Fostering international brand loyalty through committed and attached relationships

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the relationship-building approach to best use. The current study, orchestrating the main concepts derived from three relationship-building paradigms with necessary adaptations and modifications, develops and validates the Relationship-Building for Strategic Brand Management Model. Its most noteworthy contribution lies in the coalescence of pragmatic utilitarianism, emotionalism and social symbolism, orienting the relationship-building approach to correspond to the principle of holistic consumer experience management. As explicated by the model, committed and attached relationships built upon the relationship foundation mirroring the holistic essentiality of holistic consumer experience are convertible into powerful driver of international brand loyalty. The model structure and causal path pattern prove to be applicable to different international product brand categories in different regions. Strategic implications are deduced from the research findings, which the international brand manager may take into consideration to maximize the effectiveness of relationship-building strategies for fostering brand loyalty in the international market.     

浅谈日本农业现代化经验及对我国的启示

基于日本农业在农户小规模经营基础上实现现代化的基本经验,阐述了日本的成功经营对我国农业现代化的启示：深化耕地制度改革,发展家庭适度规模经营;大力发展小城镇和农村中小企业,积极推进农转非;加大政府的财政支持力度;建立健全农民合作经济组织体系。     

品牌体验、信任与满意

本文探讨了消费者品牌体验对消费者品牌满意的影响,同时探讨了消费者品牌体验各维度之间的关系。品牌信任在消费者品牌体验对消费者品牌满意的影响中起中介作用。本文采用了结构方程模型。建议企业多增加品牌体验的措施以增加消费者的品牌体验,从而提升消费者对品牌的满意度。     

关中—天水经济区人类发展水平空间差异分析

以人类发展指数(HDI)为测度指标,利用HDI计算公式及ESDA方法,对关中-天水经济区65个区县的人类发展水平进行空间差异分析及空间关联分类。关中-天水经济区人类发展水平大多数处于中下水平,且区域差异明显,呈现由市辖区向周边区县递减的分布特点;构成人类发展指数的三个指标中预期寿命指数和教育指数的区域差异较小,而GDP指数区域差异大;关中-天水各区县的人类发展指数存在较强的正的空间相关性,西安市的雁塔区、未央区、莲湖区、碑林区等9个区县成为高-高聚集型区县的显著性聚集区,而天水市的张家川、清水县、秦安县和宝鸡市的陇县等6个区县成为低-低聚集型的最显著区域。针对关中-天水经济区人类发展水平的区域差异,提出相应的政策建议。     

虚拟品牌社区成员参与的影响机制研究——基于畅快体验的视角

虚拟品牌社区是一个有效的传播平台,也是企业顾客关系管理的有效途径,而促进社区参与是虚拟品牌社区成功运营和发展的重要前提.基于体验的视角,建立包含社区价值、畅快体验、品牌认同的社区成员参与的影响机制模型,并对虚拟品牌社区成员参与的动机进行实证研究,得出结论:互动价值对社区参与有积极的影响作用;畅快体验在互动价值对社区参与...     

构建师生互控教学机制的研究

改革开放以来,我国高等教育事业获得长足发展,改革取得令人瞩目的成绩。人才培养是高等学校的根本任务,提高教学质量是高校工作永恒的主题。文章认为高校要以教学监督与制度建设为保障,以设立教育教学评估中心为途径,以教育部本科教学评估为契机,在建立健全教学质量监控长效机制方面做了一些有益的探索和尝试。     

延安时期国共谈判的历史经验与现实启示

延安时期,中国共产党以民族利益为根本,高举抗日民族斗争的大旗,与国民党进行了艰难复杂的协商和谈判,实现了国共两党的携手合作,促成了抗日战争的全面胜利。我党在延安时期国共谈判中积累的谈判斗争经验及取得的显著成就,为促进当今海峡两岸关系的发展,提供了历史借鉴和有益启示。     

俯首甘为孺子牛——辅导员工作经验浅谈

学生是民族的希望,是祖国的未来。高校是培养社会主义合格建设者和可靠接班人的摇篮,是当今世界综合国力竞争的前沿阵地。政治辅导员作为高校学生日常思想政治教育和管理工作的组织者、实施者和引导者,担负着为国家和社会输送人才的重任。我们要用"俯首甘为孺子牛"的精神,默默奉献,善于创新,努力完成这个光荣的使命。     

Using choice experiments to value catchment and estuary health in Tasmania with individual preference heterogeneity*

Choice experiments (CE) have become widespread as an approach to environmental valuation in both Australia and overseas. However, there are few valuation studies that have addressed natural resource management (NRM) changes in Tasmania. Furthermore, few studies have focussed on the estimation of estuary values. The CE study described in this paper aims to analyse community preferences for NRM options in the George catchment, Tasmania. Catchment health attributes were: the length of native riverside vegetation; the number of rare native animal and plant species in the George catchment; and area of healthy seagrass beds in the Georges Bay, which was used as a measure of estuary condition. Mixed logit models with interactions between socio‐economic variables and the choice attributes were estimated to account for systematic and random taste heterogeneity across respondents. Results reveal considerable variation in preferences towards the attributes and show that value estimates are significantly impacted by the way in which we account for preference heterogeneity. Preference heterogeneity thus needs to be considered when estimating community willingness‐to‐pay for environmental changes. This study further shows little responsiveness to the presented changes in estuary seagrass area.     

Methods and tools for integrated assessment of land use policies on sustainable development in developing countries

For stimulating sustainable development in developing countries, land use patterns and land use changes are considered critical, and therefore effective and efficient land use policies are needed. In this paper we present a methodological framework that has been developed in a joint European and developing countries project (LUPIS – Land Use Policies and Sustainable Development in Developing Countries), to assess the impact of land use policies on sustainable development in developing countries. An illustrative application is presented for a case study in China, where water pollution due to agriculture in Taihu Basin is a major problem.