基于动态模糊评价的通信运营商合作伙伴选择模型及实证研究

基于三网融合背景下通信运营商合作伙伴选择影响因素的多样性和差异性,建立备选企业的共性指标和特性指标,结合BP神经网络、模糊评价和组合赋权的方法,提出基于BP神经网络的动态模糊综合评价模型,从现状和未来发展趋势两个方面对合作伙伴进行综合评价选择.以湖南移动推进城市光网建设为例,展示了合作伙伴选择的原理和过程.模型可以为通信运营商企业客观、全面、动态地评价和选择合作伙伴提供有效的决策支持.     

Ex ante governance decisions in inter-organizational relationships: A case study in the airline industry

This paper discusses the theory behind ex ante governance decisions in inter-organizational relationships and uses an explanatory case study involving an inter-firm relationship between two European airlines to empirically assess the theoretical propositions. The case study complements existing literature by providing a comprehensive explanation of opportunism-based ex ante governance decisions. It deconstructs opportunism, links such behavior to unique governance responses and discusses the ex post effects of ex ante governance decisions in light of the necessary development of trust and relational governance mechanisms. In this context, it also takes account of differences in bargaining power between the two partners and examines the “control strategy” employed by the dominant partner. The paper offers further insights into the influence of bargaining power on governance decisions by illustrating how cooperating partners can address ex ante power differences. An interesting finding from this case study is the fact that the more powerful of the two partners deliberately relinquished the advantages associated with its ex ante privileged position. It accepted a governance structure that virtually equalized positions to motivate its weaker partner to participate and stimulate the development of trust.     

Making partner relationship management systems work: The role of partnership governance mechanisms

While the adoption of Partner Relationship Management (PRM) systems by suppliers to manage and monitor its network of partners (i.e. resellers) has been on the rise, the performance improvements have not been consistently realized. Governance theory suggests this may be due to how the PRM system builds on the mechanisms employed by the supplier to oversee their partners. This study investigates how the two capabilities of PRM systems (relationship and fulfillment capabilities) and two partnership governance mechanisms – formal (certification control) and informal (service support) – reinforce each other. These are then related to partner performance in terms of trust, commitment and customer satisfaction. Analysis of data collected from 192 partners in the information and communications technology (ICT) sector suggest a complex relationship. In terms of direct effects, a relationship capability increased trust yet, surprisingly, a fulfillment capability reduced commitment. In terms of moderating effects, certification control weakened the positive link between the relationship capability and performance. Service support, on the other hand, negated some of the detrimental impact of the fulfillment capability on performance. The results suggest the need of to tailor PRM systems in response to the specific performance expectations around them as well as a need to clearly understand how existing partnership governance mechanisms employed by the supplier will affect the performance of these systems.