有限道德、确定效应与供应商伦理管理的实验研究

企业决策者对供应商行为准确无偏的伦理判断是有效供应商伦理管理的起点。但是,在有限道德的制约下,企业决策者的伦理判断会出现受害对象确定性偏差,进而影响企业对供应商的伦理管理。运用认知心理学实验方法,采用两因素混合设计与情境法,设计三种不符合伦理规范行为的模拟场景,并把每种行为描述成“受害对象确定”与“不确定”两种情形,研究供应商不符合伦理规范行为的受害对象是否确定、行为类型对企业对供应商行为的伦理判断与伦理管理的影响。方差分析的结果表明受害对象是否确定与行为类型对伦理判断与伦理管理主效应均显著;回归分析结果表明伦理判断对受害对象是否确定与伦理管理二者之间的中介效应也显著。     

Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries

This article responds to key questions that Shea (2010) and Cohn (2010) raise on Brunk's (2010a) work on consumer perceived ethicality (CPE) of a company or brand and expands on suggestions for further research. In particular the response here (1) considers concerns of generalizability, impact of cultural context, and transiency of the domain of CPE framework, (2) offers new insights into the complex and dynamic nature of CPE and its formation, (3) discusses issues relating to ethical consumption behavior, and (4) concludes with a debate on managerial implications including real-life strategic as well as operational challenges of effective CSR management.     

The Effect of Cross-Channel Price Dis/parity on Ethicality Evaluations and Purchase Intent: The Moderating Role of Price Frame

Using a scenario-based survey with a factorial between-subject experimental design, this study examines the effect of price dis/parity across multiple channels of distribution on customers' ethicality evaluations and purchase intent, with the focus on the moderating role of price frame. Results show that when the varying prices of the disparity policy were all lower than or equal to the uniform price of the parity policy, consumers did not evaluate the disparity policy as significantly less ethical than the parity policy, and were more likely to purchase from the firm with the disparity policy. However, when at least one of the varying prices of the disparity policy was higher than the uniform price of the parity policy, they evaluated the disparity policy as less ethical, and, therefore, were more likely to purchase from the firm with the parity policy, despite price incentives offered by the disparity policy. This finding suggests that the success of a cross-channel price disparity policy depends on the price frame.     

非工作时间通信技术过载对员工不道德亲家庭行为的影响机制研究

依据认知失调理论和角色理论，基于320名企业员工两个时点的纵向调研数据，探究了非工作时间通信技术过载通过工作—家庭内疚感诱发员工不道德亲家庭行为的机制，厘清了家庭支持型主管行为和员工角色道德在上述关系中所起到的调节作用。研究结果表明，非工作时间通信技术过载通过工作—家庭内疚感对员工不道德亲家庭行为产生正向影响；家庭支持型主管行为和员工角色道德均在工作—家庭内疚感与不道德亲家庭行为的关系间起负向调节作用；家庭支持型主管行为通过员工角色道德的中介作用间接负向调节工作—家庭内疚感对不道德亲家庭行为的影响。这些结论既是对不道德亲家庭行为研究领域的拓展，同时也为组织抑制员工不道德亲家庭行为提供了有益的指导。