The 7th Asia-Pacific CHRIE Conference

Despite the increase in use of user-generated electronic content as an information source by tourists, its influence in destination image formation is not yet fully understood. This research aimed to explore the communicated destination image held by tourists to Zanzibar Island (Tanzania) by utilizing communications in Lonely Planet. Content analysis of 214 posts using TextSTAT yielded 13 destination attributes. Comparatively, functional attributes were dominant in potential tourists whereas post-travel image perception was dominated by psychological attributes. Those who have visited tended to have a positive image of the island compared with those who are planning to visit the island. The results necessitate the differential use of the functional- and psychological-based information in communicating with tourists at different information-search stages. Studies to capture communications in another language are recommended as well as the employment of methodologies that might reveal hidden images held by tourists.     

基于主客观组合群决策的权重区间确定方法

提出了一种确定权重区间的方法,即将由多位专家确定的主观权重和用多种方法计算的客观权重相结合,形成权重区间,通过分析主客观权重区间的重合关系,计算权重区间的置信度和精确度,据此对权重区间进行循环优化。最后用算例表明了该方法的科学性和可操作性。     

我国财政专项转移支付决策过程分析--以多源流分析为视角

财政转移支付是1994年实行分税制以来平衡中央-地方以及区域间财力不均的制度，我国专项转移支付又始终占据着财政转移支付的重大比重。专项转移支付在确定资金转移地区，资金转移项目以及每个专项拨款多少的标准是如何确定的？这些都取决于专项转移支付的决策过程。文章通过多源流分析视角来探析我国财政专项转移支付的决策过程中存在的问题，了解我国财政专项转移支付的决策过程。     

The Role of Local and Regional Food in Destination Marketing

Summary

An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined.     

Plantation Homes and Veneto Villas in the United States and Europe

Abstract

This paper explores the issues and challenges that are facing Lebanon as it attempts to reposition itself as a leading tourism destination in the post-war years. A discussion about the Lebanese government reconstruction plan and its role in shaping tourism policies is offered. A discussion about post-war tourism development in Lebanon is offered.     

Destination development in China: towards an effective model of explanation

This paper addresses the dynamics of the evolution of a nature-based destination in China. Based on longitudinal studies in Zhangjiajie (Hunan Province), it focuses on the roles of institutions in tourism development in China, demonstrating the centrality of institutions and governments in fostering destination development through policy orientations, attracting investments and regulations in their capacity as producers, protectors and promoters of desired processes of change. It describes a five-stage development process from Exploration, through Starting and via Fluctuation and Acceleration to the current stage of Transition leading towards a Destination seeking Better Service Quality. The study, by incorporating institutions as a driving force, develops an RICI model (Resource, Institution, Capital and Innovation) accounting for destination development in China. The key role of policies implemented by local governments and the roles of institutions are critical in the process of its development, especially in the earlier stages, contrasting with many western countries, where the private sector and central government tend to dominate. The paper notes the role of inter-institution rivalries, and the impact of those rivalries on sustainable development. It is suggested that the proposed model could be empirically verified and tested in other cultural or regional destination development contexts.     

黑龙江省县域旅游地管理模式比较研究

文章立足国外县域旅游地的管理实际,深入研究其在旅游地开发建设中的做法及管理经验,结合黑龙江省县域旅游地的管理模式进行比较分析,从而借鉴国外县域旅游地管理的成功经验,对黑龙江省县域旅游地的可持续发展起到一定的指导作用。     

企业国际化经营的市场进入方式选择

随着世界经济一体化进程的加快和我国成功地加入世贸组织,企业越来越普遍地从事国际化经营活动。正确选择市场进入方式是企业国际化经营成败的关键。本文着重分析了影响进入方式选择的主要因素,并基于这一领域的交易成本理论、组织行为理论、折衷理论等尝试构建了一个企业国际化经营的进入方式综合决策模型,以期对我国企业实施“走出去”战略提供有益的借鉴。     

Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers

This study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal's only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourists when choosing winter sports destinations and their degree of satisfaction with the ski resort's services. Moreover, the combination between attributes/motivations prevailing in destination selection and the subsequent satisfaction with the services provided may generate information of relevance to evaluating organizational competitiveness. Copyright © 2014 John Wiley & Sons, Ltd.     

A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience

Since health tourism is one of the most popular and most dynamically developing products of modern tourism, this paper aims at studying the characteristic features of health tourism destinations from a regional and spatial perspective. Accordingly, the authors would like to introduce a new approach of spatial and product analysis of tourism where the market and spatial relations and relevance of health tourism were analysed through the example of Hungary. Although the classic medical tourism centres were established on natural medical water basis, by today, due to product diversification, continuous innovation and the involvement of medical services into health tourism, the geographical embeddedness seems to disappear, thus basically restructuring the market. The methodological novelty of the research is that exceeding the classic supply–demand algorithm, we compiled a complex viewpoint system adequate to the specialities of the given product characteristics. In our study, the authors intend to survey the special characteristics of health tourism focusing on medical destinations through Hungarian examples since the country's leading position in the global market is well recognized, including medical services. Copyright © 2014 John Wiley & Sons, Ltd.