井冈山市天然林游憩价值核算

本文应用消费者剩余理论,建立游览率与旅行费用等因子的相关关系方程,求出旅游需求曲线;以旅行费用法计算井冈山市的游憩价值。     

Travel burnout: Exploring the return journeys of pilgrim-tourists amidst the COVID-19 pandemic

This study investigates the timely, yet academically unexplored, topic of travel burnout. The study explores the return journeys of pilgrim-tourists from Iran to Pakistan during COVID-19 pandemic and contextualizes travel burnout as a negative emotional state placed in the existing theoretical streams. The conservation of resources theory (Hobfoll, 1989; 2004) provided theoretical support to guide current study's research agenda. On the basis of a qualitative grounded theory research design, 47 in-depth interviews of pilgrim-tourists were conducted. Travel burnout emerged as a multidimensional concept comprising 3 core dimensions, i.e., low tourist self-efficacy, travel exhaustion and emotional maladaptation. Travel burnout anchors emerged as those factors that facilitated preservation of the tourists' resources when travel circumstances became beyond their regulation. The results pave the way for a more theoretically sound conceptualization of travel burnout. For destination marketing organizations, various avenues are identified that need attention to alleviate the tourist concerns that lead to burnout.     

新见李塨的一篇重要佚文

《五公山人王先生行略》为新见李塨的一篇佚文,作于康熙二十七年（1688）,《恕谷后集》未收。佚文为明末清初北学派学者王余佑的传记,篇幅较长,其中不少细节为其他文献所不道,对于了解北学派的师承关系以及明末清初遗民社会生活具有重要学术价值。     

Valuing deer hunting ecosystem services from farm landscapes

Agricultural land provides a wide variety ecosystem services to individuals. These agroecosystem services include wildlife and biodiversity, which in turn support recreational opportunities such as hunting and wildlife viewing. Using the random utility travel cost model, we provide an estimate to illustrate the potential value of the white-tailed deer (Odocoileus virginianus) provisioning and recreational services provided by these ecosystems to deer hunters, as well as the value of providing deer hunters public access to a percentage of agricultural land.     

INTERNET与旅行社革新

INTERNET改变了人们的生活 ,旅行社的传统业务也因此受到强烈的冲击。本文从行业分工、社会需求等方面分析了旅行社存在的必要性 ,提出旅行社必须在传统业务的基础上改变观念 ,利用 INTERNET,在旅游产品设计、旅游服务咨询、导游服务等方面加以改进 ,走集团化道路才能适应时代的要求。     

我国旅行社低价竞争后果及对策

旅行社通过低价竞争获取市场份额的同时,造成了对旅游市场、旅行社及其从业人员严重的负面影响。遏制低价竞争必须借助法律、行政、经济的手段,从源头上根治低价格竞争,实现旅行社价格竞争的理性回归。对策包括:建立以服务质量为核心的监管体系,采取堵疏结合的方式,树立旅行社行业的良好的社会形象,给从业人员以信心,引导广大游客理性消费。     

郊区巨型社区的活动空间——基于北京市的调查

文章针对中国大城市周边涌现的巨型居住社区现象,基于居民日常活动和出行调研数据,利用GIS软件对巨型社区居民出行的时空路径和活动分布进行刻画,总结出郊区巨型社区居民的工作、购物、休闲活动空间特征和整体活动空间模式,探讨这种独特的郊区物质空间对居民行为空间的影响;并通过郊区巨型社区与内城、郊区普通社区的对比分析,探讨其在城市空间结构中的意义,剖析巨型社区自身存在的问题,以期为未来巨型社区发展政策的制定和发展方向的选择提供一定的依据。     

Travel shaming? Re-thinking travel decision making amid a global pandemic

The COVID-19 pandemic has placed the notion of “travel shaming” under the spotlight—tourists are concerned about being criticized for traveling during the pandemic. Yet the broader idea of travel-induced shaming, conceptualized as ethics-based evaluations in this paper, has not drawn much attention as consequence-based assessments in travel-related risk research. This paper presents two studies revealing a) how ethics- and consequence-based risk evaluations influence individuals' travel attitudes/intentions and b) how message framing about responsible travel affects travel shame and individuals' intentions to travel responsibly. Using structural equation modeling, Study 1 suggests that consequence- and ethics-based evaluations play key roles in predicting travelers’ attitudes/intentions to travel. Moreover, social trust and self-efficacy significantly affect both types of risk evaluations. Study 2 adopts an experimental design and shows that, compared with loss-framed and controlled message conditions, gain-framed messaging can reduce travel shame and encourage tourists to travel responsibly. Theoretical and practical implications were discussed.     

The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes

A well-designed logo can assist destination marketers in the development of destination identity and image, and yet the factors that contribute to an effective destination logo are poorly understood. Thus, this study aims to explore how typefaces influence the effectiveness of logos of destinations with differing stereotypes. By conducting four scenario-based experiments with different experimental stimuli, this study has revealed a congruity effect between logo typeface and destination stereotypes. Specifically, linking logos with handwritten typefaces with warm destinations, and machine-written typefaces with competent destinations can elicit more favorable attitudes and stronger travel intentions toward those destinations (Study 1). The results further showed that the congruity effect on tourists’ travel intentions is sequentially mediated by processing fluency and attitude (Studies 2a, 2b) and is attenuated for tourists with high needs for cognition (Study 3). This research also offers practical suggestions for destination marketers around the design of effective logos.     

Traveler preferences from online reviews: Role of travel goals,class and culture

Along with being critical performance indicators as well as a rich source of information for potential customers, the overall rating and recommendation behavior also work as a crucial information source for managers of airlines for customer segmentation, service design, and post-purchase evaluation management. In this study, we explore how customer preferences, behavior and post-purchase evaluations differ for travelers depending on their respective travel goals, travel class, and the culture of their native country. Based on the frameworks of the construal level theory and expectation disconfirmation theory, we provide a psychological explanation of why specific service attributes, categorized in process-outcome and tangible—intangible dimensions, get higher importance than others for a particular set of customers. We analyzed consumer review data of 28,341 reviews for 345 airlines by customers from 132 countries. The results yielded critical theoretical contributions to extant literature on airline evaluations and recommendations, construal levels, airline customer segmentation, etc. Moreover, the results also helped managers of an airline to package design, segment customers, enhance targeted communication, and customer relationship management overall. The limitations and future scope of the study have also been discussed.