In Vino ‘No’ Veritas: impacts of fraud on wine imports in China

China is one of the largest wine importing countries in the world and is poised for continued import growth in the future. Increased wine purchases throughout China have given rise to persistent fraud where fake wines are packaged and sold with counterfeit contents and labels. For exporting countries like France, counterfeit wines displace market share, damage foreign brand reputation, and cause distrust in consumers who are aware of counterfeiting problems throughout the country. We examine the impact of fraudulent wine events (as measured by negative media reports) on Chinese wine demand differentiated by supplying country. We employ the Rotterdam demand system and a switching regression procedure to estimate import demand and compare results across different media variable specifications. Results consistently show that negative reports disproportionately affect French wine regardless of how the media variable is specified. This is not surprising because most fraudulent events involve French wine counterfeits.     

Higher skilled working tourists and their leisure lifestyles: a qualitative study of guest language instructors in South Korea

Using interviews conducted with 24 higher skilled working tourists employed as guest language instructors in the Republic of Korea, this paper explores how working tourists could secure an optimal leisure lifestyle in their host countries. Three key findings emerged. First, the respondents were seeking casual, touristic, amateur, hobby and volunteer leisure with their colleagues and with their host community members. But, the rewards and episodic aspects of their leisure, including formal and informal language development, suggested that it incorporated variations in project-based leisure as a core characteristic. Second, these respondents were taking part in guest, host and leisure speech communities that were each offering leisure choices. However, their leisure lifestyle was best when leisure, second language development and acculturation coincided in a leisure speech community. Third, that in a leisure speech community, respondents’ acculturation and friendships improved more so than in either guest or host speech communities. Also, that these respondents’ formal and informal second language learning within their leisure speech communities was essential for an optimal leisure lifestyle. The paper determines that leisure speech communities, occurring along a continuum of monetary, educational and interpersonal resources, could affect the linguistic mobility of higher skilled working tourists. It recommends that future research could examine if a sociolinguistics of leisure could assist in exploring and mapping the leisure lifestyles appearing among mobile populations in a globalising world.     

Chinese heritage tourists to heritage sites: what are the effects of heritage motivation and perceived authenticity on satisfaction?

Much of the literature on authenticity is Western-centric, while little work addresses the concept in the Asian environment. The literature relating to authenticity from Asian tourists’ point of view is even underdeveloped. This study therefore aims to fill the knowledge gap by investigating Chinese tourists’ perspective of authenticity. It also examines tourists’ perceived authenticity as a multi-dimensional construct in a consumer-based model, the relationship with heritage motivation and tourist satisfaction. Findings indicate that Chinese tourists’ perceptions of authenticity are closely related to objective and constructive authenticity. The study demonstrates that heritage motivation has a significant positive influence on perceived authenticity and that perceived authenticity has a strong ability to predict tourist satisfaction.     

The Japanese Vacation Visitor to Alaska: A Preliminary Examination of Peak and Off Season Traveler Demographics,Information Source Utilization,Trip Planning,and Customer Satisfaction

Summary

The current study examines data gathered on the Japanese visitor to Alaska during the summer of 1996 and winter of 1997. The survey focused on several topics: the demographic profile of the visitor, their motivations, the sources of information used, actual trip behaviors, and indices of customer satisfaction. Results indicate that the Japanese visitor to Alaska segment may be further subdivided based on season, winter and summer. Implications are discussed.     

Understanding the Cultural Differences in Tourist Motivation Between Anglo-American and Japanese Tourists

Summary

There is considerable evidence to suggest that differences in cultural characteristics exist across the world. Among them, individualistic societies emphasize “I” consciousness, autonomy, emotional independence, pleasure seeking and universalism. On the other hand, col-lectivistic societies stress “we” consciousness, collective identity, group solidarity, sharing, and particularism. A comparative research on the motivation of tourists from different cultures may challenge current tourism research, which mainly focuses on individualism and rationalism. These values of individualism and rationalism result in underestimation of the influence of groups, norms, culture, and emotion or impulse on tourist behavior. There have been few studies which attempt to directly measure cultural characteristics and identity across culture, and to explain how these cultural characteristics play a role in creating distinctive differences in tourist motivation. Thus, this study explores (1) cultural differences underlying individualism-collectivism between Anglo-American and Japanese tourists; (2) examines the relationship of two cultural dimensions to tourist motivation, and (3) suggests management implications facing tourism industry.     

Thailand as a tourist destination: Perceptions of international visitors and Thai residents

In the tourism industry, the perceptions of a tourist destination are critical to its image. Image can be either a mental image of a product created by a marketing department or an associative image of a product that is developed by the consumer. Tourism destinations must be careful about their image so the perception that they have is not different from the way that they are perceived by potential travelers. This study examines the perceptions of international visitors and Thai residents on the image of Thailand as a tourist destination. International visitors and Thai residents were both surveyed to determine their perceptions of the image of Thailand. Some results of the study found that Thai residents and international visitors felt cultural sightseeing, friendly people and food were significantly important when thinking of Thailand as a tourist destination, while international visitors felt that nightlife and entertainment were significantly more important than that of Thai residents.     

The Intrinsic,Instrumental and Spiritual Values of Natural Area Visitors and the General Public: A Comparative Study

Theory suggests that tourists who hold higher levels of environmental concern are more likely to have an interest in natural places and their conservation, and be more likely to engage in activities that are environmentally sustainable. This study assessed environmental concern by measuring and comparing the intrinsic, non-use, use, spiritual and recreation values of nature-based tourists, members of a recreational conservation group and the general public. The results showed that members of each sample could be grouped into four clusters, each holding a unique combination of the values. For some clusters, spirituality and intrinsic value were positively associated, yet for others, the two values appeared to exist in different conceptual domains. One cluster placed particular importance on bequest and existence values and one cluster valued natural places mainly for recreation. The results indicated that while many people are clearly interested in natural areas, they are influenced in different ways by a range of values. The study provides information about specific values that will help to better understand visitors to natural places and assist in the management and conservation of those places.     

Building Strategic Partnerships in Wine Marketing

Abstract

This study examines the relationship between U.S. wine distributors and wineries. Specifically, it identifies the factors distributors believe contribute to successful winery-distributor relationships. Web-based survey research was conducted with 81 usable responses received. Results indicate that wine quality, dependability of the producer, price, and personal relationship between the winery and distributor are the most important factors in determining whether a distributor will carry a specific wine in their sales portfolio.     

The long and winding roads: Perceived quality of scenic tourism routes

This study aims to understand self-drive tourists’ satisfaction with and loyalty toward scenic roads. Building on previous studies in the context of tourism destinations, satisfaction is hypothesised to be influenced by leisure and holiday motorists’ motivation for driving the routes and the provision of roadside facilities. In turn, satisfaction is assumed to increase motorists’ loyalty toward the route. The study comprises data from two scenic roads in Norway that differ with respect to landscapes formations, settlements, experiences along the routes, and travel distance. Data are analysed using structural equation modelling. Results show that roadside facilities play a crucial role in achieving overall satisfaction and loyalty among motor tourists, and that route managers should improve the quality of these and related infrastructure facilities and services. Moreover, the study indicates that it is important to take into consideration the motorists’ desire to experience attractive sceneries in order to increase overall route satisfaction. Finally, satisfaction is demonstrated to significantly increase route loyalty, although this relationship appears weaker than in conventional destination studies.