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51.
《Journal of Strategic Marketing》2012,20(2):91-110
Nimble competitors competing in a dynamic global marketspace increasingly characterize the business climate faced by many organizations. To provide the organization's marketing managers with the models and tools to mine information required to discover insights is becoming a major issue facing organizations. This study focused on investigating the potential combined impact of the marketing manager's marketing model application and competitive intelligence utilization on their strategic response capability. A two by three factorial design was utilized to test these combined effects. The MANOVA and ANOVA results show significant main and interaction effects of marketing model application and competitive intelligence utilization on the four identified factors of strategic response capability. These factors are labeled marketing strategy appraisal, insight generation, strategic response formulation, and pattern utilization. Managerial implications and future research directions are discussed. 相似文献
52.
Gabriela Bantau 《The Service Industries Journal》2016,36(13-14):699-720
This research explores the role of advanced information technologies at the ‘fuzzy’ front-end of service innovation and design. Service researchers have been exploring the application of technology to services for a while, however there has been little attention paid to the use of technology at the front-end of service innovation and design. Research suggests that advanced information technologies should be useful in research and development for services; but how this may occur has not been explored. Bringing together design thinking and the technology–organization–environment framework for technology adoption this research develops propositions for research to expose how technology can advance and transform service innovation and design. Theoretical and practical research questions are offered to guide inquiry in this emerging research space. 相似文献
53.
文章首先介绍了独立电源系统的特点,并阐述了独立电源系统有源滤波器谐波和无功电流的补偿原理。而后,根据独立电源系统的特点,提出了一种新型的谐波电流检测方法,通过与传统的瞬时无功功率理论和快速傅里叶变换提取谐波方法相比,该方法计算简单、准确度好、实现方便,具有较大的优越性,并在实际的有源滤波器装置中得到了较好的应用,表明该方法是正确和有效的。 相似文献
54.
55.
The recent resurgence of the vinyl record and the proliferation of so-called craft and artisanal products offer unique opportunities to observe ongoing shifts in the contemporary consumer’s values and attitudes. In this article, we explore such thought-provoking market developments and their implications by contrasting them with the conventional understanding of markets and consumers. This understanding can lead to marketing myopia as it works from the utility-oriented assumption that what ultimately matters for both the company and the customer is cost efficiency and convenience. Against this backdrop, in this article, we discuss how market developments representing the contemporary consumer’s mindset prove valuable in creating customer insight that highlights aspects often obscured by an exaggerated focus on cost efficiency and convenience. We provide an alternative approach to evaluating markets and consumers that encourages companies to build their customer-centric market strategies around questions of context, authenticity, story, and resonance. This will help them narrow the gap between their market offerings and the actual wants and needs of their customer, and consequently allow them to revitalize their market. 相似文献
56.
Gary W. Dickson Joo Eng Lee-Partridge Moez Limayem Gerardine L. Desanctis 《Group Decision and Negotiation》1996,5(1):51-72
There have been many instances of the ineffective applications of new information technology. This article describes a program
of enhancing the effectiveness of a new technology, Group Decision Support Systems (GDSS), through a series of studies which
resulted in improvements in the technology itself as well as in how the technology is supported. Our approach emphasizes human
facilitation and facilitative features embedded in the GDSS software. 相似文献
57.
Melvin F. Shakun 《Group Decision and Negotiation》1996,5(4-6):305-317
Evolutionary Systems Design (ESD) is a universal general problem solving, formal modeling, design framework for purposeful
complex adaptive systems (PCAS) and processes, i.e., task-oriented group processes. These processes constitute policy making,
group decision, negotiation, and multiagent problem solving with human and/or artificial agents. ESD is also a framework for
computer group support systems (GSS) that support these processes. The ESD general framework can be applied to define and
solve specific problems. In this article the ESD framework is presented and illustrated by example. The article provides background
for ESD computer implementations discussed in two other related articles (Lewis and Shakun 1996; Bui and Shakun 1996). 相似文献
58.
论文在对传统土地利用规划进行反思的基础之上,从土地资源可持续利用规划的目标、时空尺度、原则、内容、方法、规划管理等方面阐述了规划的基本思路。 相似文献
59.
This research examines intransigence in accounting systems. Using historical research methods and archival sources, it explores intransigence in the Royal Army Medical Corps’ accounting systems in the context of the incidence of shell shock among British Army soldiers fighting at the battlefront during the First World War. The Army did not recognise shell shock as a medical condition and made few changes to its medical accounting systems for soldiers with shell shock. The four factors of system stability of the AGIL scheme (adaptation, goal attainment, integration, latency) are used to understand the limited medical accounting response to shell shock. This research indicates that in addition to historical and internal political reasons for intransigence, intransigence will occur unless a factor in the AGIL scheme is sufficiently impaired to make the accounting system unstable and force system change. This research finding has contemporary relevance, explaining accounting intransigence in response to issues of social concern. 相似文献
60.
少数民族图书馆是服务于各族人民的重要文化场地,随着人们生活方式的变迁、社会技术的不断发展,少数民族图书馆也应不断进行创新探索,吸引更多人享受图书馆的服务,使图书馆资源利用最大化,以推动少数民族文化大繁荣。本文以宁夏回族自治区图书馆为例,从图书馆的现状出发,研究图书馆服务创新中的理念创新、服务模式创新、技术应用创新等等,最终给出宁夏图书馆继续创新服务的几点建议与对策。 相似文献