高绩效工作系统、工作倦怠对员工离职倾向的影响研究

本文基于员工感知的视角,以工作倦怠作为中介变量,探索员工感知的高绩效工作系统对离职倾向的影响机制。通过来自企业256 个有效样本的实证研究发现,员工感知的高绩效工作系统与离职倾向显著负相关;工作倦怠及其子维度情感耗竭、玩世不恭与离职倾向显著正相关,而子维度成就感低落与离职倾向相关性不显著;工作倦怠在员工感知的高绩效工作系统与离职倾向之间起部分中介作用;员工感知的高绩效工作系统可通过影响员工的情感耗竭、玩世不恭情绪,间接对离职倾向产生影响,而成就感低落的中介效应不显著。     

The impact of CSR on relationship quality and relationship outcomes: A perspective of service employees

Corporate social responsibility (CSR) has gained increasing attention over the past decade. While many studies examined an impact of CSR on consumers, only dearth of research is found that attempts to understand the impact of CSR on employees from the relationship marketing perspective. The purpose of this study is to investigate the role of CSR in predicting relationship quality and relationship outcomes. The four dimensions of CSR used in the study include economic, legal, ethical, and philanthropic aspects. Data were collected via survey from employees of franchised foodservice enterprises located in South Korea. The findings of the study show that not all dimensions of CSR have the same effect on relationship quality. While economic and philanthropic dimensions have a significant influence on organizational trust, only ethical dimension has a positive effect on job satisfaction. As expected, relationship quality has a significant impact on relationship outcomes.     

人格特质对旅游管理专业实习生留职意愿影响研究——组织社会化的中介作用

文章以旅游管理专业大学本科实习生为例,实证分析实习生人格特质与其在本行业留职意愿之间的关系,并探讨组织社会化的中介作用.结果显示,外倾性、勤勉正直性人格特质对留职意愿具有显著的正向预测作用,情绪敏感性人格特质对留职意愿具有显著的负向预测作用;工作胜任社会化、组织文化社会化在外倾性人格特质和留职意愿的关系中起完全中介作用;工作胜任社会化、人际关系社会化在勤勉正直性人格特质对留职意愿的影响中起部分中介作用.据此,文章最后提出了相关建议.     

城市居民森林生态旅游意向及行为倾向调查——以柳州三门江国家森林公园为例

以广西柳州三门江国家森林公园为例,通过问卷调查的方式对森林生态旅游主要细分市场——城市居民在森林生态旅游意向及行为倾向方面展开调查。统计分析结果表明:多数城市居民逐步脱离大众旅游者范畴,具备一般或严格生态旅游者的某些特质并逐渐发展为严格的生态旅游者。相关交叉分析结果表明:不同特征城市居民在生态旅游相关意向及行为倾向方面有着不同程度的差异。     

城市造林工程农户行为意向影响因素研究——以北京市平原造林工程为例

以北京市平原造林工程为例,利用典型项目区调查数据建立结构方程模型,探讨影响退耕农户行为意向的主要因素。结果表明:农户综合素质、家庭经济基础和农户土地依赖性对农户满意度和农户行为意向具有显著正向影响;同时,农户综合素质、家庭经济基础和农户土地依赖性还会通过农户满意度对农户行为意向产生影响。据此,后续城市造林过程中应进一步加强对农户满意度的服务工作,同时根据个体农户特征,对被征地农户在再就业、技能培训、农地补偿等方面开展更具针对性的服务工作。     

Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

The purpose of this study is to explore the impact of social media's features (i.e., entertainment, usefulness, informativeness and irritation) toward consumers’ attitude toward the brand. Subsequently, this study explores the impact of this attitude toward consumers’ brand loyalty, brand awareness and purchase intention. Data for this study was collected through a large public university in Australia. Paper surveys were distributed to students, their friends and members of their immediate families (N = 724). The findings show that entertainment feature has the strongest impact on consumers’ attitude toward the brand's social media use, followed by informativeness, usefulness and finally, irritation. Consumers’ attitude toward a brand's social media strongly influences consumer loyalty, awareness and purchase intention. The findings of this research provide some insights into the impact of different features of social media which will be useful for practitioners and academics interested in social media.     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

Entrepreneurial intention and startup preparation: A study among business students in Malaysia

Intention, as the starting point of pursuing self-employment and creating new ventures, is crucial before actually establishing a business enterprise. Entrepreneurship is understood to be an essential ingredient for enhancing a country's economic competitiveness, growth, and sustainability while confronting the escalating challenges of globalization, such as increasing unemployment. This study provides empirical evidence on the factors influencing entrepreneurial intention and startup preparations among university students in Malaysia. The findings provide scholars and academic policymakers with insights into the effectiveness of Malaysia's entrepreneurial education as designed and practiced by public universities. The Malaysian government should apply these findings to fortify existing policies and programs and formulate new ones to support graduate entrepreneurs, while universities and other higher education institutions should provide high-quality entrepreneurial courses and programs to young Malaysians to foster an inclination toward entrepreneurship.     

饭店企业一般培训、特殊培训与离职倾向关系研究——以厦门市高星级酒店为例

当前我国酒店业发展迅速,但普遍存在员工离职率高的问题。酒店培训包括一般培训和特殊培训,是影响员工离职倾向的重要因素。通过文献研究法、问卷调查法和统计分析法,对厦门高星级酒店的员工进行问卷调查,并利用SPSS19.0进行分析。研究发现：高星级酒店员工培训对离职倾向具有显著影响,一般培训、特殊培训均与离职倾向呈负相关关系,并且不同属性的员工在培训及离职倾向间也具有差异性。基于此提出相关建议。     

Do global airline alliances influence the passenger's purchase decision?

This study examines the influences of airline global alliances on the purchase intention of international air passengers in Taiwan. The findings indicate positive relationships between global airline alliances, brand equity, brand preference and purchase intention with a moderation effect of involvement impacting on the relationship between global airline alliances and brand equity, and the relationship between brand preferences and purchase intention. In particular, for highly involved passengers, the effect of global airline alliances on brand equity, and brand preference on purchase intention, is significant.