An Extended Neural Network-Based Importance-Performance Analysis for Enhancing Wine Fair Experience

This article presents the results of a study conducted at the Dalmacija Wine Expo, a regional wine fair that was held for the first time in 2010 in Makarska, Croatia. To identify critical attributes impacting the experience of fair participants, two separate surveys were conducted among visitors and exhibitors. In analyzing the data, this study used an extended neural network-based importance-performance analysis (IPA) that combines measures of both the relevance (i.e., stated importance/general importance) and determinance (i.e., derived importance/actual influence) of fair attributes. Compared to traditional IPA approaches with uni-dimensional operationalization of attribute-importance, such an approach provided significantly more detailed (and reliable) managerial implications.     

Understanding the Relationship of Service Fairness,Emotions, Trust,and Tourist Behavioral Intentions at a City Destination in China

This study presents a cognitive appraisal model that identifies consumption emotions and trust as key mediators in the relationship between perceived service fairness and behavioral intentions (i.e., revisit intentions and word-of-mouth (WOM) referrals). The structural equation modeling (SEM) technique was employed to examine empirically a conceptual tourist behavior model using questionnaires answered by 541 tourists in Xiamen, a “garden city” in China. The findings confirmed the mediating role of emotions and trust, which imply that the travel behavioral intentions formation process is both an emotional experience process and a relationship building process between tourists and the destination service providers. By understanding the relationship and linkages between perceived service fairness and behavioral intentions, city managers, urban tourism managers, and service providers can formulate more effective marketing strategies to strengthen tourists’ loyalty, revisit and WOM referral intentions.     

Understanding Student Travel Behavior: A Segmentation Analysis of British University Students

Although the youth and student travel market has often been referred to as a lucrative niche market, there is still relatively little known about the decision-making processes and holiday behaviors of its members. The primary aim of this paper is to segment and profile British student travelers based on their motivational and behavioral characteristics. The study analyzes variations in the motivations and holiday activities of university student holidaymakers and thus contributes to a better understanding of the typologies of modern student travelers. A self-administered survey was collected from 412 students and a two-step cluster analysis was performed. The results suggest the existence of four distinct clusters: the sun-seekers, the sightseers, the in-betweeners, and the clubbers. Age and gender were, among other variables, shown to be statistically significant in shaping the tourist behavior of young people.     

An Analysis of Push and Pull Motivational Factors of International Tourists to Penang,Malaysia

This study identifies the travel motivations of international tourists to Penang, Malaysia, using the theory of push and pull motivations as a conceptual framework. The methodology was comprised of quantitative research based on 400 self-completed questionnaires. A principal component factor analysis was used to identify the underlying dimensions of push and pull motivational items. The results revealed three push and three pull factor dimensions. Among the identified motivation factors, Novelty and Knowledge-Seeking and Cultural and Historical Attractions were regarded as the most important push and pull factors, respectively. Based on the study’s findings, practical implications for tourism marketers are suggested and future research recommendations are provided.     

Senior Pleasure Tourists: Examination of Their Demography,Travel Experience,and Travel Behavior Upon Visiting the Bangkok Metropolis

The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a sample of 384 senior foreign tourists responded to a survey carried out at the Bangkok International airport. Seniors are shown not to be a uniform conservative market, which has implications for product development. Profiles differed in the priority attached to travel experience factored into health, safety, language, itineraries, and general conditions in connection with travel. Travel behavior of seniors also differs in terms of types of tour, lodging preference, outdoor activity, mode of transportation, type of information used, and people travelled with. Recommendations based on these findings have strategic implications for travel companies and travel organizers.     

Dynamics of fine wine and asset prices: evidence from short- and long-run co-movements

This article examines short- and long-term price linkages among the majority of fine wine and equity markets over the period of 2003 to 2012. We do not consider the price index (LIV-EX 100 or 500), as is typically undertaken in previous studies, but rather examine the auction price series of the world’s most traded wine-vintage pairs (5 Bordeaux first growth, 8 Bordeaux second growth, 5 Burgundy, 3 Rhone, 4 Italian, 5 Californian, 1 Australian and 1 Portuguese). A global equity index is also included using the Morgan Stanley Capital International World. Cointegration procedures, the Granger non-causality test, and ECM are used to analyse short- and long-run relationships among these markets. The results indicate a strong effect of financial markets on wine prices and short-term causality for certain wines. Moreover, the findings indicate short-run causality between the wines themselves, revealing a leader (exogenous) or follower (endogenous) status of certain fine wines in price dynamics, and also long-run causality for endogenous wines. This approach is relevant to portfolio diversification strategies and allows price movements to be anticipated more accurately than using an index approach.     

The Environmental Benefits of Organic Wine: Exploring Consumer Willingness-to-Pay Premiums?

Consumers and the producers have shown interest in organics, but there exist gaps in their common interest. Producers require premiums for their products based on the peculiarity of their production circumstances and the perceived benefits inherent in their products. Predicting consumer willingness to pay a premium for the environmental benefits of organics (WTPe) is a challenge and is of interest in this study. The contingent valuation method was used to gather information on WTPe from a sample that yielded 2,099 surveys. The econometric test ordered probit regression and other analyses were carried out. On average, respondents indicated WTP 23% premium. The proposed hypotheses were tested, and all were accepted except social demographic variables that presented a mixed outcome. The results have implications for consumer sensitization and enlightenment programs of the wine industry, wine market segmentation, and government’s climate change policy. This study is exploratory and has presented a snapshot scenario. Confirmatory and longitudinal studies are recommended to validate this study’s outcomes.     

Consumer Brand Loyalty in the Chilean Wine Industry

Worldwide, the wine industry has become tremendously competitive, with new world wine countries, such as Chile, Australia, New Zealand, and South Africa becoming relevant players. Consumers are increasingly offered a broad range of wine brands in supermarkets, restaurants, and wine stores. Consequently, wine marketing managers are required to develop strategies for building consumer brand loyalty for their own wines. This study attempts to investigate this issue and tests a model of antecedents of wine brand loyalty with 300 consumers from Chile, a new world wine producer. Results are analyzed with structural equation modeling (SEM). Our results indicate that wine brand satisfaction has the strongest relationship with wine brand loyalty. Additionally, wine experience is positively related to brand trust and brand satisfaction.     

河西走廊葡萄酒产业发展的SWOT分析及战略对策

本文通过对河西走廊葡萄酒产业发展的SWOT分析,指出了影响本地区葡萄酒产业发展的内部优、劣势条件及外部机遇和威胁因素,并相应提出了河西走廊葡萄酒产业发挥优势条件、规避劣势因素的战略对策。     

Consumer Valuation of Environmentally Friendly Production Practices in Wines,considering Asymmetric Information and Sensory Effects

Agricultural producers and food marketers are increasingly responding to environmentally friendly cues from consumers, even though privately appropriated values associated with a range of food products commonly rank above their public‐good counterparts. Wine can be considered an ideal product to examine these issues given consumers’ highly subjective sensory preferences towards wine, and a winegrape production process that is relatively intensive in the use of chemical inputs for the control of disease and infection. Semi‐dry Riesling wines made from field research trials following environmentally friendly canopy management practices were utilised in a lab experiment to better understand preferences for environmental attributes in wine. A combined sensory and monetary evaluation framework explicitly considered asymmetric order effects. Empirical results revealed that sensory effects dominate extrinsic environmental attributes. Once consumer willingness to pay (WTP) was conditioned on a wine’s sensory attributes, the addition of environmentally friendly information did not affect their WTP; however, adding sensory information significantly influenced WTP initially based only on environmental attributes. The results confirm the idea that promoting environmentally friendly winegrape production practices would increase demand and lead to higher premiums for the products, but are only sustainable if consumers’ sensory expectations are met on quality.