Consumption of Movie Experience: Cognitive and Affective Approaches

This study examines the structural relationships among film quality, value, and satisfaction on the perspective of moviegoers. The experience economy concept is employed as the theoretical framework, where moviegoers’ cognitive and affective evaluations are projected in fulfilling their perceived value. Moviegoers’ perceived movie attributes and experiences are assessed to evaluate the moviegoers’ satisfactions through functional and emotional values. In particular, this article investigates how four dimensions of experience mediate the effect of movie attributes on perceived value and satisfaction. A total of 565 samples were analyzed with structural equation modeling to investigate the relationship of ‘quality—value—satisfaction.’ The findings show that two movie attributes (core and peripheral) affect three dimensions of experience (entertainment, educational, and escapist), which in turn influence functional and emotional values, and moviegoers’ satisfaction. The results also confirm that emotional value is a more powerful predictor of moviegoers’ satisfaction than functional value.     

ERP沙盘模拟实验教学体会

ERP沙盘模拟实验采取的是一种体验式的互动方式,让参加的同学从中体验ERP的管理理念。为了达到更好的教学效果,要强调学生构建战略意识,强化预算能力;应加强学生的实务操作能力,不能只浮于理论知识的灌输;在教学中应留给学生足够的时间去掌握操作规则。     

体验经济背景下的攀枝花漂流体育旅游发展研究

体验经济是以提供体验作为主要产品形式的新经济形态。四川省攀枝花市凭借自身的旅游资源优势，成功打造出“万里长江第一漂”的漂流体育旅游品牌。虽然目前还存在着客源区域过于集中、市场化程度低、旅游产品设计和宣传不到位、服务设施还不够完善等问题，但通过策划独特的体验主题、进行市场细分、实施体验营销战略、提供全程的服务体验等措施可以促进其进一步发展。     

国际快递企业发展给我们的启示

详细调查并分析了众多国际知名快递企业及其在中国的发展状况,通过对其发展战略的研究与剖析,结合国内快递行业发展的实际情况,总结了在国际快递业巨头的生存、发展及其壮大过程中可以借鉴的宝贵经验。     

Parent country nationals or local nationals for executive positions in foreign affiliates: An empirical study of Japanese affiliates in Korea

This study examines how the host country experience of Japanese multinational corporations (MNCs) affects their staffing policies for executive manager positions at foreign affiliates. Hypotheses on executive staffing policies for foreign affiliates are tested using survey data collected from 103 Japanese affiliates in Korea. Findings show that the level of global integration and the degree of centralization of decision-making positively affect an assignment of parent country nationals as executive managers of foreign affiliates. We further find that foreign affiliates’ experience in a host country moderates the effects of both global integration and centralization on staffing decisions for the affiliates.

Ecotourists' Perception of Ecotourism Experience in Lower Kinabatangan,Sabah, Malaysia

This paper presents the empirical findings of an exploratory qualitative study which looks at ecotourists' perceptions of ecotourism experiences in Sabah, Malaysia in order to identify the expressive dimensions that describe the quality of their experience. In-depth interviews were conducted with European ecotourists who stayed at two ecolodges in Sukau. Positive and negative experiences were identified from an analysis of the expressive dimensions of their service experience. The findings show that the ecotourists' experience is multidimensional. Respondents place particular emphasis on the ecotourism activities in which they physically engage at the sites and the natural environment in which they are located; their interaction with the site service staff; socialisation with other ecotourists, and the information acquired during the visit. The six expressive dimensions describing the positive experience are consistent with previous research. The study explores understanding of ecotourists' experience in the ecotourism environment – an under-researched area. The paper points out that the evaluation of quality of experience appears to involve both attributes – functional elements that are provided by the service suppliers and affective/emotional elements that are brought about by the ecotourists themselves.     

中国邮轮旅游产业:研究现状与展望

邮轮产业已经成为现代旅游业中发展最为迅猛的行业,近几年达到8％左右的增长速度,被视为“漂浮在黄金水道上的黄金产业”.然而,邮轮业并没有引起学术界的足够关注,研究成果还非常有限.近年来国际邮轮市场的倾斜,使得中国邮轮旅游业发展势头强劲,已成为中国经济增长的新方式和新领域.文章基于国内现有的文献资料,对中国邮轮旅游产业的研究问题和研究成果进行了综述.首先介绍了世界邮轮业的概况和中国邮轮业的发展现状;其次从宏观审视和微观分析的角度讨论了中国学者对邮轮旅游业的研究成果;最后针对中国邮轮产业的问题,从产业集聚视角、利益相关者视角和消费者视角提出了未来值得研究的方向.     

乡村体验旅游开发探讨--以辽东山区为例

乡村体验旅游是未来旅游发展的重要趋势，辽东山区景观生态的多样性和民俗文化的多彩性为当地发展乡村体验旅游提供了丰富多彩的“场景”。体验设计将成为乡村体验旅游重要的开发措施，体验营销将成为体验旅游重要的营销手段。     

美国货币市场基金发展及商业银行应对的经验和启示

美国货币市场基金在利率市场化进程中扮演了非常重要的角色,成为利率市场化的助推器。本文回顾了美国利率市场化完成阶段货币市场基金的发展过程和商业银行的应对措施,分析了利率市场化对货币市场基金和商业银行的影响,吸取其经验和教训,对我国适时适度地推进利率市场化改革,防范利率市场化进程中的金融风险,有效加强货币市场基金监管和促进商业银行健康发展具有重要的借鉴意义。