浅议《机械设计基础》教学体会

根据《机械设计基础》课程的特点,结合近机械类专业教学的实际情况,从提高学生学习兴趣以及提高课堂教学效果的角度出发,介绍了几点教学体会,使课堂教学过程和课程设计环节相结合,提高教师的工程实践素质和科研教研水平等。     

Managing customer experiences in online product communities

Many companies have established online product communities or forums as a vehicle to extend product support services to their customers. Customers' interactions in such online forums with peer customers and vendor representatives resolve their product-related queries as well as inform on their product purchase decisions. Despite the significance of such interactions, there has been limited theoretical attention so far on how companies can manage customer experiences in online product communities. Drawing on theories and concepts from diverse areas including computer-mediated communication, consumer psychology, and online communities, this study proposes a four dimensional construct - Online Community Experience (OCE) - to capture customer experiences in such online product communities, and examines its impact on customer attitudes regarding the product, the company, and the quality of service. Data collected from customers in online product forums offered by four companies is used to test the study hypotheses. Implications for research on online consumer behavior and marketing are discussed.     

Fostering international brand loyalty through committed and attached relationships

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the relationship-building approach to best use. The current study, orchestrating the main concepts derived from three relationship-building paradigms with necessary adaptations and modifications, develops and validates the Relationship-Building for Strategic Brand Management Model. Its most noteworthy contribution lies in the coalescence of pragmatic utilitarianism, emotionalism and social symbolism, orienting the relationship-building approach to correspond to the principle of holistic consumer experience management. As explicated by the model, committed and attached relationships built upon the relationship foundation mirroring the holistic essentiality of holistic consumer experience are convertible into powerful driver of international brand loyalty. The model structure and causal path pattern prove to be applicable to different international product brand categories in different regions. Strategic implications are deduced from the research findings, which the international brand manager may take into consideration to maximize the effectiveness of relationship-building strategies for fostering brand loyalty in the international market.     

浅谈日本农业现代化经验及对我国的启示

基于日本农业在农户小规模经营基础上实现现代化的基本经验,阐述了日本的成功经营对我国农业现代化的启示：深化耕地制度改革,发展家庭适度规模经营;大力发展小城镇和农村中小企业,积极推进农转非;加大政府的财政支持力度;建立健全农民合作经济组织体系。     

品牌体验、信任与满意

本文探讨了消费者品牌体验对消费者品牌满意的影响,同时探讨了消费者品牌体验各维度之间的关系。品牌信任在消费者品牌体验对消费者品牌满意的影响中起中介作用。本文采用了结构方程模型。建议企业多增加品牌体验的措施以增加消费者的品牌体验,从而提升消费者对品牌的满意度。     

虚拟品牌社区成员参与的影响机制研究——基于畅快体验的视角

虚拟品牌社区是一个有效的传播平台,也是企业顾客关系管理的有效途径,而促进社区参与是虚拟品牌社区成功运营和发展的重要前提.基于体验的视角,建立包含社区价值、畅快体验、品牌认同的社区成员参与的影响机制模型,并对虚拟品牌社区成员参与的动机进行实证研究,得出结论:互动价值对社区参与有积极的影响作用;畅快体验在互动价值对社区参与...     

延安时期国共谈判的历史经验与现实启示

延安时期,中国共产党以民族利益为根本,高举抗日民族斗争的大旗,与国民党进行了艰难复杂的协商和谈判,实现了国共两党的携手合作,促成了抗日战争的全面胜利。我党在延安时期国共谈判中积累的谈判斗争经验及取得的显著成就,为促进当今海峡两岸关系的发展,提供了历史借鉴和有益启示。     

俯首甘为孺子牛——辅导员工作经验浅谈

学生是民族的希望,是祖国的未来。高校是培养社会主义合格建设者和可靠接班人的摇篮,是当今世界综合国力竞争的前沿阵地。政治辅导员作为高校学生日常思想政治教育和管理工作的组织者、实施者和引导者,担负着为国家和社会输送人才的重任。我们要用"俯首甘为孺子牛"的精神,默默奉献,善于创新,努力完成这个光荣的使命。     

林区小额信贷实践与理论探索——中欧天然林管理项目小额信贷示范全析

论述了什么是小额信贷,中国小额信贷的发展轨迹,为什么要在中国林区发展小额信贷,并且以中欧天然林管理项目小额信贷专项基金试点实践为例,介绍了三种运作模式,即NGO模式、国有森工企业模式和村社区天然林管理协会模式。实践证明,小额信贷对于提高林区居民的环保意识、增加森林保护型生计项目、拓宽收入来源和增加林区居民收入、扶贫济困、减少林区居民对天然林的依赖和破坏起到了积极作用,实现了保护天然林的目标;在分析和总结中欧天然林管理项目小额信贷试点运行成果和经验的基础上,对在全国天然林保护工程区内推广中欧天然林管理项目小额信贷工作提出了政策措施;建议。     

政府间转移支付:国际经验借鉴与启示

我国政府间转移支付滞后于社会和经济发展的需要,使其效果深受影响.科学的政府间转移支付制度是市场经济体制具备完善性的必要条件.目前,在完善的市场经济体制国家中,已形成了构建政府间转移支付的一般作法.其中,具有代表性的国家为美国、德国与日本.总结这三个国家所积累的经验,比较我国政府间转移支付的现状,对增强我国政府间转移支付的科学性具有重要启示,从而有利于我国市场经济体制的完善与和谐社会的构建.