Influence of salesperson characteristics and customer emotion on retail dyadic relationships

Retail salespeople often serve as a critical nexus between retailers and their customers. Salespeople can provide information and service that assist customers during the purchase process. Through buye–seller interaction, salespeople conceivably will influence how customers feel when shopping; in essence, salespersons are likely to have an impact on customers' emotions. Prior research has found that customer emotions have beneficial effects for both the store and the salesperson. Although previous work has considered the effect store environment has on customer emotions, no extant research has examined how customer emotions emerge after interacting with salespeople or what the outcomes of those emotions are. Consequently, this paper examines potential precursors of customers' emotions that arise during interaction with retail sales personnel, as well as consequences of those emotions. A conceptual framework is developed, propositions are posited, and retail management and research implications are presented.     

核心竞争力概念模型构建研究

如何获得竞争优势是战略管理的研究主题。RBV作为分析竞争优势的视角之一,受到学者的广泛关注。本文以RBV理论和博弈论为基础分析时间和知识对竞争优势形成的作用机理,尝试建立核心竞争力的概念模型。     

关于财务管理概念框架的几个问题探讨

财务管理概念框架是财务理论的最高层次,是对财务理论的总结、抽象、凝练和升华;研究财务管理概念框架应该以财务本质为起点。在制订该概念框架要素时,应尊重、遵循已有的研究成果,根据财务固有的属性和特点,寻找反映财务管理内在规律性的本质要素。财务管理概念框架可分为三个层次:第一层次是财务的本质;第二层次是财务的职能和特征、假设和原则;第三层次是财务要素。业界公认的管理内容和管理方法应纳入该要素体系之中。建议由相关权威机构组织财务管理概念框架的制订工作,同时展开对财务理论的研究。     

数据库结构设计优化方法初探

文章首先阐述数据库设计在系统开发中的地位与作用,然后根据数据库设计流程分析数据库设计优化的重要步骤,最后结合数据库系统原理与实际数据库系统开发经验阐述数据库设计优化的关键步骤和方法。     

A Brief Introduction about Definitions of Rhetoric

This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric"?     

Developing a contemporary conceptualization for consumer sciences in higher education in the UK

Consumer sciences and consumer studies as a recent interdisciplinary degree area in higher education in the UK has had limited published research either on the subject heritage or its disciplinary identity. Since the major subject review was undertaken by the Council for National Academic Awards 17 years ago, the research investigation aimed to study how consumer studies and home economics had moved to consumer sciences and consumer studies. The research has therefore involved a survey over a 15‐year period of development and changes of institutions and degrees and a content analysis of programme outlines and national benchmarking to reveal changing trends in how the subject has been conceptualized. The comparison used data from 1992, 1999, 2003 and 2007 to map degree programme and institutional changes. External and internal political and economic factors influenced subject growth, decline and development. It was found that the number of degree programme titles had remained relatively stable, with still a balance between BA and BSc degrees but that this disguised many changes in institutions and degree titles. The content analysis of trends was undertaken, comparing 1992, 1999, 2003 and 2007. Subject benchmarking statements introduced in 2002, currently being revised in 2009, were compared with programme content themes in 2003 and 2007. The content analysis showed that the overall approach or principles, areas of study, context, perspectives and processes for degree programmes at the undergraduate level had developed noticeably over the last 15 years and had been clarified by benchmarking guidelines. Themes of behavioural change, consumer ethics, consumer services, skills and education, sustainability and well‐being had developed with applied contexts depending on programme orientation. A model has been proposed to illustrate the current conceptualization of the subject in the UK at degree level, and Chenoweth's definition of consumer sciences and consumer studies has been redefined for the UK. It is recommended that there should be more theoretical reflection on the interpretation and development of the subject.     

Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions

The article aims at making a conceptual contribution to services marketing literature by proposing an eighth “P” called “proof.” Proof is a simple operational measure or an intuitive indicator that helps the customer quickly assess the efficacy of a service. The article discusses services marketing literature and develops propositions that underscore the importance of proof as the eighth P. When proof is provided about a service to the customer, it affects all service outcomes (i.e., service evaluation, purchase intent, customer satisfaction, and repurchase intent). Though conceptual, the article provides practical implications as well.     

论概念营销在房地产市场中的运用

剖析概念营销的内涵和它的特征 ,结合著名的潘石屹的“SOHO”之例 ,说明在房地产市场中如何进行概念营销的设计。     

关于顾客满意理论的研究方法

研究方法作为人们研究活动中观念地把握客体的工具,是主体与研究对象之间相互作用的中介和桥梁,它对于研究本身的意义非同一般。顾客满意理论研究方法有四个方面内容:构念的定义方式,建模方法,模型估计方法和测量的效度。