‘Scary … but I like it!’ Young tourists' perceptions of fear on holiday

This paper explores young tourists' perceptions of fear on holiday. The work on which this paper is based is important because it sheds light on tourists' emotional experiences on holiday, which are central to increase our understanding of tourist behaviour. The importance of investigating perceptions of fear has been recognized within a number of different disciplines, such as psychology, sociology, criminology, and marketing. Indeed, it has been argued that fear may provide significant information concerning an individual's motivations, preferences, and patterns of behaviour. Despite this, perceptions of fear within the tourism experience have remained relatively unexplored. It is often assumed that perceptions of safety and security may influence individuals' destination choice. However, there is a paucity of studies concerning tourists' perceptions of fear during the tourism experience. This paper is based on three months of qualitative fieldwork conducted on the island of Ios, Greece in the summer of 2007. More specifically, participant observation and semi-structured interviews were methods employed for data collection to explore young tourists' perceptions of fear. The possibility to develop a rapport and build a relationship with young tourists on Ios was crucial to collect valuable information concerning tourists' background, their emotions, expectations, perceptions, and the context in which perceptions of fear were experienced and expressed. The study found that most holidaymakers on Ios participated in activities perceived as risky in order to experience fear. In this respect, young tourists deliberately sought fear and thrill to increase their levels of pleasure and enjoyment during the tourism experience. The results suggest that fear may play a positive role in the tourism experience of young tourists, which should no longer be ignored by tourism scholars.     

Developing wine trails as a tourist attraction in Israel

The objective of this paper is to suggest marketing strategies for the development of wine trails in Israel as tourist attractions. Both inbound and domestic tourists were surveyed as to their motives for visiting wineries and their experiences from those visits. The expectations of tourists with regard to the wine trail experience were compared with the beliefs of winery operators. The findings showed that there was a high degree of understanding of tourist needs among the winery operators. Nevertheless, augmentation of the winery experience is necessary if wine trail tourism is to further develop. Copyright © 2004 John Wiley & Sons, Ltd.     

Building Strategic Partnerships in Wine Marketing

Abstract

This study examines the relationship between U.S. wine distributors and wineries. Specifically, it identifies the factors distributors believe contribute to successful winery-distributor relationships. Web-based survey research was conducted with 81 usable responses received. Results indicate that wine quality, dependability of the producer, price, and personal relationship between the winery and distributor are the most important factors in determining whether a distributor will carry a specific wine in their sales portfolio.     

Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.     

旅游者价值视角下乡村旅游影响因素探析

以乡村旅游中旅游者价值为切入点,分析旅游者参与乡村旅游的动机及旅游者感知价值构成要素,找出了乡村旅游开发中影响旅游者感知价值的主要因素,提出在乡村旅游中应从提高旅游者感知价值出发提高旅游者满意度和忠诚度,使旅游者产生品牌忠诚而重复购买,以推动我国乡村旅游实现产业升级和可持续发展。     

西安城市居民旅游决策行为对比研究

通过对西安市不同家庭类型旅游者的问卷调查和访谈,借助对比分析的方法从信息来源、出游动机、出游方式、出游时间和频率、目的地选择、旅游项目选择,以及限制不同家庭结构旅游者出游的影响因素等方面,研究了单身、夫妻二人、核心和延续等四种家庭结构的旅游者旅游决策行为特征及规律。分析得出,家人结伴游已成为城市居民普遍选择的出游方式,而在家庭旅游决策制定中,不同类型家庭的决策行为呈现出不同的特点。     

The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan

This study assesses a behavioural model that uses latent variables of experience of experiential marketing, activity involvement, satisfaction and loyalty intentions of wine tourists in Taiwan. A total of 871 usable questionnaires were collected. Confirmatory factor analysis and structural equation model analysis were performed using LISREL 8.70 for Windows. Analytical results, which further elucidate the behavioural models of wine tourism, suggest that experience of experiential marketing, activity involvement and satisfaction significantly affect the loyalty intentions of wine tourists. Satisfaction played a mediating role in the behavioural model. This study provides further insight into the behavioural modelling of wine tourism.     

An Extended Neural Network-Based Importance-Performance Analysis for Enhancing Wine Fair Experience

This article presents the results of a study conducted at the Dalmacija Wine Expo, a regional wine fair that was held for the first time in 2010 in Makarska, Croatia. To identify critical attributes impacting the experience of fair participants, two separate surveys were conducted among visitors and exhibitors. In analyzing the data, this study used an extended neural network-based importance-performance analysis (IPA) that combines measures of both the relevance (i.e., stated importance/general importance) and determinance (i.e., derived importance/actual influence) of fair attributes. Compared to traditional IPA approaches with uni-dimensional operationalization of attribute-importance, such an approach provided significantly more detailed (and reliable) managerial implications.     

Understanding the Relationship of Service Fairness,Emotions, Trust,and Tourist Behavioral Intentions at a City Destination in China

This study presents a cognitive appraisal model that identifies consumption emotions and trust as key mediators in the relationship between perceived service fairness and behavioral intentions (i.e., revisit intentions and word-of-mouth (WOM) referrals). The structural equation modeling (SEM) technique was employed to examine empirically a conceptual tourist behavior model using questionnaires answered by 541 tourists in Xiamen, a “garden city” in China. The findings confirmed the mediating role of emotions and trust, which imply that the travel behavioral intentions formation process is both an emotional experience process and a relationship building process between tourists and the destination service providers. By understanding the relationship and linkages between perceived service fairness and behavioral intentions, city managers, urban tourism managers, and service providers can formulate more effective marketing strategies to strengthen tourists’ loyalty, revisit and WOM referral intentions.     

Understanding Student Travel Behavior: A Segmentation Analysis of British University Students

Although the youth and student travel market has often been referred to as a lucrative niche market, there is still relatively little known about the decision-making processes and holiday behaviors of its members. The primary aim of this paper is to segment and profile British student travelers based on their motivational and behavioral characteristics. The study analyzes variations in the motivations and holiday activities of university student holidaymakers and thus contributes to a better understanding of the typologies of modern student travelers. A self-administered survey was collected from 412 students and a two-step cluster analysis was performed. The results suggest the existence of four distinct clusters: the sun-seekers, the sightseers, the in-betweeners, and the clubbers. Age and gender were, among other variables, shown to be statistically significant in shaping the tourist behavior of young people.