我国商业银行客户保留策略研究相关文献综述

商业银行如何在日益竞争激烈的竞争环境中取胜?为了解决此问题,本文首先通过对顾客满意、顾客忠诚、顾客保留及三者之间的关系进行综述,然后对商业银行客户保留策略综述,为银行制定客户保留策略提供借鉴。     

试论行动导向型教学法在五年制高职专业课教学中的应用

行动导向型教学法强调学生是学习过程的中心,教师是学习过程的组织者与协调人;在教学中遵循"资讯、计划、决策、实施、检查、评估"这一完整的"行动"过程序列,注重教师与学生的互动,鼓励学生积极参与课堂教学的各个环节。这种教学方法有别于传统的课堂教学,非常适应五年制高职学生心理及生理的成长需求。因此,如何通过应用行动导向型教学法,使五年制高职学生摆脱曾经学习失败的阴影,经过五年卓有成效的学习,成为自信、自强的社会有用之才,是本文欲探讨的焦点问题。     

美国科技决策机制的应急弹性分析

作为一个开放系统,美国科技决策机制在运行过程中面临一系列内部、外部因素或事件的冲击时,展现出了较强的系统自身的反应和应变能力,亦即美国科技决策机制的应变能力与反应弹性。     

“一号双机”业务解决方案

"一号双机"业务具有挽留拆机用户、促进固话和小灵通的回归等优势,真正实现了固话超级无绳的目标。文章详细介绍了一号双机业务的功能及实现方式。     

跨渠道购买行为模式下网络零售商忠诚研究

文章探讨了跨渠道购买行为模式下消费者认知对网络零售商忠诚的影响。实证数据分析显示,网站服务质量、心理成本、转换成本对网络零售商忠诚具有显著的影响。虽然愉悦体验对网络零售商忠诚的直接作用尚未获得统计学意义上的支持,但其通过顾客价值对网络零售商忠诚产生间接影响。这些研究结果为实施多渠道营销战略提供了重要启示。     

Does Consumers' Feeling Affect Their Quality of Life? Roles of Consumption Emotion and Its Consequences

Emphasizing the importance of attendees' consumption emotion, this study investigates the impact of festival attendees' consumption emotion on their psychological outcomes such as satisfaction, perceived quality of life and loyalty toward the festival. Structural equation modeling is used to test the dynamics of festival attendees' consumption behavior and its consequences. Results of this study indicate that festival attendees' emotional behavior has a positive relationship with their overall satisfaction, which is identified as a key predictor for their loyalty and quality of life. The study's theoretical contributions and practical implications are discussed in detail along with its limitations. Copyright © 2014 John Wiley & Sons, Ltd.     

体验营销下如何提高顾客忠诚度

本文认为,随着体验经济的来临,人们的消费不再仅仅满足于获得更多的物质产品与获得产品本身,而是更多地考虑商品的象征意义和象征功能,更加注重通过消费获得个性的满足,维持顾客对企业的忠诚度成为企业面临的一个十分严峻的问题。文章提出,体验营销下顾客忠诚度除受消费情感、转换成本、关系信任和竞争替代者吸引力等因素影响外,还与企业体验需求的准确识别、顾客的参与程度及企业与顾客之间的沟通情况有关。企业要想获得竞争优势,必须认真分析顾客心理,采用体验营销组合策略,通过品牌营销、情感营销、顾客体验管理来提高顾客忠诚度。     

谈服务业顾客忠诚及其培养

随着我国服务市场竞争日益激烈,顾客忠诚对服务业的生存与发展意义重大。影响服务业顾客忠诚的因素是多方面的,包括服务质量、顾客满意、转换成本以及顾客价值等;服务业要培养顾客忠诚,必须有效管理顾客期望,提供超越顾客期望的价值,提高顾客满意度,培养品牌忠诚度,稳定员工队伍。     

中国中小型食品企业的品牌策略研究

“品牌”如今已被认为是增加商业价值的重要手段之一。然而,时下国内的中小型食品企业似乎尚未在品牌管理和策略方面给予足够的重视。近年来,品牌的科学衡量和管理激发了不少市场研究者的兴趣。前人的研究大多是把品牌管理和策略作为一个整体或者强调不同品牌的价值及其特点;在此基础上,笔者通过对收集数据的分析,为中小型食品企业提出了一个假设的品牌模型(“六星”模型),希望该模型能够给予目标企业相应的指导并对该领域未来的研究做些铺垫。     

Road Travelers' Motivations and Loyalty: Train Versus Bus Services

ABSTRACT

Railroad and highway travel may differ not only in terms of their nature but also in terms of their appeal to travelers. Travelers may have different motivations to use either transportation mode in either inbound or outbound directions. Travelers may also demand different services or service traits of the provider in order to gain satisfaction in the short-term and/or become loyal customers in the long-term. This study uses a 2?×?2 design to compare train and a bus service between two cities 250 km apart in a country where these two means of transportation are equally essential. The study also compares the outbound and inbound routes in order to acknowledge additional differences in both the travelers' motivations and the customers' loyalty formation. The results show that travelers' motivations for choosing train or bus transportation differ based on whether they are leaving from or returning to the city that was the original point of departure. They also show that customers' long-term relationships with the provider significantly differ according to means of transportation and routes used. Characteristically, customers in the studied sample prefer train transport to leave and bus to return based on their idiosyncratic motivations of seeking value or money savings and their expectations of mutual loyalty. This research suggests practical consequences both for understanding travelers' motivations and customer loyalty formation and for managing policies regarding train and bus services competing for specific segments of travelers.