Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes

Modelling transport choice behaviour traditionally has been addressed using objective measures of attribute data: price, time, etc. The authors argue that actual brand attributes may not be a good casual influence on consumer choice of long distance tourism travel. Choice is more likely to be a function of brand perceptions or brand image, which in turn is a function of past experience, expectations, promotional influences, family life stage and other personal factors. The authors re-examine data gathered in 1985 on tourist travel between Perth and Sydney or Melbourne, Australia; about 2400 miles. The authors model actual behaviour in terms of market share as a function of respondents' perceptions of travel mode attributes using a customised Multinomial Logit program which develops separate explanatory models for identified market segments. Results demonstrate the improvement in predictability over non-segmented models. Implications for tourism operators in promotions, product design and market targeting are discussed.     

Greenways: a sustainable leisure experience concept for both communities and tourists

This paper reviews the development of greenways/car-free trails as an alternative environmentally friendly communication system and assesses their strengths and weaknesses. It gives the results of a questionnaire survey of 1261 users along a 106-km greenway in Spain linking the Pyrenees with the Mediterranean Sea. Unlike previous studies, sampling was random and unequal probabilities of selection were properly accounted for. The results show a complex range of user profiles, tourist and non-tourist, their perceptions of the trail and some of the direct and indirect impacts of the greenway on the communities through which it passes. Management recommendations flowing from the survey are presented with the aim of increasing the use of accommodation services and businesses in the towns and villages near the greenway and helping create a more sustainable tourism system. The paper illustrates the potential importance of greenways in a future low-carbon tourism strategy adapting to climate change.     

Book Review

Tourism and Postcolonialism: Contested Discourses, Identities and Representations. C. Michael Hall and Hazel Tucker (eds). Routledge/Taylor & Francis Group, 2004. 0-415-33102-1     

Market Orientation in the Chilean Small Business Context

Abstract

Market orientation has been considered a key factor in successful business operations across different markets. To test this assertion, the authors examine the influence of a firm's market orientation on small business performance in the Chilean retail environment. They go on to report empirical information about the characteristics of the market-oriented retailers in Chile. The Kohli, Jaworski, and Kumar (1993) MARKOR scale is used in the study to assess the market orientation in the context of a developing country environment. Data for the study were collected from small retailers in Chile through self-administered questionnaires using a drop-off/pick-up method. The results show a significant correlation between market orientation and small business performance. Path analyses found that the best structure among the Market Orientation dimensions is: Intelligence Generation→ Intelligence Dissemination → Responsiveness. Moreover, these performance measures differed significantly among the three different partitions obtained using a k-means cluster analysis. The findings indicate that the MARKOR scale is both valid and reliable in a diverse Chilean small business environment.     

中小企业集合债券发行前期工作应注意的事项

本文从中小企业集合债券的含义谈起,先后阐述了中小企业集合债券的特点、发行意义、目前发行情况和发行前期工作应注意的事项,着重对发行前期工作应注意的事项进行了阐述。     

我国中小民营企业融资问题探讨

本文首先分析了导致我国中小民营企业融资困难的主要原因,然后针对问题提出引导民间资金进入实体经济、加快建立和完善地方信用担保体系等具体政策建议。     

Wildlife Tours in Australia: Characteristics,the Place of Science and Sustainable Futures

Wildlife tourism is one of the fastest growing tourism sectors worldwide. Across the world the number of tourists seeking close interaction with wildlife in their natural environment is growing. Understanding the interface between visitors (social) and wildlife (environmental) can make a critical contribution to the sustainability of this industry. This study examined wildlife tours in Australia. Questionnaires were posted to wildlife tour operators in Tasmania, Western Australia and Northern Territory, seeking information on the characteristics of tours, and the place of science and monitoring in their business. The results illustrate several similarities between wildlife and ecotourism, suggesting the benefits of increasing education and interpretation, both central features of ecotourism, to enhancing the sustainability of wildlife tourism. For tour operators, interactive activities included feeding, swimming with and touching wildlife, and the level of interaction was identified as high, making it imperative to better define interaction and develop species or group-specific protocols for sustainably managing these interactions. Lastly, this study showed a low level of engagement of scientists in protecting the wildlife of interest to tours. Given the centrality of science to sustainability, mechanisms for increasing this involvement particularly in impact research, through partnerships and other means, are critical for the long term sustainability of this industry.     

An existentialist exploration of tourism sustainability: backpackers fleeing and finding themselves

This article applies existentialism to sustainable tourism discussion using an exploratory netnographic case study of 12 backpackers. Highlighted is the importance of both existential avoidance and authenticity to participants looking to escape and transcend underlying existential anxiety. Avoidance can be found in the cultural-adherence and self-esteem pathways facilitated by travel. Authenticity is identified in the deeper interactions with host peoples and landscapes, and the liberation, reflection and learning which emerge from this. Avoidance and authenticity are linked in turn with the sustainability of tourism pursued. The former is associated with more hedonistic escape and superficial, self-centric and insensitive tourism. The latter is suggestive of more transcendent escape and involved, appreciative and alternative tourism.     

Temporal manifestations of nostalgia: Le Tour de France

Nostalgia in sport tourism is increasingly understood as multifaceted. Early conceptualizations of nostalgia may be inadequate in explaining contemporary sport tourism. Utilising an organized tour of the 2011 Tour de France, a hybrid experience combining active cycling with passive spectating, interviews were conducted with 13 tour participants and two tour guides. A grounded theory model reflecting multiple dimensions of nostalgia across three trip phases is proposed. Pre-trip, nostalgia inspired participation. During the trip participants viewed and acted upon desires to engage with preconceived nostalgic images by cycling iconic mountains. Mementos and experiences were collected to facilitate future memories and aid nostalgic recollections post-trip. The study demonstrates how sport tourists adopt multiple, reflexive roles to enrich nostalgic value throughout a trip.     

基于旅游博客和论坛提高旅游产品质量的模型研究

分析了旅游博客和论坛对旅游产业的影响,以及通过软件自动方式使用旅游博客和论坛分析的优势,并给出了实现的步骤,分析了其中的核心问题,给出解决方法,从而为旅游管理者改善旅游产品提供方向。