快速营销反应系统下的整合营销研究--兼论后工业时代的营销理论与方法

进入后工业时代后,企业应该建立快速营销反应系统,即CSMM营销系统。该系统包括四个主要营销工具：顾客关系管理、供应链管理、管理信息系统和市场物流系统。并将其整合成一个严密的营销系统。按照这种营销模式,企业应对按职能制组织形式设立的部门进行重新架构,以符合由顾客订单驱动的营销范式要求,用对顾客需求的“快速反应”进行市场竞争。因此,营销的研究范式也必须突破原来生产者主导营销形成的4Xs的研究范式。     

校企合作下的学生管理模式研究

随着校企合作办学的深入,高等院校纷纷建立了以就业为导向的“校企合作,工学结合”的人才培养模式,这给高等院校学生教育管理工作带来了很大的挑战.文章以内蒙古师范大学网络技术学院为例,探讨了校企合作办学模式下学生管理模式的现状、问题及对策和如何进一步做好学生管理工作,不断创新学生管理模式,开展学生实习就业管理和管理体制的创新.     

对后危机时代最后贷款人法律制度创新的思考

无论一种制度如何先进,与动态的社会而言,其都是一个此一时彼一时的问题。若具有相对真理性的制度意图"常青不败",那么它就必须与时俱进。虽然古典的最后贷款人制度实现了既定史命,但是金融自由化、金融电子化与国际化已从另一侧面检测着该制度的精致或拙劣。是急流勇退,还是迎难而新,这是后危机时代该制度因时而化中所必须权衡的重大问题。     

Tweaking public sector reporting with integrated reporting (IR) concepts

ABSTRACT

This paper examines the annual departmental reports prepared by Maltese government departments and highlights the gap between current practices and integrated reporting (IR). The authors suggest that principles and elements of IR could be gradually introduced in an effort to enhance transparency and accountability. The internalization of integrated thinking could also lead to enhanced value creation, and overcome the silo mentality that characterizes the Maltese public sector. Detailed guidelines for preparing ADRs urgently need to be developed in Malta—preparers should not expect to find them in the IIRC Framework, because they are not there.     

Interventions in Markets with Adverse Selection: Implications for Discount Window Stigma

I study the implications for central bank discount window stigma of a workhorse model of adverse selection in financial markets. In the model, firms (banks) need to borrow to finance a productive project. There is limited liability and firms have private information about their ability to repay their debts, which gives rise to the possibility of adverse selection. The central bank can ameliorate the impact of adverse selection by lending to firms. Discount window borrowing is observable and it may be taken as a signal of firms' credit worthiness. Under some conditions, firms borrowing from the discount window may pay higher interest rates to borrow in the market, a phenomenon often associated with the presence of stigma. I discuss these and other outcomes in detail and what they suggest about the relevance of stigma as an empirical phenomenon.     

面向对象和设计模式在ISS管理系统中的应用

提出了利用面向对象和设计模式方法作为ISMS的设计新方法,并使用UML语言描述了面向对象和设计模式在综合传感器管理系统(ISMS)中的具体应用,在系统的设计和开发中取得了较好的效果。最后进一步指出了面向体系结构(SOA)模式为以后ISMS的设计新方向。     

旅游管理研究生综合素质培养思路探讨

面对目前旅游管理研究生就业难的现象,分析当前旅游管理研究生培养中存在的问题和原因,有针对性地从教育方法、教学内容等方面提出一些合理化建议,以促进旅游管理研究生综合素质的提高。     

集成化物流的管理控制模式探讨

集成化物流作为一种全新的物流组织模式,其管理控制模式有其独特之处。本文认为其管理模式应该是一种基于规则和流程相结合的管理模式,并对其实施的必然性和实施的要点作了进一步的论述。     

An analysis of snow options for ski resort establishments

This study proposes a pricing method for put options on snow level for tourism establishments operating in Palandoken ski resort in the east of Turkey. In the calculation of put prices historical densities and Edgeworth adjusted densities methods together with Alaton, Djehiche, and Stillberger (2002) method have been applied. The findings show that there may be significant differences in the prices calculated by the three different methods, hence enabling both parties, i.e. buyers and sellers, with bases in the negotiation process. As the study is primarily aimed at providing a framework for pricing put options on snow levels in general, it is expected that it would be of use not only for this particular ski resort but also for various ski resorts in the world.