大陆游客赴台旅游影响的台湾居民感知差异分析

大陆居民赴台旅游对台湾各方面都产生一定的影响。利用因子分析、相关性分析等方法,研究台湾居民对开放大陆居民赴台旅游影响的感知,及感知在不同人口统计要素中的差异。结果表明,大陆游客赴台旅游的居民感知的五个维度在不同人口统计要素的人群中存在一定的差异。其中女性、41岁以上年龄段、高中职教育水平的人群是大陆游客赴台旅游影响感知的高敏感人群。而男性、40岁以下年龄段、硕士及以上人群是大陆游客赴台旅游影响感知的低敏感人群。     

Wine Tourism as an Opportunity for Tourism Development: Examples of Good Practice in Slovenia

The authors discuss wine tourism activities in the context of general tourism development in Slovenia. The country’s winegrowing areas have developed traditionally important viticulture, a relatively intensive production of typical grape varieties and in some cases also a distinct entrepreneurial spirit, which consequently reflects in tourism and regional development, based on diverse cultural heritage and natural values. Three Slovene wine regions are divided into nine wine districts with their own identities and more or less distinct terroirs. Despite a several centuries’ long tradition and a rich wine culture, it is evident that in national tourism strategies and development plans, wine tourism still does not occupy the position that it probably deserves, although most of the documents stress its potential for local or regional development. On the other hand, the authors recognize a significant interest among winemakers and tourism professionals for strategic cooperation and systematic approach to develop wine tourism in the selected destinations. The authors therefore focus on some paradoxes and emphasize examples of good practice at the national, regional, and local levels.     

Consumer Self-Confidence in Wine Consumers: The Role of Knowledge-Based Factors

This study uses the Wine Self-Confidence Scale (WSCS) with a sample of 297 customers of ABC Fine Wine and Spirits, a Florida-based retailer, to examine aspects of self-confidence in wine purchasing. The results indicate that two knowledge-based self-confidence factors (information knowledge and persuasion knowledge) were predominant for these consumers. The study showed strong support for the WSCS, which was developed as a measure of self-confidence in wine buying by Olsen, Thompson, and Clarke (2003) and how these relate to reliance on personal experience.     

荔枝系列产品深加工技术

介绍了糖水荔枝罐头、荔枝汁、荔枝酒、速冻荔枝等产品的加工技术。     

国内游客饮食消费动机满足感及其满意度研究——以南京市为例

本文以南京市为例,运用调查法与统计分析法,探讨了国内游客饮食满意度与饮食消费动机满足感及其在人口学特征和出游方式方面的差异性,并进一步分析了国内游客饮食满意度与消费动机满足感之间的相关关系及结构关系。结果显示,南京市国内游客饮食消费动机满足感及其满意度的评价水平普遍不高,在人口学特征及出游方式方面的差异性不尽相同,国内游客饮食总体满意度与饮食消费动机满足感之间存在着显著的正相关关系,其中,国内游客饮食消费动机满足感对饮食总体满意度的影响程度最大的为求新求异满足感,其次是充饥满足感,再次是文化体验满足感,最小的为营养健康满足感。     

我国入境旅游者流动行为机理分析——对旅游热点城市西安的实证研究

旅游者流动机理是旅游地理学与旅游者行为学交叉研究的重要内容。推—拉理论是解释游客流动原因的一种有效方法。以西安入境旅游者为研究对象,从推—拉理论的视角,运用因子分析、单因素方差分析和皮尔逊相关分析等方法对来华入境游客的流动机理进行研究,得到的主要结论有:①明确了西安入境旅游者推力维度和拉力维度的各个因子;②检测了推拉维度的各因子受社会人口统计学变量的影响;③测度了推拉维度各因子之间的相互关联性及影响因素。研究成果对指导我国各主要旅游城市进行针对性的产品开发和市场营销具有一定的实践价值,同时在理论上也拓展了国内旅游流推力与拉力之间关系研究的范畴。     

The antecedents of tourists’ gaming spend: does the brand prestige matter?

This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.     

The female tourist experience in Egypt as an Islamic destination

In Islamic destinations female tourists face the added challenge of negotiating their way through male constructed local norms. This paper fills the gap in gender and tourism research with a focus on female tourists’ experiences in Egypt as an Islamic destination, outlining the diverse ways in which gender shapes and influences their experiences. A qualitative approach was taken to explore women’s coping strategies with the male sexualised gaze that they encountered during their holiday in Egypt, and sheds light on measures taken towards safeguarding themselves. Their experiences were highly influenced and often involuntarily altered by unwanted male attention and sexual harassment, as the women felt the need to fit into local female norms of behaviour in order to safeguard themselves.     

Political travel constraint: The role of Chinese popular nationalism

This study extends the leisure constraint model by examining the role that popular nationalism has in Chinese outbound travel. Using a case study approach based on the 2012 Diaoyu/Senkaku Island Incident between China and Japan, the study demonstrates how Chinese popular nationalism has the potential to shape the geopolitical environment of all outbound Chinese tourism. The study proposes a new model that can be used to illustrate how popular nationalism may affect bilateral tourism in other settings. Findings of this study offer important insights for both scholars and practitioners contributing to the understanding of the impact of Chinese popular nationalism on bilateral tourism flows.     

Examining Tourists’ Push and Pull Travel Motivations and Behavioral Intentions: The Case of British Outbound Tourists to Phuket,Thailand

This research aimed specifically to (1) determine the socio-demographic characteristics and travel patterns of British tourists visiting Phuket; (2) identify the main “push” and “pull” travel motivations of British tourists visiting Phuket; and (3) examine the relationship between British tourists’ main “push/pull” motivations and future travel intention to Phuket. Findings revealed that British tourists’ main push motivations were: “to have fun,” “to rest and relax,” and “to escape from daily routine and environment”; while the main pull motivations were: “natural sceneries and landscapes,” “beaches,” and “hospitality and friendliness of the people.” There was also a relationship found between “push/pull” motivations and future travel intention to Phuket.