Here come the men in black Technology and anxiety in the postmodern age

This review of the film Men in Black argues that what used to be alarming in the science fiction genre has now become its main source of humour. As a reactionary response to the dystopic X-Files, MiB is an elaborate parody which seeks to recuperate ideological ground lost by the X-Files' examination of gender and technology in contemporary culture. Anxiety about the roles of technology, gender and the state are replaced by humour about the notion of anxiety itself. Anxious we may be at the close of the millenium, but MiB tells us to just laugh it all away.     

Numeric or weighted distribution? The effect of different channel performance metrics on market share

Abstract

Previous studies have found a convex relation between weighted measures of distribution and market share for consumer products in developed economies, while companies in emerging markets often use a non-weighted (numeric) distribution measure to manage their channel strategy. In contrast to the markets with high retail concentration, the numeric distribution could be best suited to a more fragmented retail market in which the percentage of physical distribution is important. We investigate the effects of expanding numeric versus expanding weighted distribution by studying stores in channels and regions characterized by structural differences in an emerging market. Our data come from retail audits in Brazil and include 91 soft drink manufacturers, 195 brands and 1,110 stock-keeping units. Our study highlights the importance of numeric distribution as a performance measure in this market. Additionally, we show that the effects of numeric and weighted distribution on market share vary by region and channel format.     

The grand tour: A key phase in the history of tourism

Although the Grand Tour has been examined by various disciplines, it has rarely been examined from the perspective of tourism studies. This paper begins with a review of previous work and concepts about the tour and then outlines some of its principal features based on an analysis of the primary sources of information: the diaries, letters, and journals of the travelers. Four aspects of the Grand Tour are then examined: the tourists, spatial and temporal aspects of the tour, and the gradual development of a tourist industry. The degree of continuity and change in the character of the tour is assessed and major changes are attributed primarily to the changing social class of the tourists. The 1820s and 1830s are identified as an important transition period in the development of a more formalized tourist industry.     

浅谈产品包装标准化

对产品包装标准化的含义，必要性、意义及主要内容作了论述，并对企业推行产品包装标准化应做的工作进行了阐述。     

Cultural and behavioral differences: tour guides gazing at tourists

The aim of this exploratory study is to describe, examine, and analyze the manner in which tour guides in Israel gaze at the groups of foreign tourists they lead, in light of their close familiarity and cumulative experience with them. How do Israeli tour guides view different types of tourists, tourist behaviors, and tourist worldviews? The concept of ‘gaze’ refers to the manner in which people view the world around them. When a gaze is focused, it may include both visual and nonvisual elements. The study methodology is based on a grounded theory approach and on in-depth interviews with Israeli tour guides regarding their attitudes toward and perceptions and images of the tourists in their groups. The study proposes a model of five complementary gazes that develop over time, which depicts the processes and elements that help shape how hosts understand the tourists with whom they come in contact. Although the model was based on findings generated by interviews with Israeli tour guides, who are professional hosts, it may also be applicable to other kinds of hosts in different contexts.     

论香港全球旅游推广计划——对中国内地旅游营销活动的示范效应

香港的旅游营销活动具有一定的阶段性和延续性。从20世纪80年代的“专题促销计划”,到90年代的“综合促销计划”,再到新世纪的“全球营销推广计划”,每一阶段的旅游营销策略不同,营销主题和宣传口号也各有特色。在主题旅游产品的开发、推广、消费模式的建立、服务质量的完善及旅游计划的可持续发展方面,内地旅游业明显地存在许多不足,需不断完善和发展。     

场所依恋、故地重游的本质内涵及其启示

总结了场所依恋的含义,分析了故地重游与场所依恋的关系,继而从逻辑和思辨角度深入分析了场所依恋的本质,提出了场所依恋和故地重游的本质是对生命的留恋和追忆的观点,最后论述了对于旅游区管理、项目创意以及规划设计上的启示和意义。     

晚明士大夫与旅游资源保护

士大夫是晚明时代重要的旅游者群体之一,他们在开展丰富多彩的旅游活动的同时,也对当时旅游资源的存在状况给予了充分关注。晚明士大夫对旅游资源因旅游因素和非旅游因素而遭受的各种破坏现象均有深刻认识,并且在此认识基础上进行了诸多旅游资源保护实践。除了通过个人力量和官方力量来对各种旅游资源破坏行为进行制约以实现对旅游资源的保护外,晚明士大夫还注意通过改善与旅游资源所在地居住者之间关系的方式来达到保护旅游资源的目的。     

试述顾客导向营销策略在企业中的实施

本文在简要论述顾客导向营销策略主要理论的基础上 ,对企业内部实施顾客导向管理的体系、基本步骤及主要方法进行了阐述 ,分析了当前我国企业实施这一营销策略对于增强竞争力的重要意义。     

关于发展陕西旅游业的思考

陕西旅游资源富集 ,文化内涵丰富 ,是我国旅游业起步较早的省份之一。但近年来由于投资、产品开发、宏观规划、宣传推介等方面做得不够 ,使旅游经济各相关指标与国内其他省市相比较有逐年落后的趋势。随着旅游市场需求层次的不断提升 ,陕西应根据市场导向 ,加大投资和宏观规划 ,产品创新及宣传推介工作的力度 ,真正变旅游资源大省为旅游经济大省。