基于感官效应的地铁车站“舒适”品牌研究

"舒适"是人文地铁核心价值的重要因素之一,地铁车站人文品牌的"舒适度"内涵建设必须能够持续获得目标乘客的好感,致力于不断提升乘客满意度。一个品牌必须要转化为一种感官体验,而不仅仅是眼见的。视觉塑造地铁人文品牌第一印象,声音调动乘客的情绪情感,嗅觉和触觉维系人文地铁品牌的独特性。     

Heterogeneous beliefs with herding behaviors and asset pricing in two goods world

We construct a incomplete information equilibrium model with heterogeneous beliefs and herding behaviors to identify their joint effects on the dynamics of asset prices. Herding behaviors make investors revise some of their estimations about expected growth rates of goods streams toward to the other one’s by a manner of weighted average of their own forecast and the other’s. As we expected, herding behaviors generate influences on the Radon Nikodym derivative, that is so-called “sentiment” as in Dumas et al. (2009), and in turn not only impact the dynamics of asset prices but also generate influences on investors’ survivals. We also show that introducing heterogeneous beliefs with herding behaviors permits to explain both the Backus–Smith puzzle and the mixed results about the influences of herding behaviors on asset prices. Moreover, we uncover that herding behaviors have positive influences on stocks’ risk premiums.     

Sustaining brand loyalty: The moderating role of green consumption values

Environmental issues are massively emerging in the current agendas of governments, businesses and consumers all over the globe. Consumers increasingly adopt a more energetic role in the environmental discussion and employ product consumption to manifest their contribution to the debate. Equally, a growing number of businesses try to affect positive social change, whereas others strategically approach green opportunities; at the same time, they persistently intensify their branding offerings to sustain loyalty. This article brings into discussion green consumption values as the authors aim to shed light into the way the latter moderate the effect of brand related factors, namely, brand experiences and brand personality, on brand loyalty. Based on data received from 413 participants and using the wearable technologies industry as the focal context, the study underscores the significance of green consumption values. Findings are discussed, and implications for managers are provided.     

品牌层次化构建对消费者购买行为的影响分析

市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。     

论质量道德建设

质量道德是调节人们质量行为的准则,可以起到抵制、反对、揭露、纠正损害质量的作用。本文分析了质量道德与一般道德的关系,并从心理学角度分析了质量道德的形成机制。     

华商文化传播与中国品牌国际化发展研究

华商文化应是一种弘扬传统华商文化之精髓、吸纳全世界文化之优点、创新、融合、发展中的文化集合体。华商文化应当是中国品牌的灵魂,而中国品牌应当是华商文化的主要载体。在华商文化国际化与中国品牌国际化的进程中,华商文化是神,中国品牌是形,按自然界的规律,只有神形合一,神形相谐,二者才能实现较好的发展,也才能实现最终的中国品牌国际化的目标。     

Use and misuse of information in supply chain forecasting of promotion effects

Demand forecasting is critical to sales and operations planning (S&OP), but the effects of sales promotions can be difficult to forecast. Typically, a baseline statistical forecast is judgmentally adjusted on receipt of information from different departments. However, much of this information either has no predictive value or its value is unknown. Research into base rate discounting has suggested that such information may distract forecasters from the average uplift and reduce accuracy. This has been investigated in situations in which forecasters were able to adjust the statistical forecasts for promotions via a forecasting support system (FSS). In two ecologically valid experiments, forecasters were provided with the mean level of promotion uplift, a baseline statistical forecast, and quantitative and qualitative information. However, the forecasters were distracted from the base rate and misinterpreted the information available to them. These findings have important implications for the design of organizational S&OP processes, and for the implementation of FSSs.     

机构投资者与个人投资者非理性行为差异研究

机构投资者与个人投资者是证券市场的重要组成部分,其非理性程度直接影响着市场的健康稳定。本文基于有情境元素的问卷调查,构建包含投资者类别为自变量,年龄和性别为控制变量,16种常见非理性行为为因变量的分析框架,实证检验机构投资者与个人投资者非理性行为差异。结果表明,中国机构投资者与个人投资者都存在严重的非理性行为;相比机构投资者,个人投资者非理性程度更为严重;机构投资者与个人投资者在偏好逆转、证实性偏差、沉没成本、模糊厌恶、处置效应和损失厌恶方面存在显著差异。本研究为投资者防范非理性行为提供建议,为市场稳定发展提供参考。     

Sustainable consumption in China: New trends and research interests

China is currently the largest CO₂ emitter in the world and demonstrates one of the highest levels of energy consumption. The sustainable consumption behavior has increased in China, especially in urban cities. Some clear evidence of this includes food purchasing behavior. Recent studies have also suggested that considering full product information transparency, consumers are willing to pay premium prices for products. With this in mind, sustainable consumption must still be facilitated by related policies, regulations, and tools. This study focuses on sustainable consumption behavior in China and collects and analyzes the literature from the last decade (2007–2017) on the topic. In so doing, it highlights new trends and research topics against the background of circular economy development. The method of systematic review is applied. The review is categorized into several main groups: national policies and regulations, the green awareness of consumers, the definition of related concepts, the barriers between sustainable consumption and the circular economy, and the indicators for circular economy assessment in China. Future research directions are discussed. Furthermore, future challenges are addressed from three perspectives: sustainable consumption facilitating the circular economy, “cradle‐to‐cradle” practices, and the link between the European Union and China. This is a fundamental study in the research domain of sustainable consumption behavior. It provides added value that benefits both academic researchers and decision makers. It also sheds light on the further study of sustainable consumption behavior in China from a macroeconomic perspective.     

When age does not harm innovative behavior and perceptions of competence: Testing interdepartmental collaboration as a social buffer

Can older managers overcome stereotypes relating age to low competence? We integrate the literature on age and cognitive ability with research on innovation to explore whether—and if so, when—employees' age harms performance and promotability appraisals made by their supervisors. Multisource, time‐lag data from 305 project managers indicate that the negative stereotypes can be explained through decreased innovative behavior. However, older employees are not always seen as poorer performers with less potential to be promoted due to their reduced innovative behavior. Rather, interdepartmental collaboration moderates these effects. Specifically, older employees with low interdepartmental collaboration are less innovative and receive worse performance and promotability appraisals than younger employees, but the “age handicap” vanishes when older employees collaborate with members of other departments. Organizations should foster formal or informal collaboration among units to prevent negative consequences of an aging workforce.