Performing femininity: Women at the top (doing and undoing gender)

Tourism research has primarily treated gender as a male-female dichotomy and has been constrained by a heterosexual matrix for empirical inquires. Such research, however, has failed to acknowledge the fluidity and multiplicity in theorizing gender. To redress this overlook, this study moves away from the conventional binary thinking and views gender as a performativity which is resulted from repetitive social performance. By conducting multiple field observations and interviews with 17 hotel female general managers working in Mainland China and Taiwan, this research presents the ways of doing and undoing gender by tourism female leaders and the extent to which the everlasting gender logic can be questioned.     

The spatial and temporal resilience of the tourism and outdoor recreation industries in the United States throughout the COVID-19 pandemic

Accurately quantifying industry resilience is essential to devising effective recovery strategies. Previous research into industry resilience has either quantified the concept with single metrics aggregated across large geographies (e.g., visitation) or used metrics comparing the relative concentration of an industry within a region to the national average (e.g., location quotients). The former set of metrics prohibits spatially targeted recovery efforts while the latter fails during national crises. We propose the measurement of tourism and outdoor recreation industry resilience to COVID-19 based on growth rates in employment, wages, and establishments using publicly accessible time-series data on all counties in the United States. We use these indicators to characterize the spatio-temporal patterns of industry resilience across the country. The indicators can serve as a useful reference for diagnosing and monitoring industry resilience as well as developing targeted policies, programs, and promotion efforts that facilitate more localized response efforts.     

COVID-19疫情影响的旅游目的地形象修复策略研究

COVID-19疫情的爆发和蔓延对中国旅游业发展产生了负面影响,如何对旅游目的地形象进行修复已成为现阶段国内旅游复兴发展的重要议题。文章结合"source, message and audience"旅游目的地形象修复策略,揭示COVID-19疫情期国内旅游营销为旅游正面形象的维护所做的努力,为疫后旅游目的地形象修复策略的选择和制定提供参考。     

Dynamic panel data models in tourism

The analysis of relations of dependency is widespread in tourism research. However, there are a series of questions related to endogeneity, such as dependence on the past and reverse causality, closely linked to the specific characteristics of the sector, which cast doubt on the conventional methods that are currently in use, especially Ordinary Least Squares. In this paper, the consideration of those questions and their analysis is proposed with the current methodology of dynamic panel data with the System GMM method. In addition, an practical application is advanced with 187 airlines to demonstrate the use of the tool. The results of dynamic panel data analysis can contribute new nuances in the field of tourism that have hardly been reflected upon until now. Here it is used to examine the complex interrelations and the dynamic components of the sector in greater depth.     

Changing role of lifestyle in tourism entrepreneurship: Case study of Naked Retreats Enterprise

Despite increased academic attention to tourism lifestyle entrepreneurship (TLE), different discourses and continuous controversy have impeded an understanding of the phenomenon. This paper seeks to provide a new and in-depth understanding through a case study. We select the case of Naked Retreats Enterprise (NRE), a well-known tourism lifestyle corporation in China that has distinctive and deviant TLE. Based on the proposed research framework and multiple-source longitudinal data, we described and interpreted the change in the lifestyle role during the tourism entrepreneurial process. The findings suggest that the role of lifestyle in NRE changed from entrepreneurial motivation to a customer product and then to enterprise capital. The change dynamic is complex and related to contextual factors. This research verifies the effectiveness of a case study and features a dynamic lens and contextual sensibility as applied to TLE research. Moreover, and more broadly, the possibility of bridging the isolated lifestyle discourse in tourism is reflected.     

Individual tourism systems

This research note tests the proposition that unique tourism systems exist through an analysis of participation in attractions and activities among a sample of free and independent tourists who visited Bali, Indonesia.     

The why,how, and what of public policy implications of tourism and hospitality research

We synthesized policy implications of tourism and hospitality research by reviewing 12,269 articles published in 10 leading journals from 2012 to 2021. The most common rationale for policies (i.e., the why) is market failure, while the most typical role of policies (i.e., the how) is to create incentives. In addition, policies are typically hybrid and include suggestions for formal and informal institutional setups (i.e., the what). Because our review revealed that only 114 articles (i.e., 0.93%) included the why, how, and what of actual policies, we offer a theory-based research agenda on policy-making focused on making tourism and hospitality more inclusive and focusing on evolutionary dynamics, providing an understanding of the impact of crises and contemporary solutions, focusing on resilience and institutional complexity, and addressing the actors and time dimension. Our results, combined with those of our suggested research directions, will benefit organizations and society and simultaneously enhance the perceived societal value-added, contributions, and stature of tourism and hospitality research.     

Short video marketing and travel intentions: The interplay between visual perspective,visual content,and narration appeal

Social media short videos represent a powerful tool for tourism destination promotion. However, little research has investigated their effect on tourist travel intentions. Drawing on the construal level theory and the elaboration likelihood model, this study investigates the interactive effects between visual and verbal framing of promotional tourism short video on travel intention through two scenario-based experiments. Study 1 examined the interaction effect between visual perspective and visual content. The results indicated that the match between first-person (versus third-person) perspective and activity-centric (versus site-centric) content fosters higher travel intention through enhancing imagery fluency. Study 2 further examined the moderating role of narration message appeal and revealed that first-person perspective with activity-centric content leads to higher travel intention when paired with rational (versus emotional) narration messages, with affect intensity playing a significant mediating role. These findings contribute to knowledge on short video marketing and provide valuable insights for tourism marketers.     

Cure-all or curse? A meta-regression on the effect of tourism development on poverty alleviation

The purpose of this study is to synthesize the overall effect size of tourism on poverty alleviation and to unveil underlying factors explaining the heterogeneity of this effect size across estimates. Using a rigorous meta-analysis based on 298 estimates extracted from 33 studies, we calibrate a combined effect size of −0.14 with a 95% confidence interval of [-0.23, −0.05], indicating that tourism moderately reduces poverty. A meta-regression demonstrates that the effect size of the tourism–poverty nexus is susceptible to several factors, such as poverty and tourism measures, focal countries’ development level, and endogeneity treatment. In particular, the results show that use of the Gini coefficient, a popular proxy for the poverty gap, can unexpectedly underestimate the negative effect size. Moreover, funnel plot and Galbraith plot demonstrate that researchers are apt to report a positive tourism–poverty nexus in the literature. Lastly, research and policy implications are provided.     

Sustainable development of industrial heritage tourism – A case study of the Industrial Monuments Route in Poland

The main goal of our research was to identify, characterize and discuss the main types of business models that can be found in touristic heritage sites that have been transformed into such from former industrial facilities or were newly created to pass on the heritage values. The research is a continuation of our study that started in 2017 on on Polish touristic sites, that are associated on a touristic route – Industrial Monuments Route of Silesian Voivodeship. This route is located in southern part of Poland and it is the largest industrial route in the country. Our research revealed, organized and complemented the different types of business model transformation that took place in the analysed sites, among them is the post-production organization model which is the most frequently occurring one. This model applies to touristic ventures or cultural institutions that are former production or extraction facilities. Thanks to the transformation of those sites they suite now to fulfil their new touristic function, even if originally they have been designed for other purposes. The use of such transformed business models has also proven itself as an effective and in many cases the only way to preserve and save cultural heritage from degradation.