旅游发展对摩梭女性的家庭权力影响研究——基于泸沽湖地区落水下村和开基村的对比分析

摩梭母系家庭是一种有别于当今世界上普遍盛行的男性中心主义的父系或父权制家庭的文化模式。本文以云南泸沽湖地区发展旅游多年的落水下村和尚未开发旅游的开基村为案例地进行比较分析,探讨旅游发展对摩梭女性的家庭权力影响。研究发现:摩梭母系家庭权力由老年女性向有文化、有能力的年轻女性转移;摩梭女性的家庭权力模式呈现出多样化特点。旅游发展后摩梭女性家庭权力的变迁是资源理论和文化规范理论共同作用的结果,而在父权制社会普遍适用的社会交换理论则不能为本案例提供基本解释。     

大学英语翻译中“句子冗长”问题探析

句子冗长是英译汉时常见的问题。有些句子不仅冗长,还伴随一定程度的语病;另有些句子虽然表面没有语病,但不符合汉语造句习惯。归根到底,句子冗长是一种翻译症,不利于教学规范,应引起广大英语工作者的重视。本文从汉语语法和语言习惯的角度出发,对这些冗长的句子进行分析和改正,希望能给广大英语教育工作者一些启示。     

Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior

Anticipated emotions and moral norms have previously been found to influence consumer adoption of pro-environmental products in different ways. However norms and emotions have seldom been combined in order to understand their relations in motivating consumers to adopt sustainable products. Despite the environmental benefits of sustainable products, consumer adoption is slow to take off. Utilizing data from an online survey (N = 576), this study finds that anticipated emotions directly influence consumer adoption and the effect of moral norms is mediated by the anticipated emotions. This study extends the norm activation model and implies communicating positive emotions for promoting sustainable products.     

Factors motivating male consumers’ eco‐friendly apparel acquisition in the South African emerging market

The necessity of pro‐environmental apparel behaviour is to date a neglected concept in the local South African apparel industry. This study focuses on male consumers’ underlying motivation and intent to acquire apparel in an eco‐friendly manner. The research hypotheses and framework for this study are based on the Norm‐Activation Theory and the Theory of Planned Behaviour to clarify underlying motivational factors that contribute to pro‐environmental apparel acquisition. Pro‐environmental approaches were conceptualized as consumers’ purposive reduction of the amount of apparel acquired as well as the evaluation and selection of apparel based on pro‐environmental attributes. A quantitative, cross‐sectional survey approach was used for explanatory research purposes. Male consumers (18 years and older, n = 305) were reached by means of non‐probability, purposive sampling. Respondents completed online and paper‐based questionnaires that included adapted scale items for use in the local context. Results suggest that respondents are aware of the environmental consequences of their apparel behaviour, which then ultimately influences their behavioural intent. In contrast to studies conducted abroad, social and moral norms did not significantly influence their decisions to acquire apparel in a pro‐environmental manner. Respondents’ attitudes and self‐efficacy (i.e. a dimension of perceived behavioural control) contributed to their pro‐environmental intent. Yet, controllability (another dimension of perceived behavioural control) was not a significant predictor of intent and warrants further empirical research. The findings of this study substantiate important recommendations for the development of intervention strategies to promote pro‐environmental apparel behaviour in emerging market contexts such as South Africa.     

汽车橡胶轮胎的正确使用

鉴于橡胶轮胎胎面花纹的类型特点和深度及其轮胎气压,是影响轮胎使用性能与使用寿命的重要因素,介绍了汽车对轮胎胎面花纹的使用要求,轮胎花纹及轮胎类型的选择、轮胎的材料与质量检验方法,同时指出了汽车橡胶轮胎的气压规范,以及合理装用汽车轮胎的方法,这都将有益于延长汽车橡胶轮胎的使用寿命。     

新老定额下某一教学楼工程造价的计算与对比

为对比新老定额下工程造价的差别,本文以一座中学教学楼为例,进行了新老定额下工程造价的计算与对比,结果显示新定额并没有使工程的总体造价涨幅,可见,房屋的涨价并非是房屋本身的费用增加所导致的,新定额的计算是更合理的。     

BP神经网络在我国人身保费收入中的应用研究

在提出和分析一套比较完整的人身保费收入指标体系基础上,采用我国1989￣2005年的实际经济年度数据,利用动量法和学习率自适应调整的BP算法对我国人身保险费收入进行拟合及测试(预测)分析。结果表明,与计量经济模型相比,神经网络模型具有更高的测试(预测)精度,平均相对误差为0.69%。最后通过相关度和影响度分析,强化了该模型应用价值。     

Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior

Accommodation purchase decision is a complex field that makes predictions of revisit intentions hard to examine. Our work explores psychological factors motivating visitors' decision-making concerning accommodation purchases by integrating the theory of planned behavior and value-attitude-behavior model. Using a group of multiple informants in Swiss universities, we performed partial least squares structural equation modeling to assess the impacts of subjective norm, attitude and perception of quality on visitors' revisit intention and loyalty in Airbnb and hotel contexts. Although the influence of said factors on purchase decisions varies in the two contexts, results suggest that subjective norm has an indispensable role in prompting revisit intention towards Airbnb and hotel accommodations. This paper's findings advance our understanding of visitors' decision-making processes concerning traditional hotels and accommodation establishments operating in sharing economy platforms.     

社会经济因素对农户种植决策行为的影响——基于主体模型的像元尺度模拟

[目的]保证粮食安全关乎国计民生和社会稳定。合理调控种植结构,优化粮食配比和产量,对于稳定粮食安全有着举足轻重的作用。目前,以大豆为主的油料作物多依赖进口,严重威胁我国的粮食安全,为了优化种植结构,提升油料作物自给率,对农户种植决策行为的研究十分必要,具有科学价值和政策意义。[方法]文章选取黑龙江省松嫩平原粮食主产区的主粮种植结构为研究对象,通过农户问卷调查并结合社会经济统计数据以及作物空间分布数据,采用基于主体模型（Agent-based Model,简称ABM模型）模拟了2016—2020年农户作物种植（大豆、水稻、玉米）的决策行为以及作物空间分布格局。[结果]ABM模型模拟的平均总体精度为63%,结果显示种植决策行为与社会规范因素较为相关,例如：农户所处周边社会环境中大多数人种植水稻,该农户有较高的概率选择种植水稻;经济因素也是重要的影响因素,例如：水稻种植收益高则更多人种水稻。根据ABM模型的情景分析结果显示,农户受周围农户种植决策影响程度越高,越倾向于选择周围农户的种植结构;而当大豆补贴金额变化时,农户更倾向于选择种植收入较高的种植结构。[结论]该研究构建的基于农户决策行为的...