监控方式系统性地作了介绍。然后结合湖州全域旅游平台的实际应用案例,对运营商信令数据在客流监控的应用价值进行了实例验证。最后针对在应用中出现的问题发起探讨并提出了优化思路。     

Family logics and environmental sustainability: A study of the New Zealand wine industry

The majority of small- and medium-sized enterprises (SMEs) in the wine industry are family owned and operated providing a unique organisational structure to study environmental sustainability engagement. However, researchers at the intersection of environmental sustainability (ES) and family businesses tend to oversimplify family businesses as homogeneous regarding ES. Therefore, the broader goal of this paper is to investigate the antecedents of heterogeneities among family firms related to ES. The paper aims to understand how family firms portray different aspects of family influence (family goals, family values, culture and ethics, and the imprints of the founders and the next generation) in their ES disclosures. Family logics are used as a theoretical lens to analyse family influence. A qualitative content analysis of 72 corporate websites of family firms operating in the New Zealand wine industry was conducted. Antecedents of heterogeneities were revealed with a discussion of three typologies of family firms: family first, business first and upstarts.     

Modelling prices and the reputation of individual named wines

This article develops empirical models to assess the relation between the reputation of an individual named wine and its price. Unrestricted and polynomial distributed lag models are used to assess the impact of past expert quality ratings on the prices of Australian premium wines. Results point to the practical unimportance of current wine quality scores impacting prices and suggest that quality score lag effects up to six years may be important. The largest individual lagged impact of quality on price is estimated to occur at approximately two years, and prices are estimated to increase by more than 10% over six years for a one-point quality score increase. A procedure for identifying potential wine price bargains based on a comparison of price predictions from estimated wine reputation and current quality measures is illustrated. The implications of the findings for wine producers are also discussed.