The impact of Halal tourism,customer engagement on satisfaction: moderating effect of religiosity

The research aimed at finding out the relationship between Halal tourism, religiosity, customer engagement, and tourist’s satisfaction. The population of the study were Muslim tourists who visited West Sumatra, Indonesia. The data were 450 respondents, but only 393 were useable responses. It is found that Halal tourism and customer engagement have significant impacts on the tourist’s satisfaction. Religiosity is a significant moderating variable on this relationship. Thus, this study gives some contribution to tourism sector especially on Halal tourism, religiosity, and customer satisfaction.     

Using CRM to Model Firm Performance in a Business-to-Business Market

Customer relationship management (CRM) is the widely accepted approach for gathering, examining, understanding and translating information related to customers into managerial action. CRM is investigated in the context of new product performance (NPP). CRM enhances NPP as well as firm performance. This study investigates the impact of CRM on NPP through the moderation of top management support and an innovative culture, as well as the impact of CRM on firm performance through the mediation of NPP. A questionnaire survey is used for data collection from marketing managers of 159 firms in Pakistan in the B-to-B market. Hypotheses were tested using SEM in SMART PLS. This research shows that CRM directly affects firm performance, while NPP partially mediates the relationship of CRM and firm performance. These findings have significant implications for the practitioner. This study delivers insights to managers and academicians about the role of CRM in enhancing NPP and improving firm performance. In general, the study provides new insights into CRM by integrating top management support and an innovative culture. The research extends our understanding that top management support and innovative culture do not moderate the relationship of CRM with new product performance in a B-to-B context.     

Altruism and egoism in investment decisions

We provide survey evidence that personal values have an impact on individual investment decisions, in particular preferences for socially responsible investing. Our findings show that there is a positive link between altruistic values and the relative importance of social responsibility. This effect is stronger when individuals believe that they can make a positive social or environmental impact with their investments, or when they feel morally obliged to invest responsibly. If altruistic individuals associate responsible investments with higher returns, it decreases their motivation to invest responsibly. Egoistic values are negatively associated with the decision to invest responsibly, unless individuals associate responsible investing with higher returns.     

Supplier empowerment: Mediating situational factors and perceived performance

The understanding of the behavioral and cognitive factors that affect organizations' performance has attracted increasing attention of scholars and practitioners. Based on the literature of psychological empowerment at the individual and the team levels, this study develops the concept of supplier empowerment in the context of purchasing and supply management. Further, this study proposes a research model that explores the role of supplier empowerment as a cognitive concept in mediating the relationship between situational factors (a supplier's process modularity and the mutual trust with its customers/buyers) and the supplier's perceived performance in its operations and customer service. This model is tested with 208 responses from automotive industry suppliers. The findings highlight the importance of empowered suppliers in decreasing inventory levels and increasing order fulfillment performance.     

中国邮储银行大连分行网点转型下客户服务模式创新研究

随着社会大众对金融服务的要求不断增多,银行网点转型已经成为一个必然趋势。信息时代背景下,银行网点的转型大多向智能化的方向转变,而随着网点转型,其客户服务模式也在不断创新。论文以邮储银行大连分行为例,对银行网点智能化转型的影响进行了分析,探究了邮储银行大连分行网点智能化转型存在的问题,并且提出了相关的转型建议,最后对邮储银行大连分行智能化网点转型下客户服务模式的创新情况进行了研究,希望能够在银行网点智能化转型的背景下,促进其客户服务水平的不断提升。     

旅游的时空穿越结构机制研究

本文首先通过语义内涵解读、现象考察和比较分析构建了穿越认知逻辑分析框架,然后从语义学视角应用发生学方法、心理距离理论,通过逻辑分析构建旅游时空穿越回环结构、旅游穿越过程结构机制模型,并对旅游穿越结构进行过程机制分析。研究结论认为:旅游的时空转换结构是一种穿越结构,旅游穿越表现出完整的时空穿越特征,具有人类穿越式对话的典型性;旅游结构的本质是时空穿越;旅游穿越就是通过物理时空转换建立心理距离,最终达成心灵对话之目标。因此,旅游运行的核心矛盾就是解决由物理空间转换带来的交通需要和由穿越式对话带来的旅游实景营造需要,从而实现心理时空穿越。本文通过对旅游结构本质的追问,将"穿越"这一日常化语言抽象为学术语言,形成旅游学内生性概念和范畴,为旅游体验活动提供了一种新型的解释话语,并为不同类型穿越结构、穿越感问题的研究拓展了探讨空间。     

How do empowered employees engage in voice behaviors? A moderated mediation model based on work-related flow and supervisors’ emotional expression spin

The study examines the impact of empowerment on promotive and prohibitive voice behaviors in a moderated mediation model, suggesting work-related flow as a mediator and supervisors’ emotional expression spin as a moderator for hospitality employees based on affective event theory. The proposed model was tested using longitudinal matched data collected from 142 restaurant employees and their supervisors across multiple time stages in China. Analysis found that work-related flow mediated the relationships between empowerment and employee promotive and prohibitive voice behaviors, and supervisor emotional expression spin moderated these mediation links. The theoretical and practical implications of these findings for hospitality researchers and industry practitioners are discussed.     

治理机制对顾客参与价值共创行为的影响——虚拟品牌社区的实证研究

虚拟品牌社区是企业与顾客进行价值共创的重要平台,顾客参与价值共创行为对企业长远发展具有十分重要的作用。现有研究多是基于不同的理论从顾客视角出发探索顾客参与价值共创行为受到的心理动机和个人特征等因素的影响,鲜有从企业视角出发,探索治理机制对虚拟品牌社区中顾客参与价值共创行为的影响。本文立足交易成本理论与社会交换理论,从企业视角切入,引入关系质量作为中介变量,构建虚拟品牌社区治理机制、关系质量与顾客参与价值共创行为的关系整合模型。采用问卷调查法对模型进行验证,研究结果显示:(1)契约治理机制只对知识贡献行为产生显著正向影响,对顾客公民行为的影响不显著,而关系治理机制对知识贡献行为与顾客公民行为均具有显著正向影响。(2)关系质量在契约治理机制与顾客公民行为的关系中起完全中介作用,在契约治理机制与知识贡献行为、关系治理机制与知识贡献行为以及关系治理机制与顾客公民行为的关系中起部分中介作用。由研究结论可知,虚拟品牌社区一方面应综合运用契约治理机制与关系治理机制来有效地促进顾客参与价值共创行为,以弥补单独运用某一种治理机制存在的不足;另一方面也应注重关系质量在虚拟品牌社区中促进顾客参与价值共创行为的重要作用。这些研究发现为促进虚拟品牌社区的可持续发展提供了有价值的启示。     

工业锅炉煤改气客户细分模型及其应用——基于层次分析和熵权修正的模糊综合评价理论

煤改气是加快调整工业锅炉能源结构、改善大气环境质量的重要措施之一。燃气运营商欲开拓工业锅炉煤改气市场，应正确辨别终端市场客户的类别。从行业特性、企业特性、锅炉状况和客户开发潜力4个方面构建工业锅炉煤改气客户细分评价指标体系，用AHP－修正熵组合赋权方法确定评价指标权重，建立工业锅炉煤改气客户细分模型并开展应用。评价结果兼顾客观属性与主观偏好，符合客观实际，可为燃气运营商开展差异化管理，采取多元化营销模式提供决策依据。