How are young music artists configuring their media and sales platforms in the digital age?

Abstract

Research on how music artists generate sales from their content through different platforms is scant. In this study, configuration theory is used to show that different market access configurations are viable simultaneously and that young musicians differ significantly in how they generate revenues. Using data on the media and sales performance of 338 young musicians in the Netherlands, we show that there is an ‘Emerging Star’ group (7–13% of artists depending on regional scope) and that record labels play an important role in this configuration providing broad media access on all platforms, both old and new. Digital age ‘Independents’ (14% of young artists), mostly without a record label, seem to benefit from the use of social media while exploiting synergies around live music. All artists in the remaining groups ‘Question Marks’ and ‘Hobbyists’ experience low to very low performance on all platforms. This study shows that configuration theory can provide detailed insight into viable and unviable marketing strategies. In particular, it shows that the globally declining music CD platform can still be very important for specific artists that exploit synergies between live performances, on-site CD sales and social media fan relationship management. The implications for marketing theory and young music artists are discussed.     

儒家“礼乐刑政”和谐治国方略及其启示

儒家"礼乐刑政,综合为治"的治国方略,为我国古代封建王朝的长治久安发挥了重要的作用。"礼治"、"乐治"、"刑治"和"政治"各具特色,蕴含着丰富的和谐智慧,为我们提供了关于道德、文化艺术、法律及行政管理等方面建设的具体经验。"综合为治"则彰显四大方略融通并举,共促和谐治世之效,对我们今天构建和谐社会具有借鉴意义。     

农村学校音乐新课程实施现状调查与建议

素质教育是国民教育事业追求的终极目标。音乐作为美学教育的重要领域,在素质教育中举足轻重。"应试教育"的观念在农村根深蒂固,新课程的推广尚有一定的难度。本文为了了解农村音乐新课程改革推进的主要障碍,提出解决的思路。作者通过问卷调查的方式,了解农村音乐新课程实施的现状,发现改革的不足,分析农村学校音乐教育薄弱的原因,期望能起到抛砖引玉之效。     

口碑与收视的双赢吗——对《中国好歌曲》的冷思考

2014年一开年,中国电视综艺节目硝烟四起.《中国好歌曲》《我是歌手》直面竞争.一直在娱乐方面广受诟病的央视,终于在2014年,凭借《中国好歌曲》的强势串红,扬眉吐气了一番.然而,作为国内第一档聚焦歌曲、聚焦创造者而非歌唱者的音乐真人秀节目,《中国好歌曲》它好在哪里？从传播学的角度分析它,对我国综艺娱乐节目、对音乐真人秀的节目发展,有一定的现实意义.     

浅析企业社会责任标准对宁溪节日灯产业的影响

文章指出,企业社会责任标准引起了国际社会越来越广泛的关注,我国从事劳动密集型、低成本优势商品出口的企业受到一定的影响。宁溪镇节日灯产业作为高度劳动密集型产业,应针对该产业在履行社会责任方面存在的问题和面临的任务,积极开展企业社会责任标准认证,争取在新的贸易壁垒中化被动为主动,获取竞争优势。对政府来讲,要转变政绩观,加强执法力度和预警机制;对企业来讲,要升级产业价值链结构,调整企业战略,积极准备申请认证,通过谈判规范国际采购商行为,壮大自己;对中介机构来讲,要树立为企业服务的理念,积极帮助企业应对企业社会责任标准,发挥政府和企业无法替代的作用。     

撒班节的起源与文化变迁

撒班节作为塔塔尔族的传统节日,是塔塔尔文化的代表。每年6月下旬塔塔尔人民都要聚在风景优美的草地上庆祝撒班节,它的缘起是对农具“犁”所带来的增收的感谢。随着时代的发展,撒班节发生变迁是必然的,主要有举办热情、饮食、服饰、娱乐活动、功能及地域等方面的变迁,而发生这样的变迁是经济发展、政策调适、文化传播与族群认同的结果。     

广州市用水量变化规律分析

结合广州市部分经验调度工况的结果,从宏观角度分析广州市的用水量变化规律及其影响这种变化规律的内在因素和外在因素。分析不同节假日、不同工作时段的用水量变化规律,为优化调度提供参考依据,最终达到节省能源消耗,提高生产效益和经济效益的目的。     

Art festival attendance: Who attends and why with implications on developing future festival attractiveness

Art festivals are an increasing part of a destination's event portfolio, asserted by destination marketing and management agencies to hopefully promote community engagement including attracting tourism, trade, and talent to the destination. With art festivals a common annual event feature at destinations, the competition for festival participation has increased, creating a greater need to isolate those festival attributes that are specifically appealing to targeted visitor segments. Examining participant profile and motives to attend the publically funded annually recurring Macau Arts Festival (MAF), the findings of this case study showed mostly community involvement with participants being mainly well educated, middle-aged, and female. While an aim of the festival, international participation in the festival was limited. A factor analysis on motives to attend the festival revealed that while there was common agreement with previous literature on reasons to attend, Macau's cultural background provided increased opportunity for the MAF to differentiate the event. Marketing implications also suggested investigating a communication strategy that could differ between attracting local and international audiences. With a significant cost to public finances, greater scrutiny on the appeal of the festival to specific local and international audiences was recommended to better present the cost to benefit argument for hosting.     

网购节物流订单延误根本原因研究

针对网购节订单延误这一问题进行深入研究,通过对近五年淘宝网、全国物流行业基础数据的搜集、整理和分析,总结得出网购节期间物流需求的巨大波动性增长是造成该时间段订单延误的根本原因。并指出利用需求管理中的"经济手段"应该能够缓解网购节中的物流运输压力,进而达到解决订单延误问题的目的。     

Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior

Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines the behavioral intention of visitors to a Korean Oriental medicine festival. This study employs the extended model of goal-directed behavior (EMGB) that incorporates two constructs related to Oriental medicine festivals: the Oriental medicine image of festival site (image) and the perception of Oriental medicine (perception). An on-site survey was conducted with 423 visitors attending the Sancheong Herbal Festival in South Korea. Results reveal that attitude, subjective norm, and positive anticipated emotion influenced visitors' desire to attend the festival, which, in turn, influenced their behavioral intentions. Two constructs of image and perception formed positive and significant relationships with attitude toward attending the festival. Practical implications of the study results are discussed.