旅游关系营销:旅游营销创新的一个概念性框架

从创新角度出发，在经典的市场营销组合4Ps模式基础上，提出了旅游营销6P1S组合模式；以“引入关系、重视关系”为指导，建立了目的地“关系营销桥梁战略模式”(DTRMSBM)。在此基础上，提出了旅游企业概念性关系营销战略(TCRMS)的框架：以“始于游客、终于游客”为指导，确立“游客至上”的营销战略目标；以“动态定位、整体定位”为指导，确立动态适应的营销战略对策体系，“以变应变、以动制动”；以游客服务为中心，把全过程服务(TPS)贯穿于营销战略的始终。     

从资源县看旅游扶贫的功能

扶贫的方式有多种多样,利用当地资源,发展旅游业使老少边山穷地区脱贫致富是近１０ 来年的事情。通过对资源县旅游扶贫的实地调查,总结了旅游扶贫对地方经济的促进和带动作用;真正实现了开发一片景区,致富一方百姓的功能。     

武汉城市圈旅游形象塑造研究

依据问卷调查、实地考察、座谈等方式所得资料,本文时武汉城市圈旅游资源结构、现有旅游形象与旅游形象竞争进行了分析,认为武汉城市圈旅游形象应定位于:荆楚文化与三国文化之域,中国近代历史大舞台,人文山水荟萃地,会议、商务与教育中心,休闲度假与购物的天堂.本文认为武汉城市圈塑造良好旅游形象还应通过资源开发与设施建设、完善识别符号、改善接待条件、规范服务行为等形象建设策略改善旅游形象,并通过各种信息传播渠道、公关与节事活动因"客源地"制宜地开展旅游形象宣传.     

试论政府在东北工业遗产保护与旅游利用中的作用

东北地区作为老工业基地遗存有丰富的工业遗产,对这些不可再生的宝贵财富进行保护和旅游利用除了需要社会各方面的共同努力外,更需要发挥政府的作用。政府通过制定科学合理的发展规划、完善相关的法律法规、建立强有力的支持体系等,不仅能够加快东北工业遗产保护与旅游利用的发展,而且能够实现经济效益与社会效益的统一,从而促进老工业基地的振兴。     

江西森林公园旅游产业收入结构的动态SSM分析

在传统静态的偏离-份额分析法的基础上,引入动态化思想,对江西省森林公园部旅游产业经济进行分析,客观地分析其旅游产业内部各行业收入结构的优劣,揭示其内部不同行业部门的产业经济收入变化特征,量化分析其不同年份旅游产业内部各行业的竞争力和贡献率强弱,为江西森林公园旅游产业发展的内部各行业结构合理调整提出科学的依据和方向。     

关于厦门建设区域性会展旅游中心的研究

在当前国内外会展旅游业蓬勃发展和厦门建设海湾型城市的契机下,分析了厦门建设区域性会展旅游中心的条件,探索了会展旅游企业集团化发展模式和培育品牌展会的发展策略,并指出现阶段政府应该转变职能,加强市场环境建设。     

海岛旅游与海洋渔业的融合与绩效研究——以大连市长海县为例

于大连市长海县数据,构建海洋渔业与旅游业耦合协调评价指标体系,通过熵值法确定指标权重;运用耦合协调度模型测度2008-2017年间长海县海洋渔业与旅游业之间的融合度并分析其融合水平;基于SCP分析框架,运用OLS回归方法分析探讨长海县海洋渔业与旅游业的融合对海洋渔业绩效的影响;根据产业融合相关理论,总结分析海岛旅游与海洋渔业之间的相互影响因素及融合机制。研究结果表明：2008-2017年间,长海县旅游业发展速度较快,海洋渔业发展较为平缓,两大产业长期处于高关联状态,融合度呈上升趋势且已达到中级协调水平;长海县海洋渔业市场结构水平与市场开放度对其绩效未产生显著影响。产业融合度、天气程度、所有权结构与渔业绩效呈正相关关系,表现出较强的促进作用;长海县海洋渔业与旅游业之间存在积极的相互作用,其内部系统融合潜力大,外部推动力强。     

Explaining regional economic multipliers of tourism: does cross-regional heterogeneity exist?

This study investigates the determinants of tourism-related economic multipliers, which are calibrated from regional input–output tables of 30 Chinese provinces. Several latent class regression models are applied to capture cross-regional heterogeneity and investigate the determinants of output, income, and employment multipliers. Results indicate that the level of economic development is positively associated with output multiplier, and it is also positively associated with employment multiplier when the multiplier is large. Moreover, the size of tourism economy is negatively associated with employment multiplier when the multiplier is small. Some policy implications are presented based on empirical results.     

“Couchsurfing has made me a better person and the world a better place”: the transformative power of collaborative tourism experiences

ABSTRACT

Presented as an alternative form of tourism, Couchsurfing is a predominantly non-commercial accommodation type where hosts offer a “couch” to travelers through a hospitality network. Couchsurfing.com is considered as an icon of the sharing economy and more specifically of shareable tourism. This article provides a deeper understanding of couchsurfers’ motivations and shared values. Through an empirical qualitative study, we discuss the transformative power of Couchsurfing experiences, the underlying transformational processes, conditions, and socio-psychological and behavioral consequences. We also discuss the findings’ implications for society, businesses, and tourism in general.     

Producing Extreme Metal festivals: An analysis from Lacan's gaze

By employing Lacan's theoretical framework of gaze, this study provides a narrative analysis to examine the managerial experiences of the producers for Extreme Metal festivals. Specifically, it explores meanings and struggles of tourism festival making that connects individual subjectivities and politics of culture production. As such, it offers a broad conceptual framework merging the Lacanian gaze into tourism research and MacCannell's theory. The findings reveal that festival producers are constantly dealing with various contested roles and voices, revealing in-depth psychological complexities situated within managerial experiences. Meanwhile, the process of festival management must be seen as significantly influenced by the mechanism of cultural offering that the producers attempt to assert and define through the festival space. Finally, implications related to the greater realms of psychoanalytic insights and their potential connections with tourism management are discussed.