Promoting Tourism,Projecting Power: The Role of Television Commercials

This paper analyzes television commercials (TVCs) launched by Korea Tourism Organization (KTO) from 1999 to 2012. By repeating shots of traditional and Korean popular (k-pop) culture, high-tech machinery, and sportsmanship, it is fair to say that Korean tourism TVCs both reflected and fueled the fad a target audience has for Korea. Hence the commercials not only promoted tourism, they were also projecting national power in general and cultural power in particular. It is surmised that through power projection the TVCs intend to create a country halo effect so that the country’s products and services may enjoy an aspired added value.     

会议旅游目的地的选择与评估--以上海市为例

本文首先从理论上研究了会议组织者对会议目的地的选择标准,以及会议结束后怎样对目的地进行满意程度评估。接着通过半开放式的问卷,对2002年在上海召开过国际会议的会议组织者进行了调查,并在调查结果分析的基础上应用“重要性一表现”的研究方法,试图找出上海作为会议旅游目的地的优势和劣势,希望能为整体营销上海作为会议旅游目的地的市场战略提供一些帮助。     

基于实验人文地理学的旅游目的地选择行为研究

文章基于实验经济学和计算机实验人文地理学的方法思想,以旅游目的地选择行为研究为案例。首先设定研究目标,进而提出了实验的前提假设。采用地理信息科学和网络服务技术,构建旅游目的地选择行为实验平台,展开实例研究,研究结果表明:(1)进行大尺度旅游目的地选择时,被试者表现出不断追求旅游效益最大化这一目标,且与旅游目的地的资源类型无关。(2)被试者经过一定实验学习后,总体上呈现出不断追求个人收益最大化的趋势。然而,有些情况下,也可能出现决策失误。案例研究的成功进一步表明,实验人文地理学思想方法和研究手段对于典型人文地理学问题进行研究是可行的。文章为正在发展的实验人文地理学发展提供了案例指导。     

Identifying micro-destinations and providing statistical information: a pilot study in the Canary Islands

Municipalities and regions are often used as an object of tourism analysis at the subnational level. This occurs because administrative borders are used to implement tourism policies and collect statistical information. However, administrative boundaries may not always be suitable for studying tourism destinations at a local level. Sometimes, particularly in high-density tourism destinations, several differentiated tourism areas occupy a single municipality; tourism areas may, and often do, extend beyond municipal boundaries and tourism destinations may not occupy the whole of the municipal area. As such, a new level of analysis is often required: the micro-destination. There are few tourism concepts as imprecise as that of the destination. Therefore, the process of identifying and establishing the boundaries of a micro-destination is by no means a straightforward one. This paper presents six criteria for establishing the boundaries of this type of tourism area. Of these six, the two primary criteria used are: the concentration of tourism establishments; and tourism typologies and supply characteristics. These criteria have been applied as part of a pilot study in the Canary Islands. Statistical information for nine micro-destinations is generated using the geolocation of tourism establishments together with information obtained from both supply-side and demand-side surveys.     

Sport events and integrated destination development

Sport events are recognised as contributing to the development of tourism destinations, both through direct visitation and through destination image building, and yet they are not well understood in terms of their contribution to the development of destination networks. The development of the ‘tourism destination framework’ by Haugland, Ness, Grønseth, and Aarstad [2011. Development of tourism destinations: An integrated multilevel perspective. Annals of Tourism Research, 38(1), 268–290.] is supported by five propositions which are assessed here, in the light of the evidence collected from Sail Port Stephens and other published studies. Overall, the results support the propositions, and further suggest that sport events can become a mechanism through which destinations can develop products and services that utilise resources and competencies across several firms to contribute to destination development.     

从企业人力资源成本角度谈员工忠诚度

基于忠诚度和人力资源成本的理解上,得出两者是双向互动关系的结论,并从人力成本的取得、开发和使用成本三个方面提出提升员工忠诚度的措施。     

一种新的顾客满意度指数测评模型

顾客满意度指数是近年来许多国家和地区积极开展研究和采用的一种新的经济指标。本文在已有研究的基础上,结合我国消费者行为的特点,构建了一种新的顾客满意度指数测评模型。该模型在期望不一致模式的基础上,同时考虑了公平模式和需要不一致模式,引入感知公平和感知价格变量,并为这些结构变量设计了相应的观测变量和路径关系,建立了由顾客满意、企业形象、感知价格到顾客忠诚三条路径关系,改变了传统模型中从顾客满意到顾客忠诚路径过于单一的情况。     

药店经营成功谋略探讨

目前医药行业终端竞争日益加剧,不少药店感觉到生存的压力也越来越大,面对瞬息万变的市场环境和日益激烈的竞争环境,药店该如何应对?文章根据对消费者的随机调查和对若干药店的长期观察,分析了消费者在购买药品和选择药店时的消费心理。并通过对成功的A药店的经营谋略进行分析,为药店在竞争中提供了一些启发和思考。     

Giving to get loyalty: How organizations signal their loyalty to employees

Organizations are currently struggling to attract and retain human capital. The Pandemic and economy have a fueled reduction in numbers of participants in the workforce. The effect has been many employers struggling with fewer employees then they would like and need to successfully execute their business strategy. Most observers believe that a combination of low pay, a lack of workplace flexibility, poor opportunities, and benefits, have led to this large-scale labor unrest. Understanding how organizations can earn employee loyalty is more critical than ever. This article presents practical ideas for how organizations can earn employee loyalty from reviewing responses from 54 working graduate students and a review of loyalty research to provide actions organizations can take within jobs, co-workers, supervisors, and organizational policy to earn employee loyalty. As well this article provides checklists that organizational leaders can use as starting points for thinking about what they might do to signal their loyalty to employees. These checklists can also be used to engage employees in conversations about what is most important to them and discover what employees expect from their organizations as a fair trade for their loyalty.     

Study on the Distibution of Migrant Workers＇ Destination -A Case Study of Henan Province

务工目的地选择是农民工空间流动的基础,对其研究有助于在微观层面上了解农民工流动的空间规律。通过对随机分层抽样产生的河南省11个不同类型样本村的实证研究,发现务工目的地大分散、小集中,县内和省外占较大优势。务工者主要集中于东部经济较为发达的省市,中部作为务工源并未形成最核心的务工区域。影响农民工务工距离选择的主要因素是年龄、家庭人口、人均耕地、村经济发展水平、村地形、村交通、离最近城市距离、关系网络等因子。从务工目的地角度观察,在省域尺度上,综合考虑务工目的地经济发展水平和务工距离的务工引力系数在较大程度上解释了农民工对务工目的地的选择,经济较发达、距离较近的目的地是务工者的首选。