网络安全事件流中异常检测的方法分析

伴随着计算机的普及应用与网络安全问题的日益突出,探寻一种网络安全异常的检测方式已经显势在必行。而优良的网络安全检测方法可以动态的反应网络的安全状况,及时的做出预警。本文之所以网络安全事件流的异常检测为论述对象,就是因为它不仅可以检测到来自外部的攻击,还可以检测用户本身在日常的操作中所使用的非授权行为。     

从企业人力资源成本角度谈员工忠诚度

基于忠诚度和人力资源成本的理解上,得出两者是双向互动关系的结论,并从人力成本的取得、开发和使用成本三个方面提出提升员工忠诚度的措施。     

我国生态退耕工程的政策保障体系研究

生态退耕工程从1999年试点实施以来,取得了显著成绩,但同时政策体系本身的缺陷和贯彻实施中的问题也逐渐显现出来。在目前我国退耕政策正处于面临质疑与挑战的关键时期,加快完善相关的政策保障体系,对于确保生态退耕工程的顺利完成和最终目标的全面实现具有极其重要的意义。本文通过对西部退耕工作中现存主要问题的剖析,综合得出为保证退耕工程顺利实施,西部生态退耕政策保障体系所应具有的内涵和框架体系,以求为国家制定更为完善的生态退耕政策提供合理建议和科学依据。     

基于顾客忠诚理论的团购营销策略研究

随着电子商务的快速发展,团购营销策略是基于顾客的忠诚而成功的。根据顾客忠诚理论,构建团购营销策略下顾客忠诚度影响因素模型。利用实证研究对团购营销策略下消费者忠诚度进行评估,结果显示:影响团购顾客忠诚的关键因素,包括服务人员的服务质量、企业形象和网站响应性等。     

企业道德建设对员工满意度影响机制的实证研究——基于员工感知的企业社会责任中介效应分析

本文构建了企业道德建设、员工感知的企业社会责任和员工满意度的中介模型及相关假设,包括1个主模型和3个分别基于企业道德建设、员工感知的企业社会责任和员工满意度的子模型。对227个有效样本的实证研究结果表明,员工感知的企业社会责任在企业道德建设与员工满意度之间发挥了中介效应;员工感知的企业社会责任分别在企业道德建设的4个子维度(是否拥有道德守则、是否拥有道德培训、道德守则的推广、道德培训时间)与员工满意度的正向关系中发挥了中介效应;员工感知的企业对顾客、环境和员工的责任分别在企业道德建设和员工满意度之间发挥了中介效应;员工感知的企业社会责任的中介效应还存在于企业道德建设和员工满意度的两个维度(内在满意度和外在满意度)之间。     

Examining the impact of experiential value on emotions,self-connective attachment,and brand loyalty in Korean family restaurants

ABSTRACT

This study examines how experiential value as perceived by customers of Korean family restaurants influences consumption emotions, self-connective attachment to the restaurant brand, and, ultimately, brand loyalty. Having conducted a comprehensive literature review, the study proposes and estimates a model that specifies the interrelationships among four dimensions of experiential value (i.e., atmosphere, escapism, customer return on investment, and service excellence), and latent variables of positive and negative emotions, self-connective attachment, and brand loyalty. Analysis with structural equation modeling was conducted with data collected from customers of family restaurants in South Korea. The results show that dimensions of experiential value influence either positive or negative emotions. The emotion variables, together with self-connective attachment, also mediate the relationships between perceived value of dining experience and brand loyalty.     

Reciprocity between soccer events and visited destination in a border context

ABSTRACT

The study proposes a conceptual model based on hypothesized relationships among team fanship, satisfaction with the event, and host city as antecedents of behavioral intentions in the United States–Mexico border context. The analysis used data from 290 visitors who attended three soccer games of the Xoloitzcuintles team of Tijuana. The results revealed (1) the emotions felt at the visited destination had significant influences on fanship, satisfaction with event venue, and intentional behavior; (2) fanship and event satisfaction do not seem to influence the visitors’ intentions to return and recommend the visited place; (3) gender and duration of the stay showed a significant moderating function.     

心理契约违背对饭店顾客忠诚的影响——服务补救策略的调节效应

针对服务企业普遍面对的服务补救低效与顾客忠诚保持的挑战,文章基于心理契约与前瞻性服务补救理论,构建了顾客心理契约违背、服务补救和顾客忠诚间关系的分析框架,实证分析了心理契约违背对顾客忠诚的作用机理,并检验了服务补救策略对这一关系的调节效应。通过对262名饭店顾客的问卷调查,采用回归分析法处理数据,研究结果表明:心理契约违背两个维度与饭店顾客忠诚两个维度均呈显著负相关关系,顾客心理契约违背程度越高,顾客忠诚度越低;服务补救在心理契约违背与饭店顾客忠诚的关系中起到部分调节作用,即当企业服务出现失误而使顾客感知心理契约违背发生时,如果能采用恰当的服务补救策略,可以降低心理契约违背对顾客忠诚的负面影响。     

Cognitive,affective, conative,and action loyalty: Testing the impact of inertia

Research increasingly emphasizes the significance of customer loyalty to a firm's success. In order to provide a clearer understanding of hotel customers’ loyalty-formation process, this study proposed and tested an extended Oliver's (1997) four-stage loyalty model by employing a multi-dimensional approach for each attitudinal loyalty stage while considering the moderating impact of inertia. The original model was slightly altered to improve its fit and predictive ability. Results from the structural model generally supported proposed paths among the variables in the model (cognitive, affective, and conative loyalty components and action loyalty) and verified the mediating roles of study variables in forming action loyalty. Further, findings from structural group comparisons using invariance tests indicated that the links from satisfaction to commitment and intention and from intention to action loyalty were stronger for the low inertia group, supporting the moderating role of inertia. Implications are discussed, and limitations of this study are briefly outlined.     

The effects of customers’ perceptions of brand personality in casual theme restaurants

Although existing studies recommend that restaurant chains develop and communicate salient brand personalities, no research to date provides empirical evidence that perceptions of unique brand personality by consumers lead to positive outcomes in the restaurant business. Therefore, using a sample of 336 adults, this research models the causal relationships between brand personality perceptions, brand preference, attitudinal loyalty, and positive word-of-mouth (W-O-M) behavior for the Olive Garden and Chili's restaurant chains. It was found that for both chains, brand personality perceptions have a positive effect on brand preference and attitudinal loyalty, brand preference has a positive impact on attitudinal loyalty, and attitudinal loyalty has a positive influence on positive word-of-mouth (W-O-M) communication. In addition, for the Olive Garden and Chili's brands, it was also found that there is a direct link between brand preference and word-of-mouth behavior.