基于游客价值的旅游企业服务创新

随着游客需要和动机的不断变化,旅游企业参与市场竞争更加有效的办法之一就是侧重服务属性的创新。在剖析游客价值与旅游企业服务特征基础上,本文提出,旅游企业服务创新,要以游客价值为导向,根据自身条件选取适当的战略模式。其中,最为基本的是超越游客需求战略（包括服务产品概念创新、品牌形象重塑等）和服务差别化战略（包括服务组合创新、服务交互创新等）。     

风险投资在促进创新型中小企业成长中的作用

风险投资家不仅为创新型中小企业提供了股本支持,而且还运用自身丰富的管理经验、专业能力及社会网络,向创新企业家提供其所缺乏的管理服务。风险投资这一创新的投资方式,使其成为推动创新型中小企业发展的不可替代的力量。要发挥风险投资在推动创新型中小企业发展中的巨大作用,必须遵循风险投资交易的规律,一方面要大力发展我国的风险投资业,另一方面要增强创新型中小企业吸纳风险投资的能力。     

关于黄山市旅游业发展战略研究

本文从多层面、全方位对黄山市旅游业的发展现状进行剖析,并就产业外资本的综合利用;产业内资本的引进和相互融合;加快集团内部的结构调整;创新思维,实施全新的企业战略;积极创造条件,培育外部环境;积极引导小企业间联合,构建小旅游企业集群;实施立体交通战略,增强景区可进入性等方面论述了黄山市旅游业发展的战略对策。     

中小企业财务管理存在的问题及改进措施研究

在分析中小企业经营特点的基础上,指出了中小企业在财务管理上存在融资渠道不畅、内部控制制度缺乏、会计基础工作薄弱和财务管理信息化建设落后等问题,提出了通过法制建设为中小企业创造良好的政策和服务环境、进行财务制度创新、重视财务创新人才的培养和激励、网络化财务管理以及建立相关的惩罚监督制度等措施。     

汉中发展生态旅游产业的SWOT分析

本文以汉中生态旅游资源为出发点,探讨了汉中发展生态旅游产业中存在的威胁和机会,为汉中生态旅游产业发展战略的制定作了基础性分析。     

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.     

北京奥运与我国旅游

奥运会是全球规模和影响最大的体育赛事;旅游是全球发展最快的新兴产业之一。我们应当以举办2008年奥运会为契机,大力发展旅游业。     

德国北威州旅游产业的发展与启示

德国北威州是德国重要的工业文化旅游和会展旅游中心。在当地政府的大力推动和支持下,北威州的旅游业获得了健康有序的发展。其发展经验:如通过产业结构调整和改造,大力发展工业文化旅游和会展旅游、积极创造优美洁净的环境条件等等,对我国旅游业的发展都具有重要的借鉴意义。     

本科层次旅游管理专业学生就业现状及对策研究

通过对本科层次旅游管理专业学生就业现状和原因的分析，提出了以职业规划引导课程体系设置的观点，具体措施有专业性职业规划课程贯穿4年学习生涯、课程体系中设立模块选修课、设立3学期制等。