服务补救、感知控制对消费者正面口碑传播意愿的影响研究

文章以服务失误作为研究背景,以消费者正面口碑传播意愿作为因变量,探讨促进消费者正面口碑传播意愿的影响因素及其产生机理。首先,文章通过探索性研究发现,服务补救、感知控制是影响消费者正面口碑传播意愿的关键因素;其次,将服务补救细分为有形补偿、响应速度、道歉和补救主动性,验证了它们对正面口碑传播意愿的直接影响作用;再次,检验了服务补救在影响正面口碑传播意愿过程中感知控制的调节作用。实证研究表明:感知控制在有形补偿、响应速度和补救主动性对正面口碑传播意愿的影响关系中起到正向调节作用,而对道歉的调节作用并不明显。最后,分析了该研究的管理启示、研究不足与未来的研究方向。     

管理层缘何频繁发起并购：过度自信抑或私利

上市公司管理层频繁发起的并购是出于其过度自信还是私利驱动?依据行为经济学和委托代理等基本理论,文章选取2008-2011年发生并购事件的上市公司为研究样本,利用Logit回归模型和负二项回归模型,将管理层过度自信的心理偏差和追求个人收益的自利动机纳入同一框架进行研究。研究结果表明,尽管发生并购事件的上市公司中管理层过度自信的心理状态普遍存在,但管理层发起频繁并购的动机更多的是出于其对个人私利的追求;而在上市公司频繁并购的诱因中,管理层的过度自信具有"杠杆效应",即:管理层过度自信的心理状态会增强其为了谋取货币薪酬和在职消费等个人私利最大化而实施高频率并购活动的意愿。研究发现为公司连续并购的动因理论做出了增量贡献,也利于丰富基于中国制度背景的并购相关研究议题的经验证据。     

A Structural Model for Examining how Destination Image,Perceived Value,and Service Quality Affect Destination Loyalty: a Case Study of Orlando

The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word‐of‐mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family‐oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.     

The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers

This paper aims to evaluate Generation Y users' social interaction with online social networks (OSNs) by testing a theoretical model, which consists of antecedents and consequences of social interactions in an OSN travel context. An online self‐administered questionnaire was sent to a systematic random sample of 12 000 college students at six US universities, and 513 respondents in total participated in the study. Study results suggest that innovativeness, perceived utility, and information sharing are effective for developing online social interaction. The paper discusses theoretical and practical implications of study results and provides suggestions for future research. Copyright © 2012 John Wiley & Sons, Ltd.     

Determinants of tourists' expenditure at mass participant sport events: a five-year analysis

Using the five-year data of a US running event (N?=?9380), this study examined key determinants of tourists' expenditure in a mass participant sport event. Economic constraint, travel-related, socio-demographic, and sport-related facets were integrated into the expenditure model while considering changes in tourism prices. The proposed four-facet model provides a broader framework for event organisers and destination marketers in evaluating what factors determine participants' spending behaviours while at the destination, thereby maximising the potential economic benefits of hosting a participant sport event.     

Predicting tourists' behavioural intentions at the destination level

Using structural equation modelling, the formative model was tested on a sample of 703 tourists who visited six coastal destinations in Montenegro. It relies on the complex relationships between five constructs – perceived quality of a destination's offerings, tourist satisfaction, perceived equity, perceived benefits and behavioural intentions – simultaneously incorporating the emotional and rational self-regulatory mechanisms. The empirical results supported the hypothesised relationships. The group of eight tourist destination attributes affects perceived quality of a destination's offerings that positively and directly relate to perceived benefits, behavioural intentions and tourist satisfaction, whereas satisfaction is also determined by equity perceptions. Additionally, perceived quality of a destination's offerings also relates indirectly to tourist behavioural intentions, through perceived benefits and tourist satisfaction, while satisfaction also mediates the interaction between perceived equity and tourist intended behaviour. These research results contribute to a deeper understanding of which behavioural processes, and with what strength, lead to the increase in tourist loyalty at the destination level, and ultimately provide better insights into the predictors of behavioural intentions.     

基于计划行为理论的乡村旅游意向研究

近来,乡村旅游已得到越来越多旅游学者的关注,而微观层面的乡村旅游行为这一主题鲜有研究。文章基,于计划行为理论,通过构建乡村旅游意向的概念模型,旨在检验乡村旅游意向的深层次影响因素和机制。通过对430份样本数据进行探索性和验证性因子分析以及结构方程模型分析发现,情感性态度和工具性态度、外部压力和个人规范、自我效能感和便利认知对旅游者参与乡村旅游的意向存在显著的正向影响,研究最后还提出了引导旅游者参与乡村旅游的管理启示。     

三种社会交换关系对不同维度员工沉默的影响

沉默是一个基于复杂动机的复杂行为,不同维度的员工沉默行为由于动因不同,可能影响因素并不相同。文章基于社会交换理论,分别以组织支持、领导-下属交换和同事支持衡量员工与组织、上级和同事的社会交换关系水平,通过对107名员工的调查发现,组织支持和领导-下属交换对漠视沉默有负向影响,领导-下属交换对默许沉默有负向影响,而同事支持对防御沉默有负向影响。研究结果进一步丰富了员工沉默的相关理论,也有利于企业采取针对性措施促进员工建言。     

Who Cares about Environmental Stigmas and Does It Matter? A Latent Segmentation Analysis of Stated Preferences for Real Estate

This article uses latent segmentation analysis to estimate the benefits of contaminant cleanup in Waukegan Harbor, Illinois. Survey responses to attitudinal and perception questions provide significant information about the existence of distinct preference groups. By comparison, the predictive usefulness of demographic covariates is unclear. The expected aggregate willingness-to-pay of Waukegan homeowners for full cleanup is approximately equivalent to a 20% increase in the market value of homes. The aggregate estimate is little affected by the identification of preference clusters.     

森林生态效益补偿机制与公民环境权保护

我国森林生态效益补偿机制的建立,是国家重视和保护公民环境权的有力措施。《森林法》规定的生态效益补偿基金,奠定了森林生态效益补偿机制的法律基础。为进一步保护公民环境权,国家应加强环境法治,保障森林生态效益补偿机制的有效运行。