国库集中支付操作风险产生机理的博弈分析

国库集中支付操作风险是指国库资金支付过程中出现违规操作行为的可能性。国库集中支付制度框架下财政资金支付活动是财政部门、预算单位、代理银行和人民银行共同参与的博弈过程。本文运用博弈理论首先分析国库集中支付操作风险产生的内在机理，然后剖析国库集中支付操作风险产生的外在博弈条件，最后从优化博弈条件出发，提出建立健全监督激励机制以防范国库集中支付操作风险的建议。     

企业人才激励与薪酬管理

知识经济时代,人已成为决定企业竞争能力的关键性资源,抢占人才和科技的制高点,就能把握经济发展的主动权。而薪酬管理在现代市场经济中则是各国企业人力资源管理的重要环节,对企业的竞争能力有巨大影响。文章通过对激励和薪酬理论的分析,提出了当前企业薪酬管理中存在的问题和解决措施。     

试论企业的终端营销攻略

本文分析了销售终端在企业经营战略中的重大意义，并主要以海尔为例对当今市场经济条件下企业销售终端的建立，提出了若干思路和建议。     

外在压力与内在激励：老龄化背景下地方政府的财政选择

在人口老龄化背景下,地方政府的财政支出选择存在外在压力和内在激励。在理论分析人口老龄化影响地方财政支出偏好的作用机制基础上,采用中国省级财政数据检验老龄化背景下地方财政选择偏好。研究结果表明：地方政府财政支出是提高社会福利支出的外在压力和增强地方财政可持续性的内在激励的多路径效应结果,这种影响效应具有财政自给率和老龄化程度的非对称性。为了实现地方财政可持续性和有效应对老龄化社会的公众诉求压力,有必要尽快完善地方政府考核体系,完善地方公共支出的需求表达机制,改善当前财政支出责任地方化的状态。     

消费者与组织购买行为的比较研究

消费者购买行为是消费者为满足个人或家庭生活需要而发生的购买商品的决策或行动，组织购买行为是组织与组织之间的营销活动。组织购买与消费者购买有着较大的差异，因规模远比后者大而对市场经济的作用巨大，在市场营销理论中也占看重要的地位。对消费者与组织购买行为进行比较研究，对组织购买决策模型加以对比分析，有助于更好地理解组织购买活动与购买决策过程。     

人力资本产权化的经济效应分析

人力资本理论与产权理论相结合，形成了一个新的研究领域，即人力资本产权理论。人力资本产权化，即实现人力资本产权的过程，就是在承认资本非同质性、强调人力资本在生产实践中重要地位的前提下，赋予劳动者与其人力资本相对应的产权权能、权益和权责的过程。实现人力资本产权化，赋予劳动者与其人力资本对等的产权，提高了劳动者的工作积极性，这对完善经济体制，提高经济运行质量，具有重要意义。     

在教学中实施“愉快教学”之尝试

在教学中实施“愉快教学”,其目的是能够有效地控制学生的情绪和心境,使学生克服外部困难和内心障碍,端正学习态度,变被动为主动,提高学习兴趣和积极性,最终取得良好的学习效果。文章就如何内外结合激发学生学习动力,如何创设情境提高学生学习兴趣,如何寓教于趣让学生产生愉快情绪,并诱发学生对教学中所体现的美的向往等方面列举了事例并进行了论证。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

职业学校学生学习心理之浅谈

职业学校学生的学习心理在学习动机、学习兴趣、学习能力等方面有其特殊性。职业教育应合理构筑教 学计划、强化专业技能培训,提倡“以学为中心”培养学生学习兴趣,帮助、辅导学习有困难的学生。