Social Interaction and Beer Consumption

The aim of this article is to describe young consumers’ attitudes and conduct regarding beer consumption, analyzing the consumer as an individual (addressing internal factors) and in a collective (external factors). The research was designed in Brazil involving 52 participants, divided into 16 focus groups, and the respective data was transcribed and analyzed. The findings show three distinct types of consumers were identified. The authors termed these the Inductor, the Induced, and the Sophisticated. The article details how each type of consumer can be distinguished through different attitudes and factors. The results suggest that, rather than thinking of beer consumption as an individual item, beer consumption should be thought of as different types, involving different behavior, attitudes, and social interaction. The article demonstrates originality and value to put forward the notion that beer consumption should not be defined as an individual item. The framework offered in this article will assist future researchers to consider consumption of different types and brands of beer, based on social interaction.     

消费者视角下江苏医药企业履行社会责任满意度研究

从消费者视角出发,通过对江苏12家公立医院的300名消费者的实地调研,对江苏医药企业消费者社会责任履行的满意度的调研结果进行因子分析,并根据分析结论提出针对性的建议,以促进江苏医药企业更好的履行社会责任。     

基于企业并购理论对我国商业银行并购动因的分析

近二十年来,西方主要国家逐步放松对金融业务范围和地区范围的管制,金融业借此机会在全球范围内掀起了一波合并浪潮。各国金融机构纷纷通过并购重组获得了飞跃式的发展。我国的金融业经过多年发展正逐步走向成熟,而我国商业银行在经历了一系列以市场为导向的改革之后,也希望通过并购来取得快速的发展、增强自身的国际竞争力。本文以企业并购相关理论为基础、以我国资本市场有史以来最大的并购交易——中国平安收购深圳发展银行为例,对商业银行并购动因进行分析,指出阻碍我国商业银行并购的因素,并提出了解决措施。     

我国消费金融业务的发展困境及对策刍议

根据2009年银监会文件成立的四家消费金融公司，是我国在拓展内需促进经济发展模式转型过程中作出的有益尝试，在前期发展过程中体现出自身的价值。文章针对消费金融公司前期发展过程中出现的业务发展较慢等问题，进行了简要的分析评述，并结合2014年开始施行的《消费金融公司试点管理办法》，针对发展困境提出了对策与建议。     

药品平行进口的影响及政策取向分析

专利药品平行进口对药品专利权人及消费者利益产生不同的影响。根据药品平行进口产生的原因及我国的国情,我国应坚持区别对待的适度平行进口政策。     

Happiness of economists

We study the importance of economists’ professional situation towards their life satisfaction based on a unique survey of mostly academic economists. On average, economists report to be highly happy with life. Satisfaction is positively related to spending more time on doing research. The lack of a tenured position decreases satisfaction. However, the extent to which the uncertainty created by the tenure system affects satisfaction varies with the contract terms. The effect is stronger if the contract expires in the near future or cannot be extended. Publication success has no effect if it is controlled for academic rank and the contract duration. The finding suggests that publications are rather a means to an end, for example, to acquire a tenured position. While the perceived level of external pressure also has no impact, the perceived change of pressure in recent years is positively related to economists’ life satisfaction. An explanation is that economists have accepted a high level of pressure when entering academia but are not willing to cope with the recent increase.     

浅谈电子商务中的消费心理

在电子商务活动中人们是通过网上丰富的商品信息、完善的物流配送和方便安全的资金结算系统进行交易。面对崭新的交易方式,消费者的心理势必发生相应的变化。本文从对电子商务活动中消费者心理特征,变化和影响因素等方面进行分析,探讨网络消费者的心理。     

Convenience,Price, Product

Abstract

This study examines the factors motivating consumers' purchases of specialty food and beverage products via the Internet. While convenience is often cited as a motivating factor, price and product selection have also been identified. This study considered convenience in terms of time, space, and effort. It also identifies several specific sub-categories for price and products. Among respondents who had made a recent online purchase, convenience-related issues were most frequently cited as being relevant to the purchase decision. Product-related factors were important for nearly one-third of the respondents. Price was of relatively little importance.     

USDA Certification of Food as Organic: An Investigation of Consumer Beliefs about the Health Benefits of Organic Food

Back in 2002, the United States Department of Agriculture (USDA) implemented the final national standards and began certifying foods as having met the criterion in the production, handling, and processing of organically grown agricultural products. Consumers began seeing the USDA seal displayed as well as, the word “certified” and various levels of organic content on the front display panel of the product. The USDA stresses that the organic standard and label requirements do not imply organic foods are healthier. This research analyzes possible implications of consumers incorrectly inferring that food products with the USDA-organic certification label are healthier than food products without that certification.