上海世博会游客感知价值Fuzzy-IPA研究

文章基于模糊综合评判和重要性一绩效分析相结合的方法,以2010年上海世博会为例,从创意、文化、科技、建筑、服务和基础设施感知价值等六大方面构建评价指标体系,基于问卷调查的方法获取上海世博会游客感知价值的基本状况,结合专家打分法获取感知价值权重,并对游客的感知价值进行量化分析。结果显示,文化感知价值和服务感知价值的权重较高,但是其服务感知和文化感知价值综合评分较低;创意感知、基础设施感知以及科技感知价值综合评分较高。采用IPA方法分析认为上海会展旅游在进一步提升质量以及提高游客感知价值和游客满意度的过程中,应深度挖掘产品的文化内涵和提高服务质量。     

大陆赴台自由行游客地方认同与休闲效益关系研究

台湾是许多大陆游客向往的休闲胜地, 大陆游客赴台自由行热度的持续升温, 这既给台湾带来巨大的旅游经济效益, 更可增进海峡两岸的民间交流和人民情谊。文章通过实证研究探讨大陆赴台自由行游客对台湾的地方认同及其在台从事休闲活动所获得的休闲效益等程度表现的差异性, 并检验地方认同与休闲效益间的相关性。研究表明, 大陆赴台自由行游客对台湾的地方认同以环境认同程度最高, 依恋程度最低, 其在台湾从事休闲活动所获得的休闲效益以社会效益最高, 生理效益最低;不同个人背景与游程规划的大陆赴台自由行游客在地方认同与休闲效益程度方面有显著的差异;地方认同与休闲效益间呈显著正相关且彼此间存在典型相关关系。研究成果可作为海峡两岸旅游职能部门及旅游企业完善休闲法规、环境与产品组合的参考。     

Segmenting Wine Tourists on the Basis of Involvement with Wine

As involvement with wine may vary significantly among wine consumers and wine tourists, segmentation based on product involvement seems to be a reasonable choice. A multinational sample of 517 winery visitors is divided into three groups of low, medium, and high involvement levels; similarities and differences are examined. Results confirm that it is meaningful to segment winery visitors on the basis of their involvement with wine, as important differences can be identified in terms of visitation motives and patterns, demographic characteristics, relationship with wine, pre-visit attitudes towards the winery, evaluation of the winery experience, post-visit attitudes, and future behavioral intentions. Management and marketing implications are discussed.     

Dimensions of Destination Images—The Relationship Between Specific Sites and Overall Perceptions of Place: The Example of Dubai Creek and “Greater Dubai”

ABSTRACT

The current research study attempted to identify to what extent the overall, generic image of a place is determined by, or related to, site specific locations within the destination. A series of answers to open-ended questions were elicited from 102 respondents in Dubai, United Arab Emirates. The data were analyzed using thematic and textual analysis using the neural network program CatPac?, a principal components analysis of dichotomous variables and Spearman rho tests of frequency ranking. The results from this study imply that two homogeneities of image are able to exist simultaneously in the visitors' minds, even though little correlation appears to exist between the images.     

INVESTIGATING DIFFERENCES IN ANTECEDENTS TO VALUE BETWEEN FIRST‐TIME AND REPEAT FESTIVAL‐GOERS

This study aimed to capture the underlying quality dimensions (value antecedents) that distinguish between first‐timers and repeaters and that cultivate festival loyalty. Structural relationships were analyzed across the quality dimensions, value, and loyalty for first‐time and repeat visitors. Structural equation modeling revealed that program and convenient facilities alone were antecedents to value for repeaters, whereas food and souvenir, as well as program and convenient facilities, were value antecedents for first‐timers. Specifically, repeat visitors showed stronger relationships on program value and convenient facility value than did first‐time visitors. On the other hand, first‐time visitors associated more strongly with relationships on food value and souvenir value than did repeat visitors. This distinction resulted in a stronger value‐loyalty relationship for repeat visitors than for first‐time visitors. These findings contribute to the understanding of festival‐attendee behavior and thus, provide researchers and practitioners with insights into how to design a festival in such a way that promotes repeat visitors.     

A Cross-National Study of Motivational Determinants among Non-Resident Indian Visitors to Religious Centers in India

The purpose of this study was to make a comparison of religious motivations among NRI visiting at Sacred Sites in India, where millions of devotees visit every year. Twenty-six motivational items were factor analyzed, resulting in five underlying dimensions. The results show that no significant differences were found in motivations among NRI visitors from four countries, whereas significant differences were found between domestic and NRI tourists. Further, the results indicate that both visitors placed high ratings on the motivation factors of cultural immersion, novelty, and religious attraction, while they placed low ratings on seeking camaraderie and family togetherness. As a result, it is apparent that motivational bases differences will have a range of implications for marketing of religious tourism.     

For Me or Not for Me? Exploring Young Adults’ Museum Representations

Abstract

While museums are widely recognized for their important roles in society, there are concerns about their relevance to young adults, who are claimed to rarely cross museums’ thresholds. This study explores social representations of museums held by 259 young Australian and Chinese adults. The analysis revealed a shared social representation of museums as places for school groups, families, or cultural elites who sought to learn from exhibits of authentic objects. While there were some differences between the perceptions of Chinese and Australian respondents, it was clear that neither group regards museums as places for young adults. Both groups suggested museums would be more appealing if they were more engaging, relevant, welcoming, and offered opportunities for social interaction with peers. Implications for the future design of museums are discussed.     

Visitor attendance motivations at consumer travel exhibitions

This study identifies the major motivations of visitors for attending consumer travel exhibitions and segments visitors based on their motivations. The findings suggest that visitors to consumer travel exhibitions have multiple motivations: acquiring purchase information, being attracted by the theme, or being encouraged to visit by media coverage. Half of the visitors perceived travel fairs to be an important distribution channel through which they could get special deals on travel to desirable destinations (or at least sourcing information on travel). It seems likely that consumer travel show attendance may be closely linked with the individual leisure desires of the visitor. The study suggests two clusters: 1) Shopper cluster whose major motivation is purchasing and 2) Total Visitors whose motivation is to undertake an ongoing information search and attend seminars to maintain their awareness of new trends with the tourism industry.     

How different are first-time attendees from repeat attendees in convention evaluation?

This study aimed to identify any distinction between first-time and repeat convention attendees based on their perspectives of convention quality dimensions, multidimensional value, and behavioral intentions. The findings showed that accessibility and extra convention opportunities were not found to affect multidimensional value from first-timers and repeaters. First-timers valued professional education the most, followed by social networking and site environment in evaluating multidimensional value. Repeaters relied on social networking more than on education in assessing value. Site environment positively contributed to multidimensional value for first-timers but not for repeaters. Multidimensional value affected behavioral intentions more positively for repeaters than for first-timers. These findings will enable convention organizers to better understand the distinctions between the two groups and thus gain insight into how to attract first-timers and turn them into repeaters.     

Commercial development and competitive environments: the museum sector in scotland

The Department of Culture, Media and Sport (DCMS) warn local authorities that fail to value the potential role of culture in socio‐economic development do so at their peril. The development of a destination's cultural credentials to facilitate economic progress is central to policy geared to regenerate communities in decline and to revitalise financially strapped museums. Within this argument more scrutiny is placed on the skills accountability of the museum profession and their ability to compete in the visitor attraction sector and generate their own sources of income. This paper considers the competitive position of museums as tourism visitor attractions within a framework of commercial development. The strengths of this paper lean towards qualitative primary sources gathered by the authors during a number of recent heritage development projects. This has influenced the analysis of statistical data gathered in 1999 by the Moffat Centre on behalf of the Scottish Tourist Board's Visitor Attraction Monitor. Concluding paragraphs stress the development of appropriate quality schemes that are flexible enough to accommodate the distinctive Scottish Museum experience as critical. Copyright © 2001 John Wiley & Sons, Ltd.