基于循环经济的绍兴休闲观光农业发展研究

［目的］休闲观光农业建设是绍兴市产业转型升级的关键一步,探寻休闲观光农业新模式,能够为休闲农业发展提供理论参考。［方法］文章采用变异系数法确定指标权重,多因素综合分析法测算观光农业发展水平,从循环经济角度出发,评价2001—2016年绍兴市休闲观光农业发展可持续性,提出发展中存在的问题并探索循环型的休闲观光农业新模式。［结果］（1）2001—2016年以来,经济发展可持续性得分较高,资源环境可持续得分次之,循环经济可持续发展偏低。（2）现阶段绍兴市休闲观光农业发展主要存在休闲观光农业自然环境不断遭到破坏,休闲观光农业缺乏整体规划,休闲观光农业旅游支撑体系不够健全等问题。（3）未来发展中,循环经济发展下的休闲观光农业可以开发建设时空复合循环型、资源综合利用循环型、能量多级利用循环型、综合开发利用循环型等4种模式。［结论］未来绍兴市应将循环经济的理念融入到休闲观光农业中,因地制宜,科学选择循环型休闲观光农业发展模式; 规划先行,科学利用农业旅游资源; 强化保障,建立休闲观光农业支撑体系,全面推动休闲观光农业健康持续发展。     

Determinants of island tourism development: The example of Dachangshan Island

Islands possess their own patterns of spatial and temporal evolution as tourist destinations. Taking Dachangshan Island as an example, two key stages were identified: a 'landscape-oriented' period from 2002 to 2009, and a 'background' stage from 2009 to 2012. Co-existing with both periods was changing spatial and land-use patterns of expansion and intensification. Using spatial mapping techniques, it was found that tourist resources were found to be the original driving force, tourist transportation and social and economic factors were endogenous determinants of change, and tourist enterprises and source markets subject to government policies the exogenous factors.     

Seasonal concentration of tourism demand: Decomposition analysis and marketing implications

This paper analyzes seasonality in the United Kingdom, specifically the English regions in relation to tourists' place of origin and main travel motivation. The method used is a decomposition of the Gini index, which provides relative marginal effects that facilitate the identification of market segments open to counter-seasonal marketing efforts. This method has been combined with a graphical multivariate technique (biplot), which groups segments according to their seasonality characteristics. Seasonal patterns associated with particular segments differ significantly when studied on a disaggregated basis. Therefore, an adequate level of disaggregation is essential in the design of counter-seasonal strategies. Although this study focuses on British destinations, this methodology could be used as a control and monitoring measure in the regional analysis of any destination, facilitating regular adjustment of regional tourism marketing campaigns to minimize seasonality effects, specifically by targeting the types of tourists less prone to seasonality.     

Reducing tourism's threats to biodiversity: effects of a voluntary sustainability standard and training program on 106 Latin American hotels,lodges and guesthouses

The tourism industry can negatively affect wildlife, plants and natural ecosystems through habitat destruction, pollution, over-exploitation of natural resources and visitor impacts to sensitive ecosystems. One approach to mitigate such threats is the application of voluntary sustainability standards, supported by training of tourism enterprises and verified by external audits. The Rainforest Alliance standard defines 78 criteria (requirements) for sustainable environmental, social and business practices, and has been adopted by over 600 tourism enterprises – including hotels, lodges and tour boats – in 12 countries. We examined the performance of 106 hotels in six Latin American countries against 29 of the sustainable tourism criteria most directly related to biodiversity conservation. Independent audits were used to assess hotel performance at baseline followed by a repeat assessment after training, about two years later. Mean conformance with the 29 biodiversity criteria increased significantly during this interval, from 44% to 58%. Improvements were greatest for businesses in the lowest third of performance at baseline (laggards) and smallest for hotels in the highest third (leaders). The results indicate that a voluntary sustainability standard and training program can serve both to recognize existing good actors and to drive incremental improvement in enterprises that were previously less sustainable.     

The Antecedents and Consequences of Travelers' Need for Uniqueness: An Empirical Study of Restaurant Experiences

Dining out at a restaurant is one of the most important parts of travelers' tourism experience. The purpose of this research was to examine the antecedents and consequences of travelers' need for uniqueness (CNFU) in their restaurant experiences. Based on a literature review, three theoretical antecedents (perceived firm innovativeness (PFI), perceived firm uniqueness, and brand prestige) and three theoretical consequences (utilitarian value, hedonic value, and behavioral intentions) were proposed. During this process, it was theorized that consumers' uniqueness-seeking behaviors can be strengthened and/or weakened by three psychological moderators: attention to social comparison information (ATSCI), face consciousness, and materialism. By integrating the theoretical arguments, a structural model was proposed. The proposed model was tested using data collected from 379 travelers who had dined out at a luxury restaurant in the past three months. According to the data analysis results, PFI, perceived firm uniqueness, and brand prestige were all confirmed to be important factors in enhancing CNFU. Furthermore, it was determined that CNFU bears a positive impact on behavioral intentions, an impact that is mediated by perceived value. Lastly, the moderating roles of ATSCI and materialism were found to be significant. In the latter part of this research, managerial implications derived from the data analysis results are discussed.     

林甸县民宿温泉旅游发展模式研究

本文以日本民宿温泉发展模式引出了林甸县民宿温泉旅游发展思路。根据地方特色,探讨林甸县开展民宿温泉旅游的可行性和制约因素,提出林甸县民宿温泉旅游发展的对策与建议。     

国内旅游品牌研究综述

在中国旅游业迅速发展的背景下,旅游品牌对于旅游业发展具有重要指导意义。对近十年国内旅游品牌研究作了文献综述。国内对于旅游品牌研究主要集中在品牌构建、品牌创新、品牌营销、品牌竞争力提升、评价指标体系构建等方面;研究方法由定性描述走向定量评价;研究区域主要集中于东部、中部,以城市旅游为主,近年来也出现不少乡村旅游的文章。通过对国内旅游品牌的研究述评,以探明旅游品牌研究方向。     

Cuba: The New Frontier of Study Abroad Programs for U.S. Students

The growing reconciliation between the United States and Cuba has created a unique opportunity for U.S. business and hospitality students to observe and experience first-hand an economy in marked transition. Attempting to balance the tenets of socialism with a rapidly growing reliance on capitalism creates a rare learning environment for students. This article presents the plan for a 10-day faculty-led study abroad program to Cuba. The program is divided between the two (arguably) most important destinations in Cuba: the economic and cultural center, Havana, and the tourism powerhouse of Varadero. At each destination, students are engaged in lectures, site visits, research, and cultural experiences.     

乡村旅游区域合作发展模式研究——以环洪泽湖地区为例

目前国内乡村旅游业的发展尽管速度较快,农业观光园、农家乐、采摘节等乡村旅游形式在各地大量涌现,但是与发达国家相比仍处于起步阶段,各旅游目的地之间缺乏统一规划、资源特色不明显、配套服务设施缺乏、经营模式单一等问题突出。区域旅游合作对整合资源、统筹城乡发展、丰富区域旅游类型、满足都市居民对乡村旅游的需求,提升其综合发展水平是一条可行的途径。本文基于对乡村旅游发展现状的研究,提出了包括空间发展、运营模式、产品开发、策划营销及支持系统在内的区域旅游合作发展模式,以期对乡村旅游的发展有所裨益。     

海南儋州旅游发展现状及对策研究

随着海南国际旅游岛建设的深化,海南旅游业得到了迅猛的发展,这为儋州发展旅游提供了良好的契机。本文对儋州旅游发展现状和存在的问题进行分析,结合儋州市自身的旅游资源优势,提出了儋州旅游发展的几大对策,以期为未来儋州市旅游发展提供理论参考。