Island residents' identities and their support for tourism: an integration of two theories

Most studies that examine tourism impacts and community attitudes have been carried out from the perspective of industrialized economies, making the findings less valid for small islands. This paper discusses some pertinent issues in relation to tourism development and community attitudes in small islands, and it develops and presents a conceptual framework based on social exchange theory and identity theory. The different facets of identity relevant to small-island communities that are likely to influence attitudes and support for tourism are incorporated in the framework and discussed. These include occupational identity, environmental identity and gender identity. Based on these, five propositions are developed. The study concludes that inclusion of identity variables in behavioral models could increase their predictive power in explaining attitudes to tourism and consequent support for the industry.     

What do Russians think about transition?1

We use data from the 2006 round of the Russian Longitudinal Monitoring Survey to describe perceptions of the Russian population about the transition process and the role of the state compared with that of free markets. We find that about one‐half of the Russian population is disappointed with transition and a large majority is in favour of high state regulation and state provision of goods and services. High demand for government regulation and increased state intervention coexists with a low level of trust in government institutions and recognition of high and rising levels of corruption. The findings are consistent with the theory developed by Aghion et al. (2009) . In an environment with poor social capital, private business imposes negative externalities on the society and society chooses to demand more state regulation and tolerate corruption to reduce these externalities. We also find that individual perceptions of social capital and corruption co‐vary with the demand for regulation, as predicted by the theory.     

Visitor perceptions of crime-safety and attitudes towards risk: The case of Table Mountain National Park,Cape Town

This paper investigates tourist perceptions of crime-safety and attitudes towards risk whilst visiting Table Mountain National Park (TMNP) in Cape Town in June and July 2008. The study examined survey data of 303 domestic and international tourists during their visit to TMNP. A linear regression analysis revealed that although visitors had concerns about their personal safety they are still likely to return to TMNP and recommend it to other people. In addition, visitor attitudes towards risk did not influence perceptions of crime-safety and its effect on their intentions to revisit or recommend TMNP. The results also show that respondent's individual characteristics such as age, nationality, and purpose of visit influenced their perceptions of crime-safety. Perceptions that TMNP is unsafe tended to increase with respondent's age. Respondents on holiday were more likely to perceive TMNP as safer than those on business or visiting friends and relatives. The study's findings add to the literature by offering more insight on tourist perceptions of crime-safety and attitudes towards risk and their impact on tourist behaviour. Various tourist-crime prevention measures to enhance visitor safety at national parks are also recommended to the tourism industry and law enforcement agencies.     

Managing Advertising Productivity

No abstract available for this article.     

Sports Marketing

Although text messaging as a communication tool in society is rampant, research on its effects within print advertisements is lacking. To help fill this void, we employ three between-subject experiments (i.e., Study 1: text message vs. no text message; Studies 2 and 3: text message vs. traditional language). We posit that using text message copy in print ads is a unique (as grounded in distinctiveness theory) and fitting (as grounded in communication trust theory) approach to commune with targeted viewers and, therefore, should lead to favorable advertising outcomes. The experimental results confirm this notion. For example, responses concerning ad novelty, attention toward the ad, attitude toward the ad, purchase intention, and perceived brand trust are more favorable toward the text message condition ads. Implications and directions for future text message-related research are discussed.     

The Socialist Legacy and Worker Perceptions of Transformation

ABSTRACT

This paper presents a study of worker attitudes from four post-socialist Polish enterprises towards aspects of enterprise transformation, namely organisational processes, working relationships and styles of management. We employ the concept of path dependence to identify structural, relational and attitudinal features of the socialist legacy at enterprise level. We argue that such an approach is valuable in identifying conceptual and practical problems of enterprise transformation in contrast to the determinism of neo-classical economic orthodoxy.     

Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

ABSTRACT

In this study, a theoretical framework is developed to explain the differential effects of country-of-manufacture (COM) and brand image on the cognitive, affective, and behavioral components of Koreans' consumer decision making. Although effects are product specific, findings, overall, indicate that brand image has a stronger effect than COM on Koreans' perceptions of hybrid global products. Moving the production of an electronic product (TV) to a developing country, however, negatively affected Koreans' evaluation of product performance, prestige (brand and technical), and purchase attitudes. The findings have interesting marketing implications for hybrid global brands and contribute to building a theory of COM.     

Understanding resident subjectivities toward tourism using Q method: Orchid Island,Taiwan

The pursuit of sustainable destination tourism should begin with an understanding of resident subjectivities. Residents are concerned with good governance and cultural integrity, and they are aware of their role as stakeholders in tourism in their communities. In this study, residents of Orchid Island, Taiwan, were interviewed using Q method in order to evaluate their subjectivities toward tourism. Forty-two statements regarding a theoretically and historically defined discourse of tourism were sorted by 34 respondents. This forced-choice method revealed four types of subjectivities, which are distinguished as Culture Broker, Cultural Conservative, Cultural Purist and Pragmatic Governance. The results show how the respondents perceived tourism in their destination. They agreed upon certain core issues regarding destination tourism, while contesting other issues. Respondents held strong views concerning how government policy affects their community and how tourism and culture shape each other. It is concluded that many issues in tourism research are highly relevant to residents of small tourism destination communities. This implies that tourism research should focus on understanding and coordinating resident subjectivities so as to inform government planning and decision-making, especially in indigenous communities or small islands.     

Correlates of Drug Testing Attitudes in a Sample of Blue Collar Workers

Using responses from 1429 workers employed in the wood products industry, we examine the relationship between drug testing (DT) attitudes and several demographic, organizational, job attitude, and job outcome variables. After controlling for age and marital status, analyses revealed moderate correlations between DT attitudes and alcohol and drug variables, DT program characteristics, organizational, and work attitude variables. DT attitudes were weakly but significantly related to absences, late work arrivals, accidents, and injuries. Implications of the findings and future research suggestions are discussed.     

Talent or Not? Employee Reactions to Talent Identification

In this article, we examine the effect of talent identification on employee attitudes. Building on social exchange theory, we analyze the association between employees' perceptions about whether or not they have been formally identified as “talent” and the following attitudinal outcomes: commitment to increasing performance demands, building skills, and supporting strategic priorities; identification with the unit and the multinational enterprise; and turnover intentions. Our analyses of 769 managers and professionals in nine Nordic multinational corporations reveal a number of differences between employees who perceive that they have been identified as “talent” and those who either perceive that they have not been identified or do not know whether they have been identified. We found only limited differences between the two latter categories.