企业营销预算中资源优化模型与作业预算法

营销预算是企业预算管理中的一个重要组成部分,建立与完善现代企业制度,就必须建立科学化的预算管理体系。预算体系科学化的问题包含了许多内容,如预算观念的创新、预算目标的建立和预算方法的科学化等。本文运用二层规划模型强调对有限资源的有效运用,其求出的结果为最大的企业效益和营销活动效益,对应的费用预算即为最优化的预算决策方案。作业预算法的重点则在于通过作业链和价值链的分析来分配获取相应价值的合理付出;以企业战略和客户需求为起点,通过价值链分析来改进企业的业务流程,并根据顾客链预测作业量,进而更合理地预测成本并实施有效控制。     

我国经济型饭店经营模式初探

我国经济型饭店的发展,在飞速发展的国内旅游业大环境下,已经开始如火如荼。然而广阔的涵 盖,造成其中的品质参差不齐。在进一步借鉴国际经验的同时,我国经济型饭店必须结合实际,寻求适合 自身发展的经营模式,迅速占领市场,获得生存发展。     

合理财政投入于养老基金的优化模型探讨

对养老基金的政府财政投入会影响短期和长期的社会福利。首先是确定合理财政投入的两个准则,在描述基金收支核心机制后刻画了财政投入对经济发展的负面影响,在此基础上建立了合理财政投入的目标约束模型,在理论上做出探索。     

基于经济增加值的企业全面预算管理研究

基于经济增加值的企业全面预算管理是以价值创造为战略导向,以经济增加值为核心业绩指标的一种高效预算管理方法。本文将考虑资金机会成本的经济增加值作为核心业绩指标贯穿于全面预算管理的全过程,提出了基于经济增加值的企业全面预算管理方法。在介绍经济增加值由来和内涵的基础上,提出了全面预算管理基本框架,对全面预算管理体系的构建进行了阐述。按照全面预算管理框架结构,将经济增加值这一核心业绩指标导入全面预算管理的全过程,依次就EVA预算编制方法、EVA预算执行、预算差异分析和预算考评激励四个预算管理环节的具体构建程序和方法进行了探讨,并以一般企业的一般情况为蓝本,为企业基于经济增加值的全面预算管理体系的建立提供了方向和建议。     

加大我国农业财政投入规模的对策建议

改革开放以来,我国的农业投入不足,财政对农业的实际支持程度不高,这也是制约我国农业现代化进程的重要制约因素。农业是国民经济和社会发展的基础,当前我国农业正迈向现代化发展的重要阶段,农业发展急需加大财政投入规模。本文运用统计一般描述法,分析了我国农业财政投入绝对与相对规模,得出农业财政投入绝对规模在不断加大,但是从相对规模看,财政支农支出占财政总支出的比重来看却呈现持续下降的趋势;财政支农支出占农业GDP的比重变化具有十分明显的波动性和阶段性。根据这一结论,提出增加财政收入,加大农业投入力度,把握重点投入,提高农业财政资金使用效率,促进农业投资的法制化与规范化等政策建议。     

Covid-19, Economic Growth and South African Fiscal Policy

Following years of fast-rising debt levels, we show that the Covid-19 crisis worsened an already deteriorating fiscal position in South Africa. To restore fiscal sustainability in the aftermath of the crisis some commentators argue that higher government expenditure will grow GDP sufficiently to stabilise the debt/GDP ratio. We reject this, showing that although a real increase in expenditure stimulates economic growth (a short-run, once-off effect), the public expenditure/GDP ratio exceeds the level at which an increase in the ratio positively impacts growth. We then explore the past efforts of government to maintain or restore fiscal sustainability by estimating a fiscal reaction function using a Markov-switching model. Following the impact of the Covid-19 crisis on the budget, we subsequently establish the deficit, expenditure and revenue adjustments that the government will have to make to restore fiscal sustainability. Finally, we consider the merits of introducing a debt ceiling.     

省级地勘基金项目预算编制与审查方法探讨——以四川省为例

从预算管理的起点着手,提高项目预算编制与审查质量,为财政资金使用的合理性、有效性和安全性提供一套系统、完整、规范的模式方法最为关键。以四川省为例从地勘基金项目预算的编制与审查原则、内容、依据和方法等方面,就如何建立系统化、规范化、统一化的项目预算编制与审查的模式及方法进行了探讨。     

Supplanting the Planters

Summary

After briefly examining the plantation-as-hotel model, this contribution focuses the remainder of its attention on the conversion of plantation slavery into entertainment on the Caribbean island of Barbados. First, and by way of contextualization, it is shown that an extensive and well-documented history of plantation life exists, one that is drawn from early accounts of travelers, missionaries and others, as well as later expert commentaries offered by indigenous and extra-regional scholars. Second, it is argued that the tourism industry has largely ignored or been highly selective in borrowing from this rich source of material in its attempt to supply the sort of a-historical diversion which it believes its clientele enjoys. Examples provided include the Open House Programme of the Barbados National Trust, the annual Crop Over Festival and Plantation Spectacular dinner shows. Finally, a few suggestions are advanced in order to try and understand the success of this type of tourism. They include references to postmodernity, nostalgia, dark tourism and varieties of promotion.     

关于财政审计一体化条件下部门预算执行审计方法的探讨

目前,财政审计一体化为中央部门预算执行审计带来明显变化。对派出审计局而言,这也是深化部门预算执行的一个良好契机。如何适应这些变化,对于深入落实科学发展观,树立财政审计理念,更新知识,拓宽审计思路,意义重大。今后,应进一步坚持派出审计局"严格查处、立足整改、规范提高"的工作方针,不断研究探讨部门预算执行审计的方法。     

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention to revisit, intention to offer positive recommendations to others and willingness to pay a premium). The findings confirm that cognitive image components (namely value and quality attributes) can exert a positive influence on a green hotel's affective and overall images. The affective image is also found to positively affect a green hotel's overall image. A green hotel's overall image, in turn, can contribute to more favourable behavioural intentions. Quality attributes were found to be more powerful than value attributes. The importance of the concept of selfish altruism and obtaining a feeling of wellbeing from a purchase were shown to be very strong. A range of theoretical and practical implications are discussed.