Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

晚清民初上海文人的经济生活与身份转型——以王韬、包天笑为例

近代上海城市的发展，把一批传统士人卷了进来，中国文人由此开始走出延续千百年的仕途经济，走向近代城市的分工体系和独立职业空间。作为晚清上海初始城市化的亲历者，王韬在文化心理和经济生活两方面，经历了一场由“士人”转向城市职业者的艰难蜕变。而生活于清末民初上海的包天笑，则以明确的职业归属感，取代了传统士人的仕宦情结，中国文人至此初步完成了由传统政教依附者向近代独立文化人的转型。     

一部具有巨大召唤结构的潜在文本——对《围城》文本的重新解读

《围城》不仅将封建主义文化对知识分子的精神腐蚀表现得淋漓尽致 ,而且通过对留学生身上的各种不良习气及道德品质的无情剖析 ,返照了西方社会文明的一个侧面 ;小说在构建方鸿渐等一群特定的人物所处的具体环境这个有形的“围城”的同时 ,还将笔触伸向整个人类存在 ,构建了当时中西方两种文化氛围中现代知识分子的精神危机这一座无形的“围城”,道出了现代人对自己生存处境的哲理思考 ,使其成为一部具有巨大召唤结构的潜在文本。     

桂北地区乡土文化资源与乡村旅游经济互动发展研究

由于国内社会经济的飞速发展,人民群众的生活水平越来越高,使得近年来出行旅游的人越来越多,这在很大程度上促进了旅游业的发展。特别是国内各地乡村旅游业的快速发展,大大推动了乡村经济的繁荣,促进了乡村现代化发展。论文以桂北地区乡土文化资源为研究对象,认为在发展乡村旅游经济的同时,更要重视乡土文化资源的保护与传承,从而有效实现乡村旅游经济的可持续发展,促进乡村旅游业以及社会经济的健康发展。     

太行山文化视角下文化创意产业扶贫路径与长效机制研究

论文在太行山文化视角下,基于该地区特色物质文化、乡土村落文化、非遗文化、红色文化等资源,一方面从发挥特色资源优势、构建区域创新体系、升级传播平台等角度拓展太行山地区文化创意产业扶贫的创新路径,另一方面构建出以“宏观引导—中观支持—微观参与”为主要内容的太行山地区文化创意产业扶贫长效保障机制。从文化层面助力“防贫”,使乡村振兴取得进一步进展。     

宁夏民族文化旅游资源开发战略研究

民族文化旅游日益成为现代旅游的重要内容，受到各国各地区的普遍重视。宁夏是我国唯一的省级回族自治区，回族伊斯兰文化旅游资源具有很强的民族特色和地域特色，独特丰富的民族文化旅游资源为宁夏开展民族文化旅游奠定了坚实的基础。根据旅游资源分布现状、集中程度、主导资源特色将宁夏伊斯兰文化旅游资源划分为四个大区，应用层次分析法对宁夏伊斯兰文化旅游资源进行了分区定量评价，为合理开发民族文化旅游资源提供了理论依据。构建了四大回族伊斯兰文化旅游区近期和中远期开发目标及战略规划。     

酒店的跨文化管理——以广东东莞喜来登酒店为例

随着企业的国际化发展,跨文化管理问题也应运而生。文章在分析东莞喜来登酒店文化差异(中美文化差异)现象的基础上,探讨了该酒店跨文化管理存在的问题并提出了管理的建议。     

关系取向对员工满意影响的实证研究

在现有文献中,有关关系取向对员工满意影响的研究尚属空白.(1)通过15位服务人员的深度访谈,对关系取向的内涵进行定性探索;(2)预调查对量表的信度和效度进行评价并修改部分问项;(3)对天津连锁药店的86位店长和217位销售人员的正式问卷调查表明:关系取向、关系交换与员工满意正相关;个体文化差异对关系交换有负向影响,而对关系取向有正向影响.研究结果可以指导经理们提高上下级关系管理的有效性.     

The Economics and Bioeconomics of Folk and Scientific Classification

Synopsis This paper is the product of a collaboration between a biologist (Ghiselin 1997) who works on the philosophy of classification and an economist (Landa 1981, 1994) who works on the ‘Economics of Identity’: how and why people classify people based on identity in the context of a theory of ethnic trading networks. In developing the ‘bioeconomics’ (the synthesis of economics with biology) of classification, we crossed a number of disciplinary boundaries—anthropology, economics, sociology, biology, and cognitive psychology including evolutionary psychology’s ‘fast and frugal’ heuristics. Using a bioeconomics approach, we argue that folk classifications—the classifications used by ordinary persons—have much in common with scientific classifications: underlying both is the need for economy of information processing in the brain, for the efficient organization of knowledge, and for efficiency of information acquisition and transmission of information to others. Both evolve as a result of trial and error, but in science there is relatively more foresight, understanding, and planning.     

文化产业可持续发展与文化管理体制改革--兼论四城市文化产业发展模式

通过对上海、北京、广州、深圳四城市文化产业可持续发展的模式比较研究,发现保持文化产业持续增长的根本在于文化产业管理体制、机制的变革.因此,要促使我国文化产业的可持续发展就必须加快文化产业的产权制度改革、战略性重组以及制度创新与人力资本的培育,实现文化资源的最优效率配置机制,从而促进文化产业健康、持续、快速的发展.