音乐疗法对缓解大学生英语考试焦虑情绪的实验研究

在目前大学英语学习中,焦虑是困扰教师教学和学生学习最大的情感障碍。音乐心理治疗方式能够明显改善大学生对英语考试的焦虑情绪,提高大学生的外语考试成绩,培养其调控焦虑情绪和其他不良情绪的能力。     

Creative industries and Britpop: the marketisation of culture,politics and national identity

Do contemporary governments adapt to rising social movements or do they actually cause them? This paper endeavours to argue that although it is often difficult to determine the origins of social transformations, there are reasons to believe that there exists not only a co-option but also a conscious shaping of social changes by political projects or governments for their own benefit. Building on other contributions that state that popular culture and youth consumerism are used in favour of nation branding, the present study moves beyond this to analyse the active role that governments play in the marketisation and consumption of culture, thus artificially multiplying the effective impact of some cultural waves that ultimately serve political purposes. In particular, I examine the so-called “Cool Britannia” phenomenon that, founded on the flourishing of new creative industries, with Britpop in the lead, had a significant historic impact in Britain.     

Co-creation of background music: A key to innovating coffee shop management

Music is known to affect patrons in a service environment, and its types and applications have been widely studied. However, little research has yet addressed the possibility for patrons to create their background music (BGM) in collaboration with service providers. Also, the coffee shop has often been neglected as a research area for BGM application. We, thus, explore the potential for co-creation of background music (BGM) in coffee shop management. Based on the notion of congruity effect, which holds that congruent BGM leads to approach behavior, our research unveils that patrons experience a positive mood from BGM in harmony with a coffee shop environment and in turn show approach behavior represented by spending more money and time. More importantly, our research further explores the effect of BGM co-creation in boosting approach behavior (via enhanced perceived mood). The findings of this research suggest that coffee shop owners would benefit from adopting this co-creation strategy in managing their coffee shops.     

Tourism and Afro-Antillean Identity in Panama

Throughout its history as a nation, Panama has emphasised its Spanish roots. Having become a postcolonial state, Panama now exploits its multiculturalism for the purpose of attracting tourists. In this context, Afro-Antilleans in the Archipelago of Bocas del Toro – historically marginalised and considered temporary migrants – are developing gendered and racialised identities for tourist consumption, in response to the state's tourism promotion and in pursuit of a complex cultural politics. Tourism provides an occasion for Afro-Antilleans to reposition themselves within the Panamanian nation, vis-à-vis the state and other ethnic groups. ‘Panamanian’ Afro-Antillean identities are also transnational, African and Caribbean; these constructions of difference in the touristic context are inevitably contradictory, at once national and diasporic. This paper explores these complexities and their complex origins: nationalism, regional and trans-Atlantic migration, and tourism. It concludes that so-called globalisation, in this setting, results in a proliferation of conflicting differences rather than in homogenisation.     

A distribution revolution: Changes in music distribution in the UK 1950–76

Little business history has been written on the popular music industry while sociological study has tended to focus on the effect of the industry on society. This paper concentrates on how recorded popular music reached the customer, charting the evolution of the industry in the UK from a cartel structure distributing only to specialists, into an industry which allowed upstream entry freely but increasingly emphasised large-scale distribution through mass retailers by the mid-1970s. The paper examines the structure of music distribution in the UK prior to 1965 and how the industry adapted its distribution strategy to the changing environment after 1965.     

Image Transformation for Mazu Pilgrimage and Festival Tourism

The aim of this article is to examine image transformation among tourists in regard to Mazu pilgrimage tourism in Taiwan. The focus is on examining the transformation in organic, induced and complex image dimensions targeting tourists; this study adopts one factor within-subjects ANOVA and systematic sampling as the methodology. A total of 297 samples studied shows that tourists exhibit significant differences in relation to the formation of 33 organic, induced and complex image items of Mazu pilgrimage. A summary of differential trends shows that tourists' perception of unique images (such as the 10 major ceremonies) is enhanced with information stimulation and tourists' actual visitation. Furthermore, tourism information stimulation has a significant effect on “psychological–common–individual attribute” images.     

如何拯救“亳州二夹弦”

作为悠久历史、极具艺术价值的地方剧种,＂亳州二夹弦＂正面临濒临灭绝的境地。探究＂亳州二夹弦＂的发展历程与音乐特点,实地调查其生存现状,问寻拯救之道,不仅是保存、发展传统文化的应有之义,也是丰富现代文化的必要手段。     

背景音乐在营销课中的巧妙运用

首先,本文通过回忆营销课堂的一次案例讨论引出了背景音乐的话题;随后,本文提出了背景音乐在营销教学中的四大功效;最后,本文分别探讨了背景音乐在营销课堂中的运用技巧以及注意事项。     

The embedding process of community ventures: creating a music festival in a rural community

Community entrepreneurship is a potentially powerful mechanism to improve the well-being of rural communities. To mobilize inhabitants for collective action, an emerging community venture must be embedded within a local community. Yet, the embedding process of community ventures is not well understood. Accordingly, this study explores how a community entrepreneur (CE) embedded an emerging community venture into a rural community and simultaneously stimulated social change in the community. Drawing on a longitudinal case study of a CE who created a jazz music festival in a rural Norwegian community, a dynamic conceptual framework was developed that highlights the roles and mechanisms that support the embedding process. The CE promoted social change by introducing external impulses to the local community and assumed a bridging role between the villagers and external actors in the embedding process. Some villagers assumed local embedding roles, while several external actors assumed external embedding roles. I identified four strategies that were used to increase the embeddedness of the community venture in the rural community and one strategy that was used by the CE to de-embed the venture in order to avoid constraints imposed by the local community. The importance of the different roles and mechanisms changed over time.     

清人词体发生诸说检讨

清人根据各自对词体特性的认识展开对词体发生问题的探究与解说。从“学”而言，清人大体上将词体发生时间定在盛唐至五代，并认为词体由诗与乐府衍变而来。关于词体生成方式，清人主要有“文体代嬗”与“音律递变”两种观点，其中以“音律递变论”为主流观点。从“术”而言，清人探究词体发生问题的着眼点主要在文体和音乐两个向度。在具体问题的论述上，清人注重文献实证，同时又能对不同视角的观点博观约取、汲异补正，显示出崇尚实证的学术路径与包容通变的学术思想。