Leveling the playing field: factors influencing trade show success for small companies

Recent research indicates that trade shows are a place to find prospects and close sales. Yet, many requisites of success found in prior studies may not be available to companies with limited resources. A study that compares the activities of successful vs. unsuccessful exhibitors from small companies was conducted. Results indicate similar budgets, yet very different results. Factors influencing success include strategic factors such as centering responsibility in one position, as well as tactical decisions such as those regarding pre-show promotion.     

Marketing activities and performance: A comparison of the Internet-based and traditional small firms in Taiwan

Emerging technologies, notably, have redefined business by erasing the traditional boundaries of time and geography and by creating new virtual communities of customers, distributors and suppliers, with new demands for products and services. Are there any differences between the marketing practices of the Internet-based and traditional small firms? This paper analyses published, undisguised stories of 112 traditional and 26 Internet-based small firms in Taiwan. The research results suggest that the owner-managers of both traditional and Internet-based small firms concentrate on sales, product planning and customer relationships. However, the owner-managers of traditional small firms in Taiwan place emphasis on quality control, whereas their Internet-based counterparts concentrate more on product schedules, sales forecasts, sales control and marketing research. These results indicate that cyber entrepreneurs have higher levels of marketing education and backgrounds, conduct marketing planning periodically and frequently and perform professional marketing activities. The research findings tend to suggest that though traditional marketing tenets are still suitable in the cyber environment of Taiwan, the Internet-based small firms have to utilise innovative marketing techniques to suit and compete in the ever-changing Internet business environment.     

我国小城镇发展模式初探

在农村进行小城镇建设是中国现代化过程中的一个不可逾越的阶段，随着我国农村经济的发展，发展小城镇的重要意义变得更为突出。但是，小城镇的发展不能照搬某种模式，而应该注意结合各地不同的发展条件和经济发展的客观规律，制定出适宜的发展策略，章对我国辐射型小城镇，工矿资源型小城镇、市场带动型小城镇、交通运输型小城镇进行初步研究。     

我国旅游市场营销的现状及发展趋势

近年来,我国的旅游事业得到蓬勃发展,竞争日趋激烈,旅游市场营销成为发展旅游业的重要环节。本文在研究、分析了我国旅游市场营销现状和存在的问题,如服务水平低、法制意识淡薄、科技含量低、忽视旅游形象建设、面临国外旅游公司的激烈竞争等,提出了解决问题的对策,并探究了旅游市场营销需要全面整合,加强网络营销与传统营销方式的结合等发展趋势。     

中小企业成长的进化规律与可持续成长

文章从企业生命体演进的视角,探讨了中小企业成长过程的本质,认为中小企业成长的是一个动态的进化过程;而成长的进化性规律对中小企业走出各种成长误区,实现可持续成长有现实的启发意义。     

旅游社区旅游业可持续发展障碍

旅游业的可持续发展呼唤从社区层面进行旅游目的地旅游的开发与管理。文章从社区层面上对旅游社区可持续发展的环境、聚居、经济及社会文化等方面的障碍因素进行了分析,认为旅游业可持续发展应建立在社区这一更宏观层面意义上,探讨旅游社区具有地格特色和本土文化意境的稀缺性资源,从整体上把握好旅游开发与社区建设的和谐共赢,实现旅游社区整体旅游形象设计与塑造,并确保旅游社区之间统筹与合作,方能实现旅游社区经济效益、社会效益和环境效益的整体优化和旅游业的可持续发展。     

珠三角中小企业融资问题研究

银行与企业之间信息不对称是中小企业融资难的重要原因,在信息严重不对称条件下,金融机构贷款行为也发生了很大变化:它们对企业实行惜贷、信贷配给和更高的抵押要求,这严重影响了资源的优化配置。所以,必须建立新型银企关系、整合地方资源,发挥地方性中小金融机构的作用、完善信用担保体系,这有助于解决珠三角中小企业融资难问题。     

中部六省区域旅游合作开发战略

区域旅游合作是近年来旅游业发展重要趋势之一,中部六省区域旅游合作是中部六省经济合作的重要内容之一。在分析中部六省旅游合作动机和合作条件的基础上,明确了其合作开发战略措施,促进中部旅游合作走向实质性阶段。     

县域小城镇经济的关联分析

小城镇经济是县域经济发展的中坚力量,县域经济发展水平的高低在很大程度上取决于小城镇经济的发展状况。因此,本文探讨了县域、小城镇经济的互动关系,结论启示我们在发展社会经济时要将县域、小城镇经济组成一个有机的整体进行综合考虑,才能有效地促成二者良性互动,立足促进小城镇建设,才有利于构筑社会主义新县域、新农村。     

Tourism and the Australian economy

Consideration of the economic significance of tourism requires synthesis of a discrete tourism ‘industry’ from selected sectors of the economy and identification of its component activities which may then be used to relate expenditure by tourists, sectorally and spatially, to other elements in the economy. This approach is applied to create a profile of the Australian tourism industry at a national level and shows that tourism contributes a significant proportion to GDP and employs at least 3% of the labour force. This is comparable with the UK and other developed countries.