小微企业营销现状与对策研究——以广东省中山市为例

小微企业的营销能力低的现状,在市场竞争曰益激烈的今天,将成为小微企业发展的瓶颈,动摇小微企业生存的根基。本文针对中山市小微企业的营销现状进行研究,发现存在的问题并提出相应对策,旨在促进小微企业的发展。     

A Cultural Encounter through Volunteer Tourism: Towards the Ideals of Sustainable Tourism?

International volunteering is increasingly recognised as a form of alternative tourism. However, the nature of the ‘alternative’ experience gained, and the ensuing narrative between host and volunteer, remains under-explored in published research, especially in volunteer tourism research within a cultural context in a developed nation. This paper examines the nexus between volunteer tourism and cultural tourism in the search for alternative and sustainable experiences through tourism. Qualitative research using in-depth interviews, diaries and participant observation was conducted to examine the pre-, during and post-trip experiences of 12 Australian visitors undertaking organised volunteer activities in an indigenous Maori community in the North Island of New Zealand during January 2005. Members of the indigenous Maori community were also interviewed to provide an important host perspective. Findings suggest that the nature of the interaction and cultural experiences gained were perceived as mutually beneficial and seemingly different from those gained from traditional cultural products. In particular, the volunteers experienced an alternative Maori cultural product and engaged in a different narrative with their Maori hosts through their volunteer work, one rich in authentic cultural content, genuine and reflective of modern Maori life in New Zealand society.     

A Decommodified Experience? Exploring Aesthetic,Economic and Ethical Values for Volunteer Ecotourism in Costa Rica

Volunteer ecotourism has been described as an ‘ideal’ form of decommodified ecotourism that overcomes problems associated with tourism in general, and ecotourism specifically. Using a case study of volunteer ecotourism and sea turtle conservation in Costa Rica, this paper interrogates this ideal. Perceptions of volunteer ecotourism were explored through in-depth interviews with 36 stakeholders, including hosts, NGO staff, government employees, local ‘cabineros’ (families who provide accommodation) and guests (volunteers). Results show that while all stakeholder groups share similarly positive views of volunteer ecotourism, subtle but important differences exist. We analyse these differences in terms of aesthetic, economic, and ethical values, and situate the results in existing theories about the moralisation and decommodification of ecotourism.     

城市休闲经济规模与产业化发展新论

公共休闲产业与商业休闲一起构成城市休闲产业的整体。目前我国大部分城市的休闲经济规模远没有达到最优状态。休闲经济规模及其产业化之间是一个协调发展、相互促进的关系。尽管我国城市休闲经济产业化呈现不断升级趋势,但与国外其他城市相比仍存在较大差距。应合理制订休闲产业发展规划,确立政府主导地位,在明确政府协助协调提供公共休闲服务的同时,积极实施休闲产业投资和经营主体多元化策略,培植新兴休闲产业和休闲市场,进一步加快休闲经济产业化进程。     

休闲旅游地产的主题定位分析与开发启示——以江西天沐明月山温泉度假村为例

休闲旅游地产作为旅游与房地产的结合产业,是新的经济增长点,有着良好的市场发展前景。本文以江西天沐明月山温泉度假村为例,在深入分析地产主题影响因子即自然文脉、地域区位和地产需求的基础上,探讨了该休闲旅游地产的主题定位及其塑造过程,并从中挖掘出对于休闲旅游地产开发的启示:主题与文化的有机融合、主题的开发由单一向多元化转变以及实行区域开发的经营模式。     

Accounting for size in efficiency comparisons of airports

This paper adopts the metafrontier model to analyze and compare the technical efficiency of small and large UK airports. The interesting feature of the model is that it takes into account the technological differences in the estimation of efficiency, and thus increases the accuracy in the efficiency comparison between heterogeneous airports. Results show that large airports are generally more technically efficient and have less operational wastage than small airports. Along with size, factors such as location, technological access, and capital investments could contribute to the efficiency difference between small and large airports.     

中部旅游经济圈中河南省旅游业定位研究

随着华东、华南、西部等区域相继得到国家政策的扶持,中部旅游经济圈的构建也得到了各地政府和学者的青睐。基于中部旅游经济圈,通过对河南省旅游业在资源、市场、区位、竞争力、游客心理认知5个方面的分析与研究,得出河南省旅游业在整个区域中的核心优势与竞争力,根据避强性原则、差异化原则和核心竞争力原则,对河南省旅游业进行定位研究,为河南省旅游业形象宣传和核心竞争力研究提供基础。     

浅议旅游院校产学研相结合

产学研相结合是现代高等教育发展的一个重要趋势，是提高人才培养质量和科研水平以及增强学校办学能力的有效措施。旅游院校产学研三结合的形式应由市场经济环境的客观需要来决定，可以考虑多种形式。同时，产学研三结合还应注意三个方面的问题     

试论广西旅游产业发展资金的筹集

通过对广西旅游业发展现状和目标的简要分析，提出了多形式多渠道筹集广西旅游产业发展资金的思路和增加政府财政拨款，加大招商引资力度，建立旅游发展基金，以及建立国有资产运行公司，发展股份制企业，组建旅游信托投资公司，贷款投放对旅游项目给予适当倾斜，税金返还和经营权租让等具体措施。     

旅游原理基本命题研究

旅游并非自古就有，只有在市场经济发展到一定阶段才会产生。旅游现象表现为“经济外壳”和“文化内核”，由此导致经济和文化两类关系和现象。这些现象交叉、重叠、遮蔽并反映在社会综合现象中，从中揭示各种现象的内在联系、结构、形态。