我国西部开发的区域发展战略研究

西部开发是我国政府为推进全面经济建设而作出的重大战略决策 ,区域发展战略直接关系到开发的成败。我国要在总结和借鉴国外成功经验的基础上 ,对我国西部开发的区域发展战略进行认真地研究和探讨 ,以期为我国西部开发的成功进行提供一些有益的思路。     

浙江地勘单位企业化改革的实践与探索

文章分析了地勘单位转企改制的现实起点、认识基础;总体介绍了浙江地勘单位企业化改革的运作和初步成效;总结了改革实践与探索中的启示、体会.     

西藏民族宗教领域立法工作初探

作为西藏地方立法重要组成部分的民族宗教领域立法,因其政治性、政策性、敏感性等要强于一般地方性立法,理应加以重点关注和研究。西藏自治区成立至今,西藏民族宗教领域立法既取得了显著成效,也形成了具有浓郁西藏特色的宝贵经验,这些都是西藏地方性立法应该坚持和加以发扬的。面向新时代,西藏从当初的社会管理走向深层次的社会治理,涉及民族宗教领域立法存在的诸多问题也日益凸显。正视问题才能建立并逐步完善具有中国特色、西藏特点的民族自治地方立法体系。     

我国小额贷款公司监管政策及其演变趋势

自200S年商业性小额贷款公司试点工作开展以来,我国小额贷款业经历了井喷式的发展。但监管过严、市场化不足等问题在很大程度上限制了小额贷款公司的进一步发展。本文从小额贷款公司的全国性监管政策的框架问题、尺度问题、定位问题,地方性管理办法在相应问题层面的突破及其中存在的困难入手,对我国小贷公司监管现状进行分析。基于现状,我们认为未来监管政策主要有三条可能的演变路径：合理化监管政策以保障小贷公司本色发展;放宽门槛以促进小贷公司改制为村镇银行;出台新规以引导小贷公司转型为金融公司。结合国际小贷发展的成功经验,本文又具体分析了三条监管政策演变路径的可能性、相应问题及解决途径,对未来政策的调整进行判断,为监管部门提供相应的政策建议。     

高管的贫困经历对在职消费的影响

除了薪酬激励等外部机制外,公司治理的研究需要将高管的内在心理特质纳入在职消费的研究中,而高管的过往经历塑造了其独特的心理特质。基于此,本文从不同的理论视角,考察高管贫困经历对其心理特质的塑造作用,探索其对高管所在企业在职消费的影响。研究结论与灾后成长理论预期一致,有贫困经历的高管会降低其对物质的消费和声誉的追求,更加重视人际关系和组织的紧密联系,所在企业的在职消费水平更低。CEO 在贫困经历中形成了价值观和重视人际关系的态度的内在特质,这会替代企业设立的独立董事这一外在机制对 CEO 自利行为的监督和控制作用。这些结论在经过一系列稳健性分析和内生性检验后依然成立,研究为企业高管的选聘和公司治理的完善提供借鉴和参考。     

The effect of place attachment of geographical indication agricultural products on repurchase intention

[Objective] This study aims to investigate how place attachment and the quality of experience affect consumers' intention to repurchase Geographical Indication (GI) agricultural products. [Methodology] Based on the special functional value and symbolic meaning of GI agricultural products, we constructed a five-dimensional model of place attachment for GI agricultural products consumers. Expanding on the original two-dimensional place attachment model, we introduced three connection concepts: nature, society, and emotion. We also combined this model with the quality of experience model and consumer purchase intention model to form a research model of repurchase intention for GI agricultural products. A questionnaire survey was used to collect data (n = 340), and a partial least squares structural equation model was used to test the empirical evidence. [Research results] (1) Place attachment to Geographical Indication agricultural products significantly affects the quality of experience. (2) Quality of experience significantly affects consumer trust and repurchase intention. (3) Consumer trust significantly affects repurchase intention. (4) There is a mediating effect of experience quality between place attachment and repurchase intention; there is a mediating effect of trust in the relationship between quality of experience and repurchase intention. (5) There is a chain mediating effect of “place attachment→quality of experience→consumer trust→repurchase intention” in the model.     

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on real-life customers' luxury brand online shopping experience. Thus, the aim of this study is to examine the significant pathway and effects of AI-powered digital assistance toward customers’ luxury brand online shopping experience. Drawing on S–O-R (Stimulus, organism, and response) and TRAM (Technology Readiness and Acceptance Model) paradigm, a multi-method research design was deployed to investigate constructs. Firstly, semi-structured interviews were utilized to explore customers' online behavior under the luxury brands and information technology aspect. Secondly, survey data were collected and analyzed by using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The PLS-based analysis of quantitative data confirmed the exploratory insights of qualitative findings, establishing the connections of AI-powered digital assistance, customer engagement, and customers' luxury brand online shopping experience. Research findings also suggest that customer engagement plays a mediation role in the relationship between AI-powered digital assistance and customers' luxury brand online shopping experience. Besides, digital multisensory cues moderate the relationship between AI-powered digital assistance and customer engagement. Further, fsQCA complements the findings of PLS-SEM that reveal the significant combination of factors that lead to the perceptions of customers' luxury brand online shopping experience.     

Website quality and users' intention to use digital libraries: Examining users’ attitudes,online co-creation experiences,and eWOM

This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.     

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

In recent years, the metaverse has garnered significant attention as a term referring to a network of 3D virtual worlds that integrate elements of both physical and digital worlds. Fashion brands have begun exploring the metaverse as a new marketing platform, which is expected to bring about substantial changes in the fashion and retail industry. However, a lack of consensus on the nature of the metaverse and its impact on the fashion industry currently exists, and limited academic research is available on the metaverse's influence on fashion brands' marketing strategies and brand experiences. To address this gap, this study employs a thematic analysis approach on trade journals and industry articles that cover fashion brands' metaverse strategies. Through this analysis, the study provides a typology of current marketing strategies of fashion brands in the metaverse. Based on these empirical findings, this research proposes a theoretical framework that explains how different metaverse strategies affect different dimensions of brand equity. Finally, this study offers research directions for fashion brands' metaverse strategies by presenting an integrated framework that synthesizes the key insights from our research findings.     

Toward a new business model of retail industry: The role of brand experience and brand authenticity

While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach. This study aims to understand how brand-related stimuli in C2M environments affect customer responses as the worldwide COVID-19 pandemic. The outcomes reveal that the Sensory, affective, and intellectual aspects of brand experience positively influence brand authenticity. Brand authenticity has a positive effect on behavioral intention, such as reuse intention and word-of-mouth. Additionally, this research finds that social presence moderates the association between the sensory aspect of brand experience. Thus, this study can suggest a C2M business model as a means of sustainable operation of the retail industry to both researchers and practitioners in relation to the retail industry.