地方工科院校文科实践教学资源优势及其利用

地方工科院校的文科专业应充分把握自身的环境资源特征,依托工科背景,利用工科院校传统与文化积淀的优势,构建具有应用文科特色的实践教学体系。     

语言背景人文言语网络与语文三性

语言背景下人文言语网络是语言的语义信息和语法信息转化为语用信息的言语场。理解和使用语言表情达意是在语言背景人文言语网络作用下把语言的能指性确定为可指性，构建表情达意的言语系统，体现了语文工具性、人文性和科学性的和谐统一。     

“反讽”与“药”——对庄子与柏拉图语言观中悖论的比较

在庄子与柏拉图的哲学中，语言受到排斥，他们认为道（意）与言之间、理念与语言之间存在等级关系。然而，他们都没有全盘否定语言，而是充分认识到了语言的价值。虽然他们对待语言的态度都存有悖论，但二者的悖论是有很大差别的，在庄子的语言观点中更多地显露出非理性、直觉性和生态自然性等后现代特征。     

Impression management: dual language reporting and voluntary disclosure

The presentation of corporate disclosure may be explained by impression management. The relative extent of corporate disclosure may be related to information costs. This paper links these two theoretical perspectives by comparing the extent of voluntary disclosure in companies that have chosen to present a dual language approach to reporting, relative to the disclosure provided by companies choosing to report only in one language. The analysis shows that voluntary disclosure is higher in companies that have higher visibility through dual language reporting and whose investors face higher information costs. The analysis also shows that voluntary disclosure by companies reporting only in one language is associated with domestic visibility in market listing and type of industry, while that of companies reporting in two languages is associated with responding to market pressures.     

《吕氏春秋》语言观探析

<吕氏春秋>借鉴了当时各家学派的语言观,并对之加以整理、综合,最终形成了自己对语言的认识与看法.<吕氏春秋>对语言问题的探讨,体现了作品内涵丰富的特点,在今天仍有着现实的意义.     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.     

普通语法学的汉语句法符号

普通语法学需要一种句法符号,汉语句法符号只是其中之一。在句法符号的视野里,语言的生成是一个随时可以直观的过程。使用Tgl、Wzt和Jdl三个汉语句法符号,则描写出了语言生成的基本过程和句中的基本语法关系。     

城镇化过程中小城镇居民的语言生活问题及对策——以海宁市长安镇居民为例

以社会语言学相关理论为指导,对嘉兴海宁市长安镇居民语言生活状况进行了实地调查,通过统计方法定量分析研究了小城镇居民的语言生活现状及其语言态度,并以此为依据提出在城镇化、外来人口流动和普通话普及的大背景下,如何使普通话与方言共生共处的一些可行途径。     

A Typology of Communicative Strategies in Online Privacy Policies: Ethics, Power and Informed Consent

The opaque use of data collection methods on the WWW has given rise to privacy concerns among Internet users. Privacy policies on websites may ease these concerns, if they communicate clearly and unequivocally when, how and for what purpose data are collected, used or shared. This paper examines privacy policies from a linguistic angle to determine whether the language of these documents is adequate for communicating data-handling practices in a manner that enables informed consent on the part of the user. The findings highlight that corporate privacy policies obfuscate, enhance and mitigate unethical data handling practices and use persuasive appeals to increase companies’ trustworthiness. The communicative strategies identified provide starting points for redesigning existing privacy statements with a view to communicating data handling practices in a more transparent and responsible manner, laying the groundwork for informed consent.     

An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events

This paper presents an easily used framework for modeling ticket sales to performing arts and entertainment events. Unlike existing efforts in this area, our framework allows us to: (1) model demand for events that consist of more than a single performance; (2) account for the influence of promotional effort on ticket sales; and (3) account for sellouts of some performances. The framework is applied to ticket sales for a university theater company, where it predicts ticket sales well in both an estimation and holdout sample. We discuss how the framework has influenced the company's marketing decisions.