Travelers’ food experience sharing on social network sites

The proliferation of social media offers new avenues for understanding traveler information sharing behavior. The purpose of this study was to explore the patterns of traveler food sharing experiences on soial network sites, their triggers, and consequences as well as the inter-relationships among these factors. Thirty-three semi-structured interviews and subsequent thematic analysis revealed five major sharing motivation domains including Social and relational, Self-image projection, Emotion articulation, Self-archiving, and Information sharing, all of which were situated along the two continuums (self–others and psychology–functionality) of a two-dimensional plane. This research uncovers fresh insights that are unique to travelers’ food experience sharing and offers theoretical contributions as well as practical implications for destination marketers.     

Tourism and wellbeing

Wellbeing has been a philosophical and sociological concern since the beginning of time, and research has extended over time to disciplines such as psychology, health sciences and economics to name just a few. Tourism studies has also become more focused on wellbeing in the last few decades, both from a theoretical and methodological perspective. After examining the philosophical background of wellbeing from different perspectives, the paper takes a closer look at how these frameworks can inform tourism research and practices. It explores the relationship between diverse terminologies and perspectives as well as the ways in which hedonic and eudaimonic wellbeing can be derived through tourism experiences. A spectrum and a model are proposed which outline the relationship between various types of wellbeing, tourism and activities.     

基于城市品牌构建的旅游城市竞争力提升研究——以内蒙古旅游城市为例

旅游城市不仅是旅游目的地建设的重点,也是我国旅游业发展和世界旅游强国建设的关键.随着旅游城市之间的竞争不断升级,城市品牌在旅游城市竞争力构成因素中的地位日显重要,城市品牌可以为城市吸引优质竞争资源,获取差异化的竞争优势,为城市发展提供持续的竞争动力.内蒙古的优秀旅游城市也应走品牌化的道路,结合城市自身独特的资源优势,塑造自己的城市品牌,提升旅游城市的竞争力.     

Roadmapping for prioritisation of smartphone feature requirements based on user experiences

Since the life cycle of smartphones is becoming shorter, users are demanding new and improved smartphone features for updated smartphones, but it is difficult to know which features are the most important to users. In Internet user communities, users increasingly review smartphone functions and share information about their experiences such as complaints, problems, and satisfaction, and these user experiences have been fruitful sources for manufacturers that lead to smartphone improvements. Focusing on these user experiences, this paper proposes a systematic roadmapping process including prioritisation of smartphone feature requirements. By prioritising smartphone feature requirements, new and improved versions of smartphones that reflect user needs can be planned based on a product–market roadmap. The systematic approach consists of three parts: user-driven quality function deployment (QFD), a frequent pattern (FP)-tree algorithm, and a product–market roadmap. First, we collected data extracted from text mining in Internet user communities to construct a user-driven QFD. Second, using user experiences related to smartphone features, we applied the FP-tree algorithm to algorithmically derive a priority list of smartphone feature requirements. Finally, based on the result of the FP-tree of smartphones, we proposed guidelines to construct a product–market roadmap. It is expected that a versioning strategy can be formulated through this prioritised product–market roadmap. Furthermore, covering each step from data collection to roadmapping, this study suggests a systematic process for prioritisation of smartphone feature requirements based on user experiences.     

谈旅游投诉及旅行社服务对策

旅游投诉随着旅游业的发展而逐渐增加,旅游投诉现象,可分为旅行社管理原因引起的投诉和非旅行社方面引起的投诉等。对引起旅游投诉的原因和游客的投诉心理进行深层次的分析,提出加强旅游服务意识,加强旅游服务管理,提高旅游服务质量,建立旅游投诉的处理机制等旅行社服务对策。     

The Hong Kong tourist satisfaction index

This study develops a tourist satisfaction assessment system based on a dual-model framework and demonstrates its general applicability. The first model concerns tourist satisfaction and its key antecedents and consequences. Structural equation modelling is employed to investigate the relationships amongst the constructs in the theoretical framework, and is then used as a basis for the computation of sectoral-level tourist satisfaction indexes. The second model is designed to estimate an aggregate service satisfaction index and an overall destination satisfaction index using a multiple indicator and multiple cause approach. The framework is applied to a large dataset that represents six tourism-related sectors and seven major source markets of inbound tourism to Hong Kong.     

国资国企改革典型经验研究与启示——央企和部分省市典型经验对上海“十二五”期间国资国企改革的启示

国有经济和国有企业伴随着中国30年的改革开放，有了重大的变化。中央企业和各省市探索出许多国资国企改革方面值得总结和借鉴的宝贵经验。这些经验也将给上海市“十二五”期间进一步深化国资国企改革带来有益的启示，促进新一轮国资国企的改革发展。     

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

The opportunities and challenges of omnichannel in retail industry have been widely discussed, yet despite these benefits, the key elements that constitute an effective omnichannel and how customers respond to omnichannel retailing strategies remain unclear. This research conducted online surveys to test the effects of omnichannel elements on various brand experiences and customer retention, considering the moderating role of purchase behavior. The results indicate that omnichannel elements (integration, individualization, and interaction) are generally helpful in retaining customers, through omnichannel elements influence brand experiences differently. In addition, these omnichannel elements have different influences on customer retention due to different purchase behaviors. The findings suggest that retailers can use different omnichannel strategies to attract customers’ purchases and provide insights for practitioners who want to use omnichannel strategies to deliver superior experiences for customers.     

我国大力发展绿色旅游的前景及策略研究

在席卷全球的绿色消费浪潮的冲击下,在国外绿色旅游勃然发展的推动下,我国的绿色旅游将会顺应时代潮流应运而生并显示出迅猛的发展势头。旅游企业不但要全面贯彻“绿色旅游”的理念,在引导旅游供应商提供符合环保要求的旅游产品的同时,也要引导旅游消费者致力于环境保护,形成统一的环保意识,并且节约旅游资源,保护旅游环境,最终实现旅游业的可持续发展。     

旅游服务的体验营销研究

以向顾客提供有价值的体验为宗旨，体验营销力图通过满足顾客的体验需要而达到吸引和保留顾客、获取利润的目的。旅游脆务本质上是为旅游者提供的一种或多种经历和体验。时旅游企业而言，服务提供者、游客、服分设施及场景、服务过程都是实施体验营销的关键要素。可采取的旅游服务的体验营销内容包括设计有吸引力的旅游体验主题，提升旅游服务的体验价值，展示体验式旅游有形物，营造旅游互动体验氛围、重视对游客的感官刺激等。