健康APP持续使用意愿研究——电子健康素养和确认度的影响

智能手机的普及促使健康APP得到普遍应用，但存在健康APP下载之后用户对其使用率低的普遍现象，为此分析健康APP持续使用意愿的影响因素十分有必要。在健康APP、信息系统持续使用等相关文献的研究基础之上，结合健康APP用户使用行为特征，在ECM-IS中引入电子健康素养，构建健康APP的持续使用意愿模型，主要分析电子健康素养和确认度对持续使用意愿的影响机制。另外给出模型中变量的定义和相关假设，为后续实证研究奠定理论基础。     

Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework

We tested the applicability of the push-pull-mooring (PPM) migration theory to travelers' airline selection in order to clarify their switching behavior. Based on the extensive review of the literature and open-ended survey, we identified the constituents of four push, three pull, and four mooring factors. A field survey was conducted at an international airport in South Korea, and a total of 529 complete responses were used for data analysis. Our results showed that the PPM model comprising the second-order factor structure provided an acceptable representation of the observed variables in a comparison with the first-order construct model. Results of the structural analysis also indicated that all PPM categories directly affected switching intention. In addition, mooring dimension had a significant moderating effect on the relationship between pull category and switching intention. However, no moderating effect of mooring factor on the relationship between push factor and switching intention was found.     

Research continuum on consumer education and brand knowledge: A critical analysis

Consumer education and brand knowledge have emerged as the dynamic tool in the complex marketplace today that actively stimulate the cognitive behavior of consumers toward developing purchase intentions and buying decisions. The general objective of this study is to critically review the previous studies on the role of brand literacy, transfer and perceptions of knowledge, purchase intention, shopping ambiance and customer satisfaction, and illustrate the consumer decision making process induced by the above factors. The literature review reveals that brand education plays significant role as a driver of decision making among consumers, which not only empowers consumers in developing perceptions on the brand but also helps the companies on brand co-designing and knowledge dissemination process. Consumer literacy and brand knowledge helps the consumers in assessing the brand value, competitive advantage, and operational efficiency of the brand toward building purchase intentions. The effects of the increasing levels of customer expertise in the marketplace today is seen as the outcome of consumer education and perceived brand knowledge.     

Influence of Hotel Information System Quality on System Use and User Satisfaction

ABSTRACT

By applying DeLone and McLean's Updated D&M IS Success Model, this study seeks to understand the influence of information system quality on the intention to use the system and user satisfaction within the context of HIS. Data used for the study were obtained from a survey that focuses on hotel employees' evaluation of HIS quality and their intention to use and satisfaction with the system. The results indicate that information system success measures can be meaningfully explained by HIS quality. Service quality that often represents support from information service providers within an organization, among the three aspects of HIS quality considered, has a significant positive influence on users' intention to use HIS and their satisfaction with the system, given the consideration of users' demographic characteristics, career, and the level of work reliance on HIS. Practical and theoretical insights of the findings are addressed.     

The Relationship Among Ethical Climate,Job Satisfaction,Organizational Commitment,and External Auditor＇s Turnover Intention

This study attempts to examine the relationship among ethical climate, job satisfaction, organizational commitment, and turnover intention in the context of the Malaysian external auditor＇s work environment. The questionnaire is sent to a sample of external auditors from Malaysian Big Four （Klynveld Peat Marwick Goerdeler （KPMG）, Ernst and Young, Deloitte KassimChan, and PricewaterhouseCoopers （PwC）） main offices. There are 167 useable responses. The regression results have provided evidence that ethical climate is directly, significantly, and positively associated with job satisfaction. In contrast, ethical climate appeared not to be directly related with external auditor＇s turnover intention. Both job satisfaction and organizational commitment were identified as significant predictors in explaining turnover intention, since they had a significant and negative effect on external auditor＇s turnover intention. This study also implied that job satisfaction had a significant effect on organizational commitment. Furthermore, the findings revealed that organizational commitment partially mediated the relationship between job satisfaction and turnover intention. The results extend the literature on external auditor＇s turnover intention and provide insights for human resource management in accurately assessing employee＇s turnover intention in order to improve retention and reduce actual turnover particularly in audit firms.     

推荐奖励计划对消费者推荐意愿的影响

推荐奖励计划是近些年发展起来的一种口碑管理工具,是企业通过一定形式的奖励来刺激已有顾客推荐新顾客的营销方案。本研究探索了推荐奖励计划在推荐数量限制、奖励力度、奖励对象和奖励物形式四个方面的设置对消费者推荐意愿的影响,检验了消费者意见领袖倾向的调节效应,并从感知推荐价值和感知社会风险视角探讨了推荐奖励计划对消费者推荐意愿影响的中介机制。     

Switching intention model development: Role of service performances,customer satisfaction,and switching barriers in the hotel industry

The intricate relationships among core service and service encounter performances, customer satisfaction, and switching barriers in the formation of satisfaction and switching intention were examined in this study. A field survey was conducted at upper-midscale hotels. The results of the structural analysis revealed that both core service and service encounter performances significantly affected customer satisfaction, and satisfaction completely mediated the effects of service performances on switching intention. In addition, findings from the tests for metric invariances indicated that components of switching barriers (switching costs, relational investment, and lack of alternatives’ attractiveness) moderated the relationships between satisfaction and switching intention. In particular, the role of satisfaction derived from service performances in decreasing hotel guests’ intention to switch is greater when they perceive high switching costs, relational investment, and lack of alternatives’ attractiveness. Based on study findings, theoretical and practical implications are identified and discussed.     

How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness

This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.     

Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

Although online retailing is applying livestreaming to promote both hedonic and utilitarian products, the differential effectiveness of utilizing this tool across the two types of products is still unclear. With an online experiment, the study found that livestreaming (vs. traditional e-commerce) is more effective in boosting hedonic products while making no difference in increasing purchase intentions of utilitarian products. By running a moderated serial mediation analysis, the research also demonstrated the underlying mechanism that livestreaming could significantly enhance mental imagery quality and customer trust in hedonic rather than utilitarian products. Therefore, our research has discovered an important boundary condition for the livestreaming effect and also the mechanism for the success of utilizing livestreaming to boost hedonic products. Considering the indiscriminate use of livestreaming regardless of product types and the huge amounts of resources required to sustain livestreaming, the study not only provides a theoretical glimpse of where livestreaming is more effective and why, but also practical insights as to how to apply livestreaming to different types of products and how to leverage mental imagery and customer trust to achieve business growth in an online retailing context.     

基于SEM的网购口碑视角下消费者回购意愿影响机制的实证研究

基于信号理论和理性行为理论,以店铺信誉和在线评论作为前因变量,引入品牌态度作为中介变量,以体验感知作为调节变量,构建网络口碑视角下消费者回购意愿模型。通过SEM分析方法,对各因素关系进行检验。结果表明:店铺综合体验星级、店铺评分、在线评论中的评论形式对品牌态度有正向的作用;体验感知对店铺综合体验星级、店铺评分、评论形式、评论相似度与品牌态度之间的关系有正向的调节作用;品牌态度正向影响回购意愿;在线评论的评论相似度和差评负向影响品牌态度;体验感知负向影响差评与品牌态度的关系。