财政支持文化产业发展的实践与思考——以广西文化产业发展为例

广西财政支持文化产业发展在实践中取得了巨大的进展,逐渐形成富有少数民族区域特色的文化产业发展新格局。但仍存在人才匮乏、公共文化财政投入的结构不尽合理、总体发展水平较低等问题。对此,应继续发挥财政职能、转变观念、加大财政投入、优化财政支出结构、不断完善和健全文化产业发展机制。     

利用社会性软件构建高职高专动漫专业教学辅助体系的研究与实践

社会性软件作为一类公共平台,其开放性、共享性、知识积累性,使其在教学中扮演重要的角色。利用社会性软件构建高职高专动漫专业教学辅助体系是一种有益的尝试,文章就其理论及实践进行了阐述。     

信息时代背景下对动画概念的研究

人类社会进入信息时代,发展百年的动画也不断丰富,然而大众对动画概念的认识还很陈旧。对各种动画现象进行比较分析,对于动画专业的教学效果和提高大众对动画概念的认识都有促进作用。     

从完善动漫产业链来看待中国动漫人才的培养问题

动漫企业的核心竞争力的提高、动漫产业链的完善都离不开大量的高质量、多层次的动漫人才的有力支撑。如何按照动漫产业链条需要,横向培养我国动漫产业急需的各种专业人才,高等院校特别是中高等职业学院应该如何开展动漫专业人才培养教育教学活动是我国动漫专业教育的目的,也是广大教育工作者致力探索的方向。     

浅析基于河南传统文化的影视动画剧本创作

河南具有丰厚的传统文化资源,将河南传统文化与影视动画剧本创作相结合,赋予影视动画作品强烈的民族文化特色,以促进河南动漫产业的发展。     

发展中国国际文化贸易的思考——以动漫产业为例

动漫产业正在迅速成为世界范围内迅猛发展的新兴支柱产业之一,在经济全球化的背景下,动漫国际贸易成为动漫产业经营模式的重要组成部分。日本和韩国近年来在发展动漫产品的文化贸易方面让世界刮目相看,究其原因是由于日、韩两国政府制定和颁布了一系列促进动漫产品贸易的政策法规,两国的动漫产品才得以进入国际市场。旨在通过研究动漫产品贸易政策,以取日韩所长发展中国的动漫产业。     

Proposed framework for the management of resorts Mini Clubs: an ambidextrous approach

ABSTRACT

Drawing on ambidextrous approaches to management, this study has found that Mini Clubs, whilst predominantly adopting an exploitative approach, need to redesign their services to enhance children’s experiences but also to contribute to the resorts’ competitive edge. The study suggests that a two-step strategy needs to be implemented by leisure organisations, namely an increased complexity strategy and an increased divergence strategy, which would make a strategic shift to a more exploratory approach and therefore ambidextrous management and marketing practices. Management initiatives are proposed and discussed in relation to key global trends influencing the leisure and hospitality sector. The paper represents the first endeavour to examine the management of resort Mini Clubs, proposes to fill a gap in the literature aimed to recognise the increasing role of children activities in the leisure and hospitality sector, and contributes to the study of ambidextrous management in leisure research.     

Is there a need for speed? Fast animation as context increases product trial intent and self-focus

Context may be of increasing importance as consumer paths become more predictable by advertisers. Using a framework of excitation transfer, three experiments were conducted (study 1a, 1b, and study 2) where arousal was created by animation speed of product messages and showed effects for a print advertisement (studies 1a and 1b) and an online advertising circular (study 2). People who were in an aroused state were more likely to try the product in the subsequently seen print ad, choose products in the circular that cost more money and perceived the circular ad to be for ‘someone like me’. Implications for advertisers and media planners are discussed.     

美日韩动漫产业品牌营运经验启示

动漫产业发展上升到国家战略层面,引发学术界新一轮的热论,动漫产业品牌塑造成为焦点。基于现实,借鉴美日韩三国动漫产业品牌营运经验,从我国现实消费、新媒体发展、政府政策、产业网络等视角来铸造动漫品牌形象与内容,有利于我国动漫产业突围,造就国际竞争力,立于世界动漫产业强国的行列。     

多媒体课件中Flash动画的播放进度控制条的制作

在多媒体课件制作工具中,用Flash制作课件的优势逐渐显现出来,使用Flash动画中的播放进度控制条可以自由控制视频或动画的播放进度,这样既方便教学,又节省了时间。本文主要介绍了Flash动画进度控制条的制作方法和步骤。