Chinese heritage tourists to heritage sites: what are the effects of heritage motivation and perceived authenticity on satisfaction?

Much of the literature on authenticity is Western-centric, while little work addresses the concept in the Asian environment. The literature relating to authenticity from Asian tourists’ point of view is even underdeveloped. This study therefore aims to fill the knowledge gap by investigating Chinese tourists’ perspective of authenticity. It also examines tourists’ perceived authenticity as a multi-dimensional construct in a consumer-based model, the relationship with heritage motivation and tourist satisfaction. Findings indicate that Chinese tourists’ perceptions of authenticity are closely related to objective and constructive authenticity. The study demonstrates that heritage motivation has a significant positive influence on perceived authenticity and that perceived authenticity has a strong ability to predict tourist satisfaction.     

Chinese tourists' views of nature and natural landscape interpretation: a generational perspective

This study investigates Chinese tourists’ views of nature, interest in animal experiences and their preferred natural landscape interpretation content from a generational perspective. Eight hundred and eight self-administered questionnaires were collected at Wulingyuan, a UNESCO World Natural Heritage Site, in China. It suggests that overall Chinese traditional cultural values and beliefs, notably the thinking of tian ren he yi (oneness of nature with humans), still have considerable impacts on Chinese tourists. They were found to have a strong sense of connection with nature and a preference for cultural interpretations of natural landscapes. Meanwhile, Chinese might be reaching a point of convergence in terms of attitude towards nature and animals with their Western counterparts, as reflected by their weak anthropocentric view, and strong ethical and aesthetic appreciation of animals, regardless of generation cohorts. Yet, the study shows significant generational gaps: older generations have a stronger connection with nature, are more concerned about environmental issues and show more support for the Western approach towards nature protection; the younger generations hold weaker anthropocentrism, and are more interested in animals, yet are less likely to learn about nature through tourism interpretation.     

The influence of attitudes towards healthy eating on food consumption when travelling

This study explores tourists' attitude towards healthy eating and its influence on their travel eating behaviour. Based on focus group interviews and literature review, two instruments were developed to measure healthy eating attitude and travel eating behaviour. Factor analysis results revealed two healthy eating attitude factors (‘food content and nutrients’ and ‘balanced diet and eating habit’), and five travel eating behaviour factors (‘novelty’, ‘risk avoidance’, ‘health steadfastness’, ‘familiarity’, and ‘food supplement and medicine’). The relationships among the factors were examined using structural equation modelling. The findings revealed that respondents who had a stronger attitude towards ‘balanced diet and eating habit’ tended to be more motivated by the ‘novelty’ factor; whereas ‘risk avoidance’, ‘health steadfastness’ and ‘familiarity’ were found to be associated with a stronger attitude towards ‘food content and nutrient’. The findings suggest that the healthy eating attitude construct is multidimensional and healthy eating conscious tourists should not be treated as a homogeneous group.     

To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.     

The constraints of Chinese tourists to visit Korea caused by THAAD using Q-methodology

The recent deployment of the THAAD system to South Korea has resulted in complex and controversial issues, particularly in the political, diplomatic, and economic relations between Korea and China [Perlez, J. (2017, May 31). China woos South Korea’s new leader, but the U.S. left behind a spoiler. The New York Times. Retrieved from https://www.nytimes.com/2017/05/31/world/asia/china-south-korea-xi-jinping-moon-jaein-thaad.html?_r=0]. To minimize its negative impact on international tourism, the underlying psychological mechanisms of Chinese tourists associated with this complex political issue should be determined. As an attempt to resolve the current crisis, this study identified the subjective characteristics of Chinese tourists who cancelled visits to Korea using Q-methodology and classified Chinese tourists’ attitude towards the THAAD issue. Based on respondent’s evaluations on Q-sample statements, four types of Chinese tourists were articulated, namely, patriotism, risk awareness, external dependency, and Lotte sanctions. By delving into tourists’ subjectivity, Q-methodology seems powerful to elicit intrapersonal constraints, which are deeply embedded in an individual’s psychological state. The results showed that the THAAD issue greatly influenced Chinese tourists’ personal values, beliefs, and identities.     

Rural tourism quality of services: fundamental contributive factors from tourists’ perceptions

Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) from the environmental perspectives that link with quality of services in rural tourism destinations. A total of 400 questionnaires were distributed to the tourists who visited four study sites from Borneo Heights, Sarawak, and 215 were returned and used for analysis. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and then bootstrapping. Interestingly, the findings revealed that tourists are more concerned about the changing of climate and relaxation environment at the destination. They also agreed that community support plays a significant role in the development of quality of services in the rural tourism. This study further discussed on the implications of the findings, limitations, and directions for future research.     

Understanding Japanese tourists’ shopping preferences using the Decision Tree Analysis method

This study was designed to assess the factors affecting Japanese tourists’ shopping preference and intention to revisit Korea. The analytical method applied in this study was Decision Tree Analysis, which is under-utilized in tourism studies. A total of 300 questionnaires were collected on the basis of on-site survey method and used for data analysis. Among interesting findings, three groups including ‘respondents who were satisfied, accompanied, and spent US$50–300 on shopping’, ‘respondents who were satisfied, accompanied, and had a shopping expenditure of US$300–1000’ and ‘respondents who were satisfied, accompanied, and had a shopping expenditure of US$1000–5000,’ showed a high level of intention to return to Korea for the purpose of shopping. In addition, two groups ‘those who were interested in shopping in Korea, preferred a shopping mall as a shopping destination, and had an educational level of below high school’ and ‘those who were interested in shopping in Korea, preferred a shopping mall as a shopping destination, and had an educational level of a college graduate or above’ showed a higher level interest in merchandise than in shopping venue attractiveness.     

北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析

目前,很少有学者采用旅游者博客这一新兴的方式研究游客对旅游目的地形象的感知。文章选择中西方旅游者博客话语为切入点,从“文化繁荣”、“宜居和生态”、“现代化大都市”、“社会和谐”和“经济发展”5个维度探讨中西方游客对北京旅游目的地形象感知的异同,并讨论了两个不同旅游群体在文化背景、意识形态和消费水平方面的差异。最后,文章对如何提升来京中西方游客的体验评价提出了切实的建议。此研究意在强调旅游者博客在旅游目的地形象研究中的重要意义,同时亦希望能够对话语分析的跨学科发展作出贡献。     

DISTANCE‐SEGMENTED RURAL TOURISTS

This article uses travel distance to segment rural tourists in a tourist destination in the U.S. Midwest. A distance decay pattern was identified, with more than half of the respondents traveling from a location within 200 miles of the destination. The differences in the socio‐demographic, trip‐related characteristics, and destination activities of these tourists were examined across distinct distance segments. Among other findings, the study revealed that tourists from within a 50‐mile radius participated in most of the activities, and those traveling between 200 and 600 miles made up the majority of business travelers. These two segments also had a higher participation rate in the recreational activities than did the other distance segments. The findings of the study show that simple variables such as distance travel remain viable for destinations, particularly those in the rural area, to understand the tourists for segmentation purpose.     

Thailand as a tourist destination: Perceptions of international visitors and Thai residents

In the tourism industry, the perceptions of a tourist destination are critical to its image. Image can be either a mental image of a product created by a marketing department or an associative image of a product that is developed by the consumer. Tourism destinations must be careful about their image so the perception that they have is not different from the way that they are perceived by potential travelers. This study examines the perceptions of international visitors and Thai residents on the image of Thailand as a tourist destination. International visitors and Thai residents were both surveyed to determine their perceptions of the image of Thailand. Some results of the study found that Thai residents and international visitors felt cultural sightseeing, friendly people and food were significantly important when thinking of Thailand as a tourist destination, while international visitors felt that nightlife and entertainment were significantly more important than that of Thai residents.