The Development and Positioning of Business Related University Tourism Education

Abstract

The teaching of tourism at a higher education level has become well established in British universities, but in the UK, as elsewhere in the world, the place of tourism studies within the academic curricula remains uncertain. The paper considers the diversity and complexities of tourism studies through a categorisation of journal articles, and through an investigation of the underlying debates that have influenced the design of academic curricula in the UK. The paper concludes that tourism, at least at present, should not be regarded as discipline but as a field and that the most common approach in the UK has been to emphasise the business studies subjects. The University of Northumbria's established undergraduate travel and tourism management course is presented as a case study of this approach to the subject field.     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

The social dynamics of micro-firm learning in an evolving learning community

Micro-firms dominate the tourism sector internationally, yet there is a notable absence of studies specifically relating to their learning interactions with other tourism firms. Even when studied, a social learning lens is rarely applied in either micro-firm or tourism learning network research despite its relevance in this domain. In seeking to understand and map the social dynamics of micro-firm learning and participation in an independent learning network, the authors studied an evolving learning community (ELC) situated in Ireland's south west region over a four-year period. The findings demonstrate the complexity associated with creating and sustaining a social learning infrastructure in this context. An ELC model is proffered to provide insight into inter and intra social dynamics that influence learning development in the micro-firm setting. The proposed future research includes the study of additional ELCs, in Ireland and other countries, for the purposes of cross case/cross country comparison, and in pursuit of greater insight into the social dynamics of these communities.     

Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?

This research note investigates the impact of a destination's competitiveness upon tourism's contribution to economic growth using a cross-section with 131 countries. Destination competitiveness is measured with the World Economic Forum's Travel and Tourism Competitiveness Index, while tourism's contribution to economic growth is measured with the growth decomposition methodology. Results reveal that destination competitiveness has no statistically significant impact on tourism's contribution to economic growth. Tourism policy implications and directions for future research are also discussed.     

Tourism and economic growth nexus revisited: A panel causality analysis for the case of the Mediterranean Region

Tourism is perceived as an important source of foreign exchange that is used for financing economic growth. This study offers a modern approach to tourism-led growth and investigates the causal relationship between tourism and economic growth in the European, Asian and African countries that border the Mediterranean Sea. The study uses panel data for the period 1998–2011, and adopts a panel Granger causality analysis developed by Dumitrescu and Hurlin (2012) to assess the contribution tourism makes to economic growth in each country. The results indicate that the direction of causality between tourism and economic growth depends on the country group and tourism indicator. Furthermore, the European countries are better able to generate growth from tourism in the Mediterranean region.     

Sunk costs and travel cancellation: Focusing on temporal cost

Tourism products differ from ordinary retail products in terms of the spatial and temporal separation between the purchase and experiencing the product. Despite its importance, temporal separation has not drawn much attention in tourism research. The main objective of this study is to understand the effects of temporal sunk costs on potential travelers' cancellation intentions, in addition to monetary sunk costs. The results of this study suggested the possibility that temporal costs can be converted into monetary costs, but the conversion relationship may not be linear. This study also indicated that travelers' intentions to cancel a travel product decreased as the temporal and monetary sunk costs increased. Further, prior experience moderated the relationship when temporal sunk costs were involved, suggesting that repeat visitors' intentions to cancel their reservations are more influenced by temporal sunk costs than first-time visitors. Further discussion and implications are provided in the main body of this paper.     

Impacts of seasonal patterns of climate on recurrent fluctuations in tourism demand: Evidence from Aruba

This study estimates the effect of seasonal patterns of pull and push climate elements (rainfall, temperature, wind, and cloud coverage) on recurrent fluctuations in tourism demand from the United States (USA) and Venezuela to Aruba. The seasonal patterns were first isolated from the series using the Census X-12 decomposition method, after which the analysis included panel data unit root testing, panel data regression, and Euclidean distance calculation. The results show that both pull and push seasonal factors of climate were relevant in determining the seasonal variations in tourism demand from both countries. The study derives two theoretical propositions: (1) climate is a significant push and pull factor affecting tourism demand; and (2) tourism demand and climate are bounded by intertemporal climate constraints.     

Carbon dioxide emissions generated by energy consumption of hotels and homestay facilities in Taiwan

In the field of the tourism, hotels and homestay facilities account for considerable amounts of energy consumption and CO₂ emissions. This study presents an investigation conducted on the CO₂ emissions from four types of hotel in Taiwan. According to the results, the average CO₂ emissions of international tourist hotels, standard tourist hotels, general hotels, and homestay facilities are 28.9, 19.2, 12.5, and 6.3 kg-CO₂/person-night, respectively. Hotels with higher service levels produce higher average CO₂ emissions per person-night. Analytical results indicate that increasing stays at hotels with low CO₂ emissions (such as homestay facilities and general hotels), accommodating more guests together per room, and enhancing energy usage efficiency, can effectively reduce hotel CO₂ emissions without reducing the total number of guests. The results of this study may be applied to CO₂ reduction programmes for tourists, hotel enterprises, and contribute toward the formulation of government policy in Taiwan.     

The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed.