Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries

Although the stakeholder framework proposes the multidimensionality of corporate social responsibility (CSR) (Clarkson, 1995), previous research has yet to investigate the relationship between certain dimensions of CSR and corporate financial performance (CFP) in tourism-related industries. The purpose of this study was to disaggregate CSR into five dimensions based on corporate voluntary activities for five primary stakeholder issues: (1) employee relations, (2) product quality, (3) community relations, (4) environmental issues, and (5) diversity issues, and examine how each dimension would affect financial performance among firms within four tourism-related industries (airline, casino, hotel, and restaurant). While all CSR dimensions were proposed to have positive financial effects, results revealed that each dimension had a differential effect on both short-term and future profitability and that such financial impacts varied across the four industries. The findings can provide tourism managers with insights into which dimensions of CSR activities would improve their companies’ financial performance.     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

坚持还是放弃：失败恐惧的认知效应及其对创业坚持的影响

基于情绪认知评价理论,从情绪和认知两个视角分析失败恐惧对创业坚持的影响与边界条件。通过对316名创业者的问卷调查发现：创业失败恐惧对创业坚持行为具有负向影响;自我效能感在失败恐惧和创业坚持之间发挥中介作用;成长型思维调节失败恐惧对自我效能感的负向影响,成长型思维通过降低失败恐惧对自我效能感的负向作用来促进创业坚持行为。依据“情感—认知—行为”的逻辑从创业者的情绪和认知视角综合分析失败恐惧对创业坚持的影响,既为创业者中途退出创业活动提供解释思路和理论洞见,也为全面理解创业坚持行为提供理论指导。     

美国对华反补贴政策的演变与内在动因分析

2006年11月21日,美国对我国的出口产品发起了首例反补贴调查,2007年2月2日,美国商务部又就我国的补贴问题向世界贸易组织提起了申诉。本文从考察美国对华反补贴政策立场的演变入手,着重分析了美国对华实施反补贴调查的内在动因,并就我国应采取的相关对策与措施,提出了一些建议。     

对马克思按分配原则的反思

马克思的劳动价值论不仅是剩余价值的理论基础和分析资本主义分配的理论依据，同时也是马克思设想的社会主义按劳分配的逻辑起点。只是以往我们对按劳分配原则的最本质的含义理解不够透彻。实质上，应该说马克思设想的按劳分配原则最本质的内容包括三点，即在未来的社会主义社会中，个人消费品的分配以劳动量的大小为依据，等量劳动获取等量报酬，承认能力本位。在社会主义市场经济条件下的按劳分配原则，仍然没有偏离这三点本质的含义，但已经有了新的特点和形式。     

基于累积前景理论的农村环境治理决策行为演化博弈研究

从政府的角度出发,以排污企业作为研究对象,合理改进累计前景理论的价值函数,建立村民参与监督下政府和排污企业的农村环境治理决策行为演化博弈模型,进而得到使排污企业积极治理农村环境的约束条件。在综合考虑双方前景价值感知的基础上引入环境治理补贴,构建环境补贴对排污企业价值感知与环境治理决策行为的影响模型,最后运用系统动力学分析村民参与下政府和排污企业环境治理前景价值感知与治理决策行为。解决了传统博弈论完全理性假设和均衡分析方法的局限性,考虑政府和排污企业前景价值感知与环境治理补贴下积极参与农村环境治理的行为特征与规律,以及村民参与监督对政府和排污企业环境治理决策行为的影响,为构建我国农村环境多主体治理机制提供决策参考。     

基于博弈论的生态旅游环境保护规划政府规制效用分析

环境保护机制的缺失,使＂生态旅游离生态更远＂成为我国的尴尬现实。文章构建政府和企业的博弈模型,从政府规制角度对企业制订和实施生态旅游环境保护规划的行为进行分析,得出博弈双方的均衡战略：政府执行有效监管,对不实施环境保护规划的企业予以适当的惩罚,可以促使企业自觉实施生态环境保护规划,从而证明政府规制企业实施生态旅游环境保护规划能取得很好的效用。     

A graph theoretic approach to markets for indivisible goods

Many important markets, such as the labor market and the housing market, involve goods that are both indivisible and of budgetary significance. We introduce new graph theoretic objects ideally suited to analyzing such markets. We show that the minimum equilibrium price is characterized by a certain optimization problem on these graph theoretic objects.     

装备保障链中的牛鞭效应弱化措施评价方法研究

利用D-S证据理论和层次分析法相结合的方法,在分析了装备保障链中牛鞭效应的主要成因和控制措施的基础上,建立了牛鞭效应的层次模型,提出了牛鞭效应弱化措施的评价方法。最后通过实例说明这种方法在牛鞭效应弱化措施评价中的应用。     

基于扎根理论的7天连锁酒店集团快速成长路径研究

7天连锁酒店集团自动自发的开出第一家直营店,其后在赋有企业家的个性特质郑南雁的领导下,7天连锁酒店集团为促进其更快速的发展及不断持续下去,建立起高素质的管理团队,并不断进行经营模式、IT系统等的创新和不断进步,形成7天连锁酒店集团快速成长的路径。