Using Travel brochures to Target Frequent Travellers and ”Big-Spenders”

Travel brochures are used throughout the industry to promote virtually all tourist destinations. This study examines how regional travelers request and use this material, specifically focusing on the relationships between brochure use and propensity to travel and travel expenditures. The results from a mail survey of 276 marginally related to high conversions, yet those marketing destinations can distinguish between how brochures are used and travel propensity and travel expenditures.     

How Cultural Differences Cause Dimensions of Tourism Satisfaction

Abstract

This paper develops a conceptual model of the relationship between different cultural values and how they influence consumer satisfaction in the tourism industry. It is hypothesized that cultural differences manifest themselves in different levels of importance being placed upon different aspects of service, and the differences between the levels of importance and the actual service received cause differences in the levels of satisfaction. These hypotheses are tested using 269 independent samples of levels of importance and 411 independent samples of satisfaction of tourists from four cultural groups (Australian, USA/Canadian, Japanese, Mandarin speakers) who visited Melbourne, Australia in the period May-September, 1996. The analysis develops dimensions of importance and satisfaction separately for each cultural grouping, and uses structural equation modeling (Amos 3.6) to develop the causal model measuring the way in which importance of service dimensions cause dimensions of satisfaction. Conclusions from the analysis show little evidence of a causal relationship between importance of service quality attributes and satisfaction. However, significant differences are found between cultures for different levels of satisfaction resulting indirectly from differences in the importance and actual levels of service received.

The implications for cultural differences affecting tourism satisfaction are discussed.     

The role of tourism in the conservation of cultural heritage in Kenya

Due to the declining fortunes in agriculture, mining and manufacturing sectors, many developing countries have turned to tourism as a panacea to the numerous economic problems facing them. However, emphasis in Kenya has been mainly on beach and wildlife tourism, to the total exclusion of cultural tourism.

This paper discusses critically the contribution of international tourism in the conservation of cultural heritage in Kenya. The cultural impacts of international tourism are found to be both positive and negative and much more pronounced at the coast and in Maasailand.

Doxey's irritation index (irridex) is used as the main theoretical framework in the paper. Although Doxey suggests that in the last stage of tourism development the local communities are likely to be antagonistic to the tourists, in the case of the Maasai, the relation between them and the tourists has been rather harmonious. This could be so because the local community is actively involved in tourism development and derives benefits from the industry. The issues discussed in the paper are relevant to other parts of the world including Asia Pacific region. The paper concludes by emphasizing the need for proper visitor management through planning to minimize negative cultural impacts on local communities.     

External linkages and product innovation in small manufacturing firms

The requirement for small firms to collaborate, as a means to supplementing and complementing limited internal resources, has dominated much of the academic and policy debate on regional development and small firm innovation throughout the late 1980s and 1990s. However, relatively little empirical work has sought to look further than simple frequency enumeration - noting that the most innovative and better performing firms are generally more likely to have links with external organizations. Based upon a sample of 228 small West Midlands' manufacturers, this study considers the source, function, geography and strength of innovation-related co-operation. While the general findings point to innovators making greater use of external linkages, of certain types and in particular directions (notably the preponderance of vertical value chain linkages), the results are less emphatic than might have been anticipated. This leads to consideration of the factors contributing to and impeding joint innovation and the firms' perceptions of the impact of innovation. From this, it appears that much of the observed difference between innovators and non-innovators lies in less objective measures. The data suggest the importance of inter-personal dynamics, attitude and expectations in facilitating successful collaboration.     

十五个副省级城市入境旅游国际产业竞争力研究

通过对十五个副省级城市的入境旅游竞争力比较,得出十五个副省级城市的相对竞争力,得出了十五个城市的入境旅游国际产业竞争力有待提高,并提出了相应的对策。     

City Image and Perceived Tourism Impact: Evidence from Port Louis,Mauritius

Research suggests that the images residents hold about their community influence the political support for tourism. Yet, few researchers have investigated the image that local residents have of their own area. Borrowing from the existing literature on place image and residents' perceptions of tourism impacts, a theoretical model incorporating these two lines of research is developed and tested using data collected from residents of the city of Port Louis, Mauritius. It proposes four city image attributes as the independent constructs influencing residents' perceptions toward the overall impact of tourism development. These include social attributes, transport attributes, government services attributes, and shopping attributes. Overall impact of tourism development is considered to be a determinant of the level of support for the industry. Results of the structural equation modeling analysis indicate that residents' perceived levels of shopping attributes, transport attributes, and social attributes of the city influence their level of support for the tourism industry. The hypothesis relating transport attributes to overall impacts of tourism was not supported. The study provides some important considerations for local planners attempting to make tourism more supportive in the city.     

金刚石纳米粉引晶方法制备金刚石薄膜方法

利用金刚石纳米粉引晶法和常规研磨方法分别在单晶硅衬底上制备金刚石薄膜,并采用扫描电镜、激光拉曼方法对所制备样品进行表征,通过SEM和拉曼谱分析,与研磨法生长金刚石薄膜相比,利用金刚石纳米粉引晶方法可以大大提高金刚石薄膜的成核速度,生长速率达到2μm/h以上。对相同碳源浓度下生长的金刚石薄膜样品的SEM和拉曼谱分析,采用引晶法生长的金刚石薄膜质量明显高于研磨法。     

Computer Simulation as a Tool for Planning and Management of Visitor Use in Protected Natural Areas

The United Nations Environment Programme’s Principles on Implementation of Sustainable Tourism suggest that implementing sustainable tourism must include monitoring visitor use of protected natural areas and directing it to areas where the environmental and social impacts of tourism are minimised. Thus, sustainable tourism management requires information about the spatial and temporal flow of visitor use in protected natural areas to help identify potential tourism-related threats to the natural and cultural resources of an area and the quality of visitors’ experiences. Recent research has identified at least four ways in which simulation modelling of visitor use can facilitate more informed planning and management of sustainable tourism in protected natural areas, including (1) describing existing visitor use flows; (2) monitoring the condition of ‘hard to measure’ indicator variables; (3) testing the effectiveness of alternative visitor use management practices; and (4) guiding the design of research on public attitudes. The purpose of this paper is to demonstrate, using findings from studies conducted in the Inyo National Forest and Isle Royale National Park, USA, each of these four potential contributions of computer simulation to sustainable tourism management and planning. The paper concludes with an assessment of the limitations of existing applications of computer simulation to nature-based tourism and recommendations for future research.     

Role of tourism in connecting Taiwan and China: Assessing tourists' perceptions of the Kinmen–Xiamen links

For a broad understanding of tourism across the Taiwan Strait, this paper previously draws on an overview of tourism and the evolutionary process of “Mini Three Links” policy between Kinmen (of Taiwan) and Xiamen (of China). Further, using empirical testing, the paper assesses the perceptions of Kinmen tourists towards China. The results reveal the fact that low-politics activity or people-to-people contacts can be an effective force to reduce tension. The finding of the paper also indicates that as long as tourism across the Taiwan Strait continues to grow, the relationship between Kinmen and Xiamen can therefore be normalized and promoted.