A two-way causal chain between tourism development and quality of life in a small island destination: an empirical analysis

This study postulates that tourism development (TD) and residents' quality of life (QoL) may have an intrinsically reciprocal relationship. The possible connection between TD and QoL is investigated in the island of Aruba, with economic development as a mediating variable. This investigation contributes to the literature by emphasizing the active role of QoL in the relationship with TD through a subjective well-being approach, and by expanding our understanding of the development concept. The study also advances the scope of tourism theory by presenting new propositions. The methodology consists of applying exploratory and confirmatory factor analyses combined with structural equations modeling. The results suggest that TD has a direct and indirect impact on QoL, and that QoL has an indirect effect on TD, via economic development. These findings provide new insights on the dimensions that shape the link between TD and QoL.     

Tourist Satisfaction and Destination Image of Vietnam's Ha Long Bay

Although considerable work has been done on destination image as a whole, far less research has investigated the differences in destination image assessments for domestic versus international visitors in developing countries. This study offers findings that illustrate the differences in perception of destination image, satisfaction attributes, and intention among domestic and international visitors to Ha Long Bay, a United Nations Educational Scientific and Cultural Organization World Heritage Site in Vietnam. The results of a survey on 650 tourists suggest that international visitors to the Ha Long Bay region have higher standards and are more critical in their evaluation of services than domestic visitors when judging this destination. Destination image is a common factor determining the level of satisfaction of both groups. Basic and augmented services were found to influence international visitors’ future intention toward the destination. This finding implies that the destination managers of Ha Long Bay need to improve current standard of augmented services to yield higher visitors’ propensity to recommend and return to the destination.     

Intended destination image positioning at sub-provincial administration level in China

Tourism development is officially recognized by the Chinese central government as one of the strategic pillars of the country's economy. Hence, regional authorities are responsible for developing positioning strategies for their tourism destinations. This study investigates the following: (1) the variety of planned image positions among sub-provincial prefectures in China; (2) the commonalities of these image propositions across China and (3) the differences within and across the regions and provinces. This research is based on a representative sample of tourism development plans of 77 prefectural administrations. The texts (in Chinese language) were content analyzed and condensed in two steps into semantically similar terms and concepts. The results show that image-positioning objectives are generally lean in the planning documents lacking sophistication and creativity. The variety of used image terms tempts to believe in quite different positioning goals. Yet, from a compound perspective, this does not yield very distinct overall image positions.     

The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction

Visitors are impressed by specific destination attributes, which are sometimes the main motivating reasons for the travel selection or sometimes they are just one of the elements of a whole destination experience. This is because tourism and travel products are generally a combination of several different supplier offerings or they are a combination of the natural and artificial attributes of a destination that cannot be fully known before the experience of travel. Moreover, the importance and influence of these attributes on overall visitor satisfaction may differ considerably, depending on the market segments. In recent years, some studies have shown that the influences of destination attributes on overall visitor satisfaction are not symmetric in every case. For the purposes of this study, the symmetric and asymmetric influences of destination attributes are investigated for three major market segments of the Side-Manavgat area, Antalya, Turkey. The results show that the importance and influences of destination attributes may change according to the analysis technique employed and the market segment examined.     

The 7th Asia-Pacific CHRIE Conference

Despite the increase in use of user-generated electronic content as an information source by tourists, its influence in destination image formation is not yet fully understood. This research aimed to explore the communicated destination image held by tourists to Zanzibar Island (Tanzania) by utilizing communications in Lonely Planet. Content analysis of 214 posts using TextSTAT yielded 13 destination attributes. Comparatively, functional attributes were dominant in potential tourists whereas post-travel image perception was dominated by psychological attributes. Those who have visited tended to have a positive image of the island compared with those who are planning to visit the island. The results necessitate the differential use of the functional- and psychological-based information in communicating with tourists at different information-search stages. Studies to capture communications in another language are recommended as well as the employment of methodologies that might reveal hidden images held by tourists.     

The Role of Local and Regional Food in Destination Marketing

Summary

An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined.     

Plantation Homes and Veneto Villas in the United States and Europe

Abstract

This paper explores the issues and challenges that are facing Lebanon as it attempts to reposition itself as a leading tourism destination in the post-war years. A discussion about the Lebanese government reconstruction plan and its role in shaping tourism policies is offered. A discussion about post-war tourism development in Lebanon is offered.     

Destination development in China: towards an effective model of explanation

This paper addresses the dynamics of the evolution of a nature-based destination in China. Based on longitudinal studies in Zhangjiajie (Hunan Province), it focuses on the roles of institutions in tourism development in China, demonstrating the centrality of institutions and governments in fostering destination development through policy orientations, attracting investments and regulations in their capacity as producers, protectors and promoters of desired processes of change. It describes a five-stage development process from Exploration, through Starting and via Fluctuation and Acceleration to the current stage of Transition leading towards a Destination seeking Better Service Quality. The study, by incorporating institutions as a driving force, develops an RICI model (Resource, Institution, Capital and Innovation) accounting for destination development in China. The key role of policies implemented by local governments and the roles of institutions are critical in the process of its development, especially in the earlier stages, contrasting with many western countries, where the private sector and central government tend to dominate. The paper notes the role of inter-institution rivalries, and the impact of those rivalries on sustainable development. It is suggested that the proposed model could be empirically verified and tested in other cultural or regional destination development contexts.     

What Plato Knew About Enron

This paper applies Plato’s cave allegory to Enron’s success and downfall. Plato’s famous tale of cave dwellers illustrates the different levels of truth and understanding. These levels include images, the sources of images, and the ultimate reality behind both. The paper first describes these levels of perception as they apply to Plato’s cave dwellers and then provides a brief history of the rise of Enron. Then we apply Plato’s levels of understanding to Enron, showing how the company created its image and presented information to support that image, and how the public eventually emerged from the cave to realize the truth about Enron’s actual accounting practices and financial state, which led to the corporation’s downfall. We find Plato’s allegory both useful in analyzing the relationship between Enron and the public and instructive about the power and moral responsibility of Enron’s executives.     

环境意识与企业形象塑造

可持续发展的思想和社会市场营销观念已成潮流。为适应市场需求的变化和环境管理的要求,寻 求市场机会和避免环境威胁,必然要求企业树立环境意识,履行应尽的社会责任,并融入、体现在企业 形象塑造中。在企业识别系统中贯穿“环境形象”设计是企业形象塑造的关键。